Creative Brief Template

SayPro Monthly January SCMR-13 SayPro Monthly Furniture Poster Design Branding: Design posters showcasing branded furniture by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

Creative Brief for Poster Design: SayPro Monthly January SCMR-13

Project Title: SayPro Monthly Furniture Poster Design

Brand: SayPro Brand Material Office

Campaign Name: SayPro Marketing Royalty SCMR

Date: [Insert Date]

Project Overview: This project involves creating a series of posters that will showcase the high-quality, branded furniture by SayPro Brand Material Office. The posters are part of the SayPro Marketing Royalty SCMR campaign, designed to highlight the elegance, durability, and modern aesthetics of the furniture. These posters will be used across various channels, including print media, digital platforms, and physical locations.

---

Objectives:

• Brand Awareness: Increase recognition of SayPro Brand Material Office within the furniture market.
• Promote Product Line: Highlight key furniture pieces that showcase style, functionality, and quality.
• Engage Target Audience: Attract office managers, business owners, and interior designers interested in furnishing spaces with high-quality, stylish office furniture.
• Drive Sales: Encourage purchasing of featured furniture products through call-to-action (CTA) placements on the poster.

---

Target Audience:

• Primary Audience:
  • Office managers, business owners, and purchasing agents in companies looking to furnish their offices.
  • Interior designers seeking stylish, functional office furniture.
• Secondary Audience:
  • General consumers interested in premium furniture for home offices or workspaces.
  • Suppliers and distributors of office furniture.

---

Key Message:

• Core Message: “Enhance your workspace with premium, stylish furniture by SayPro – where comfort meets innovation.”
• Tagline Options:
  • “Transform Your Office with SayPro Elegance”
  • “Design Your Future Workspace with SayPro”
  • “Functional, Beautiful, SayPro Furniture”

---

Design Guidelines:

• Brand Colors:
  • [Primary Brand Colors: e.g., #FF5733 (Orange), #333333 (Black), #FFFFFF (White)]
  • Accent Colors: [Specify additional accent colors if any]
• Typography:
  • Primary Font: [e.g., Helvetica Neue or custom font used by the brand]
  • Secondary Font: [e.g., Arial, for CTAs or smaller text]
• Imagery:
  • High-resolution images of the branded furniture being featured in modern office settings.
  • Focus on functionality and sleek designs. Show furniture in use, with office environments that reflect professionalism and innovation.
  • Use lifestyle images where possible, showing individuals working or interacting with the furniture.
• Layout:
  • Clean, minimalistic design with clear focal points on furniture.
  • Large images of the furniture should be the main element.
  • Subtle incorporation of branding elements like the SayPro logo, website, or social media handles.
  • Balance the use of space to allow the poster to feel fresh and modern.

---

Required Elements:

1. Product Features & Benefits:
   • Key Features: Durability, ergonomic design, contemporary style, customizable options.
   • Call-to-Action (CTA): Examples:
     • “Discover More at [Website URL]”
     • “Visit [Store Name] for Exclusive Offers”
     • “Call Now for Custom Orders”
2. Logo: Include the SayPro Brand Material Office logo at the top or bottom of the poster.
3. Contact Information:
   • Website URL: [insert URL]
   • Phone number or email for inquiries
   • Physical store address (if applicable)
4. Social Media: Display social media icons with links (e.g., Instagram, Facebook, LinkedIn, etc.) in a small footer.

---

Tone & Style:

• Tone: Professional, modern, and sophisticated. The design should convey a sense of luxury while being approachable for corporate clients and office workers.
• Style: Sleek and minimalist, with a focus on modern design aesthetics. The style should complement the high-end nature of the branded furniture while remaining user-friendly for the audience.
• Emotion: Evoke feelings of professionalism, comfort, and efficiency, positioning SayPro as a solution for modern businesses and home offices.

---

Deliverables:

1. Poster Designs:
   • Size: A2, A3, and A4 formats (depending on where the posters will be displayed).
   • Design Versions:
     • Full-color version for digital distribution.
     • Print-ready version with CMYK settings for physical posters.
2. Digital Assets:
   • Web-optimized versions of the poster for use on social media platforms.
   • Banners, ads, or thumbnail versions for digital campaigns (e.g., for email marketing).

---

Timeline:

• Kickoff Meeting/Initial Discussion: [Date]
• Concept Development and Mockups: [Date]
• Feedback Round 1: [Date]
• Final Design Approval: [Date]
• Delivery of Final Assets: [Date]

---

Budget:

• Estimated Budget: [Insert Budget]
• Payment Terms: [Insert Payment Terms]

---

Approval Process:

• Initial Draft Review: Review by [Team or Client Name]
• Final Approval: Given by [Team or Client Name]
• Delivery Deadline: [Insert Deadline Date]

---

Additional Notes:

• Printing Specifications:
  • Poster paper stock: [Specify preferred stock, e.g., glossy, matte, etc.]
  • Print run: [Number of copies needed]
• Legal/Compliance Considerations: Ensure that all images used are licensed and that any trademarked elements (e.g., logos) are correctly used.

---

This template is designed to guide the poster creation process, ensuring alignment with the overall branding strategy and campaign objectives.