January Report

Marketing Specialist Report
Meeting Re-Opening Overview

The meeting was reconvened to discuss key marketing initiatives and branding strategies. The primary focus was on the enhancement of promotional materials, outreach strategies, and corporate branding efforts to align with organizational goals. Discussions emphasized the refinement of existing materials and the introduction of new branding elements to improve market presence.

1. Catalogue Development

SCMR 13: Comprehensive corporate-branded materials designed to enhance brand visibility and standardize marketing assets.

2. Poster Design & Distribution

Targeted Audiences:

Assessors, Facilitators, and Moderators: Informational and promotional materials tailored to industry professionals.

Non-Profit Organizations (NPOs) & Non-Governmental Organizations (NGOs): Engaging posters to support awareness and collaboration efforts.

University Students: Strategic outreach through visually appealing and informative posters to attract potential engagement.

3. Branding Initiatives

Branded Merchandise:

Custom-designed T-shirts to promote brand identity and visibility.

Development of logo samples for consistent branding across all materials.

Certification & Documentation:

Home Cooking Certificate: A professionally designed certificate to acknowledge participants’ achievements.

Occupational Health and Safety File: A comprehensive safety document ensuring compliance with industry standards.

Tender Index Page & Cover Page: Standardized templates for streamlined and professional presentation of tender documents.

4. Presentation Enhancement

Updated Presentation Theme:

Mr. Legodi’s presentation has been refined to align with the new theme: SayPro CCT – Future Skills. This update ensures a modern and cohesive visual experience, reinforcing key messaging and future-oriented skills development.

Prepared by: Lindile Kheswa
Position: Marketing Specialist
Date: January 2025