SayPro applicants 

SayPro Monthly Research Qualitative Analysis

Organized by: SayPro Brand Perception Studies Research Office

Under the Authority of SayPro Research Royalty

Overview

The SayPro Brand Perception Studies Research Office, operating under the distinguished SayPro Research Royalty, proudly announces the launch of the SayPro Monthly January SCRR-8 Research Cycle. This initiative forms part of the wider SayPro Monthly Research Qualitative Analysis Series, which seeks to amplify scholarly, professional, and innovative insights into brand perception, identity alignment, and consumer engagement.

SayPro’s SCRR (SayPro Cyclical Research Round) program is a flagship initiative designed to harvest, analyze, and synthesize qualitative data that informs SayPro’s strategic direction, brand influence, and market intelligence.

For the January 2025 cycle (SCRR-8), SayPro is inviting individual researchers, academic teams, graduate students, brand analysts, and institutional research groups to submit entries that explore any dimension of brand perception relevant to modern markets and evolving consumer expectations.

Call for Participation

SayPro seeks to engage the brightest minds and most curious thinkers in the ongoing conversation around brand dynamics and societal influence. We are particularly interested in research that addresses:

• Perceptions of the SayPro brand in domestic and international markets
• Trust, loyalty, and emotional connection in brand-consumer relationships
• Cultural narratives and their impact on brand meaning and relevance
• Brand visibility, recall, and competitive positioning
• Youth perspectives and generational interpretation of brand values
• Brand identity versus brand image: examining alignment or dissonance

All research entries should adopt qualitative methodologies, which may include but are not limited to focus group analysis, narrative inquiry, thematic coding, ethnographic observation, or case study approaches.

Eligibility Criteria

To ensure the integrity and maturity of submissions, SayPro requires that all applicants meet the following basic criteria:

• Minimum Age Requirement: All applicants must be at least 18 years of age at the time of entry.
• Submissions may come from individuals or groups, including academic or professional teams.
• Co-authorship is allowed, provided that all contributors are properly credited.
• Research must be original, unpublished, and not concurrently submitted to another research competition or journal.

Submission Guidelines

Submissions must include:

1. Research Abstract (300–500 words): Outlining the focus, methodology, and relevance of the study.
2. Full Qualitative Analysis Paper (2,000–5,000 words): Including introduction, literature review, research design, findings, discussion, and conclusion.
3. Researcher Bio(s): 150-word profile per participant, including institutional affiliation (if applicable).
4. Ethics Statement: Declaration that the study complies with ethical research standards, including participant consent where necessary.

Key Dates

• Opening of Submissions: January 1, 2025
• Submission Deadline: January 28, 2025
• Evaluation Period: January 29 – February 10, 2025
• Announcement of Highlights and Selected Works: February 14, 2025

Recognition and Outcomes

Selected works will receive:

• Certification of Contribution from the SayPro Research Royalty
• Feature Publication in the SayPro Monthly Research Digest
• Invitation to present at the SayPro Annual Brand Insight Forum (2025)
• Opportunities for further collaboration with the SayPro Brand Strategy Unit

How to Submit

Submissions must be emailed in PDF format to:
📧 research@saypro.org
Subject Line: SCRR-8 January 2025 Submission –Research Team

Late or incomplete submissions will not be considered.

Contact & Support

For inquiries regarding submission guidelines, research focus, or eligibility, please contact the SayPro Brand Perception Studies Research Office:

🌐 Website: www.saypro.org/research
📩 Email: research@saypro.org

Conclusion

SayPro encourages a rich diversity of voices and insights in brand perception research. Whether you are a seasoned brand scholar or an emerging researcher eager to contribute to qualitative understanding in modern branding, your voice is vital.