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SayPro Human Capital Advertising Management Policies, Procedures, Processes, Templates, Documents and Forms SayProP015

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SayPro Human Capital Advertising Management Policies, Procedures, Processes, Templates, Documents, and Forms

Document Code: SayProP015
Approved By: Neftaly Malatjie, Chief Executive Officer
Last Reviewed: 12 February 2025
Next Review Date: 12 July 2025


1. Purpose

The SayPro Human Capital Advertising Management Policy (SayProP015) establishes a structured approach to advertising, marketing, and promotional activities within SayPro.

This policy ensures:

  • Ethical and responsible advertising practices.
  • Compliance with industry standards and regulatory guidelines.
  • Consistency in brand messaging and corporate identity.
  • Effective use of SayPro’s advertising channels to maximize impact.

It applies to all advertising and marketing efforts across digital, print, and media platforms.


2. Scope

This policy covers:

  • SayPro’s internal and external advertising activities.
  • Marketing campaigns, social media promotions, and sponsored content.
  • Third-party advertising collaborations and sponsored partnerships.
  • Advertising content approval and compliance.
  • Ethical advertising guidelines and prohibited content.

It applies to all SayPro advertising platforms, including:

  • SayPro websites, social media, and digital ads.
  • Print media, billboards, and traditional marketing materials.
  • Event sponsorships, promotional merchandise, and video marketing.

3. Advertising Strategy and Content Guidelines

3.1 Branding and Messaging Standards

All advertisements must:

  • Align with SayPro’s mission, values, and ethical guidelines.
  • Use SayPro’s official branding elements (logo, colors, typography) not applicable to External Advisors.
  • Maintain clear, professional, and inclusive messaging.
  • Avoid misleading, false, or exaggerated claims.

3.2 Approved Advertising Channels

SayPro uses the following channels for advertising:

  1. Digital Advertising:
    • SayPro Social media platforms
    • SayPro Search engine marketing across all major known Search Engines
    • SayPro’s official websites and partner websites.
  2. Print and Traditional Media:
    • Magazines, newspapers, and industry publications.
    • Flyers, brochures, and posters.
    • Billboards and public transport ads.
  3. Event and Sponsorship Marketing:
    • SayPro-sponsored events and conferences.
    • Promotional merchandise (T-shirts, banners, branded items).
  4. Video and Influencer Marketing:
    • SayPro advertisements and sponsored content.
    • Collaborations with influencers and industry leaders.

4. Advertising Approval Process


4.1 Ad Creation and Submission

  • Advertisements must be created by SayPro’s marketing team or approved external partners. Anyone can create a SayPro Advert

4.1.1. How to create a SayPro Advert as an Internal SayPro Human Capital

  1. Go to SayPro App and login with your email and password
  2. Go to the Clock ⏰ on the Top Left and click on SayPro Dashboard
  3. Click on SayPro App Ads on the left Panel
  4. Click on SayPro Ads List
  5. Click on New Ad or you can continue to edit below
  6. For Bulk import use SayPro Bulk Import to import large number of adverts
  7. For any assistance feel free to ask questions.

4.1.2. For external SayPro Advertiser’s and Marketing Agencies

  1. More instructions to follow
  • All ad content must be submitted for review and approval before publication.

4.2 Internal Review and Approval

  • SayPro’s Advertising and Compliance Team reviews all ads.
  • Ads must adhere to brand guidelines, ethical standards, and legal requirements. Refer to SayPro Branding Policy.
  • Final approval is granted by the Chief Marketing Officer or designated authority.

4.3 Compliance with Advertising Regulations

SayPro ensures that all advertising materials comply with:

  • SayPro Consumer Protection Laws and Advertising Standards.
  • SayPro Data Protection and Privacy Regulations.
  • SayPro Intellectual Property and Copyright Laws.

5. Advertising Ethics and Prohibited Content

SayPro maintains high ethical standards in advertising.

5.1 Ethical Advertising Principles

  • Honesty and Transparency: No misleading claims or deceptive practices.
  • Respect and Sensitivity: No discriminatory, offensive, or harmful content.
  • Privacy Protection: No unauthorized use of personal data.

5.2 Prohibited Content

The following are strictly prohibited in SayPro’s advertising:

  • False, misleading, or exaggerated claims.
  • Discriminatory, offensive, or politically sensitive material.
  • Content promoting illegal activities or harmful substances.
  • Clickbait, spam, or unverified third-party promotions.

6. Advertising Partnerships and Sponsored Content

SayPro collaborates with external partners for advertising.

6.1 Partner Selection Criteria

Advertising partners must:

  • Align with SayPro’s mission and ethical values.
  • Maintain high-quality and reputable advertising practices.
  • Sign a SayPro Advertising Agreement to ensure compliance.

6.2 Sponsored Content and Influencer Marketing

  • SayPro reviews and approves all sponsored content before publication.
  • Influencer collaborations must adhere to SayPro’s ethical and branding guidelines.

7. Performance Monitoring and Analytics

7.1 Advertising Performance Tracking

SayPro measures advertising effectiveness using:

  • Website traffic and engagement analytics.
  • Conversion rates and customer feedback.
  • Return on Investment (ROI) analysis.

7.2 Advertising Adjustments and Improvements

  • Underperforming ads are modified or discontinued.
  • SayPro regularly updates advertising strategies to maximize impact.

8. Compliance Monitoring and Review

8.1 Monitoring and Auditing

  • SayPro’s Advertising Compliance Team audits all advertising activities.
  • Non-compliant advertisements are immediately amended .
  • Deletion of internal SayPro Adverts is prohibited. They must be adjusted, edited and amended.

8.2 Policy Review and Updates

  • This policy is reviewed every six months for continuous improvement.

9. Frequently Asked Questions (FAQs)

Q1: How does SayPro ensure ethical advertising?

A1: All ads are reviewed for accuracy, honesty, and compliance before approval.

Q2: Can external companies advertise through SayPro?

A2: Yes, but they must comply with SayPro’s advertising and ethical guidelines.

Q3: What happens if an ad is non-compliant?

A3: Non-compliant ads are removed immediately, and the responsible party is notified.

Q4: Does SayPro advertise on third-party platforms?

A4: Yes, SayPro advertises through Google, social media, and industry-specific channels.

Q5: How often is SayPro’s advertising strategy updated?

A5: SayPro reviews and updates its advertising approach every six months.

Q6: How can I request advertising with SayPro?

A6: Submit a request via SayPro’s marketing department or official website.


Document Code: SayProP015
Approved By: Neftaly Malatjie, Chief Executive Officer
Last Reviewed: [Insert Date]
Next Review Date: [Insert Date, 6 months from today]

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