SayPro Learner Growth Analysis – May 2025

Metric Reference: SayPro MEL-R | User Growth Tracker
Reporting Period: 1 – 31 May 2025
Target: +5,000 New Learners
Compiled by: SayPro Monitoring, Evaluation & Learning Royalty (MEL-R)
Date of Submission: 1 June 2025

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✅ Summary

SayPro recorded a total of 5,486 new learners registered in May 2025, achieving 109.72% of the monthly target. This marks a sustained upward trend in platform engagement and accessibility driven by course improvements, outreach campaigns, and integrated learner feedback systems.

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📊 User Growth Overview

Metric	Target	Actual	Variance	Status
New Learner Registrations	5,000 learners	5,486 learners	+486	✅ Exceeded

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📅 Weekly Registration Breakdown

Week	New Learners	Growth Notes
Week 1 (1–7 May)	1,084	High conversion from newsletter campaigns
Week 2 (8–14 May)	1,302	Partner orgs ran live info sessions
Week 3 (15–21 May)	1,435	Introduction of mobile-optimized sign-up flow
Week 4 (22–31 May)	1,665	Launch of 3 new courses + referral program boost

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🌍 Demographics Snapshot (Top 5 Regions)

Region	% of New Learners	Growth Drivers
South Africa	32%	Strong local engagement & referrals
Nigeria	21%	Increased NGO course uptake
Kenya	17%	New university partnership
Ghana	11%	WhatsApp outreach campaign
Uganda	9%	Community learning hub activation

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📈 Trend Analysis

• 🔼 +14% increase in growth compared to April 2025 (4,805 new learners)
• 📱 Mobile registration accounted for 58% of new sign-ups
• 🎓 Majority enrolled in Foundational Skills, Youth Employability, and Digital Tools

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🔍 Insights & Recommendations

• Referral incentives significantly drove learner acquisition in Week 4.
• Ongoing regional outreach should be expanded in Ghana and Uganda.
• Recommend scaling the mobile registration enhancements across all user flows.

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🧾 Data Source Verification

• LMS Registration Logs (LMS-Growth-May.csv)
• SayPro Analytics Dashboard Export (UserGrowth_Export_May25.xlsx)
• Campaign Conversion Report (SayProCampaignReport_May25.pdf)

All figures validated and archived under:
📁 SayPro/MEL-Dashboards/UserGrowth/2025_May

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🟢 Conclusion

SayPro exceeded its May learner growth goal with 5,486 new learners, reflecting the success of integrated MEL strategies and targeted digital engagement. This outcome supports SayPro’s commitment to scalable, inclusive learning.