Logo Design Brief Template

SayPro Monthly January SCMR-13 SayPro Monthly Logo Design: Create unique and memorable logos by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

Logo Design Brief Template

SayPro Monthly SCMR-13

SayPro Brand Material Office – SayPro Marketing Royalty SCMR

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Client Name:
Date:
Logo Designer(s):
Project Title:

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1. Brand Overview

• Brand Name:
• Tagline (if any):
• Brand Mission:
• Core Values:
• Target Audience:
• Unique Selling Proposition (USP):
• Brand Personality (e.g., modern, professional, playful, minimalist):
• Brand History:
  • How long has the brand been around?
  • What are some key milestones or changes?

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2. Logo Requirements

• Type of Logo (e.g., icon-based, text-based, combination):
  • Icon-based (e.g., abstract mark, emblem, or symbol)
  • Text-based (e.g., logotype, wordmark, monogram)
  • Combination (e.g., icon + text)
• Logo Usage (e.g., website, business cards, print, product packaging, social media):
  • What sizes and formats are required?
  • Will the logo need to adapt for different mediums?
• Logo Style:
  • Minimalistic
  • Classic
  • Elegant
  • Modern
  • Playful
  • Tech-oriented
  • Other (please specify)
• Desired Logo Feel:
  • Professional, creative, approachable, innovative, etc.

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3. Color Preferences

• Primary Colors:
  • (Please provide exact color codes if possible, or indicate preferred colors)
• Secondary Colors:
  • (If any specific colors are required)
• Colors to Avoid:
  • (Specify any colors that should be avoided)
• Do you have existing brand colors or a style guide?
  • If yes, please attach or provide details.

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4. Font Preferences

• Preferred Fonts or Style:
  • (Provide any examples or desired font styles, such as sans-serif, serif, modern, or custom)
• Font Restrictions:
  • (If there are any specific fonts you want to avoid)

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5. Competitors & Inspiration

• Competitor Logos:
  • (List or provide links to logos of key competitors)
• Inspirational Logos:
  • (Provide examples of logos that inspire you and why you like them)
• What Sets You Apart from Competitors:
  • (How should your logo reflect this?)

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6. Logo Message

• What message or feeling should the logo convey?
  • (For example: trust, sophistication, fun, strength)
• Any Additional Brand Attributes to Represent:
  • (Specify any characteristics, such as environmentally-friendly, luxury, affordable, etc.)

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7. Technical Requirements

• Preferred File Formats:
  • (e.g., .ai, .eps, .png, .jpg, .pdf)
• Logo Scalability:
  • Should the logo be highly scalable to be used on large formats (billboards, posters) or small formats (business cards, favicons)?
• Transparent Background Required?
  • Yes/No
• Specific Dimensions:
  • (If needed for specific uses)

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8. Timeline & Budget

• Project Deadline:
  • (When is the logo required by?)
• Budget Range:
  • (Specify if there’s a particular budget in mind for the logo design)

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9. Additional Information

• Any specific elements you want included in the design?
  • (For example: specific symbols, themes, or icons)
• Anything else we should know?
  • (Any additional notes, special requests, or ideas)

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Approval Process

• Who is responsible for reviewing and approving the design?
  • (Names and positions)
• Number of Design Revisions Allowed:
  • (Specify the number of rounds of revisions)

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End of Template

This template ensures that the design team has a complete understanding of the client’s needs and expectations, setting a strong foundation for creating an effective, unique, and memorable logo.