SayPro Approved media assets (photos, videos, testimonials)

1. Asset Types

• Photos
  • Event coverage
  • Training sessions
  • Success stories and beneficiaries
  • Community engagement activities
  • Behind-the-scenes of program implementation
  • Before and after images (e.g., community improvements)
• Videos
  • Testimonials from beneficiaries and partners
  • Program highlights and achievements
  • Training session recordings
  • Community stories and impact documentaries
  • Promotional videos for campaigns
  • Expert interviews and panel discussions
• Testimonials
  • Written statements from beneficiaries, partners, and stakeholders
  • Audio recordings of testimonials
  • Video testimonials
  • Case study excerpts highlighting personal impact

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2. Approval Process

• Initial Collection
  • Media assets collected by SayPro staff or contracted media teams during field visits or events
  • All assets tagged with metadata: date, location, event, persons featured, and content description
• Quality Review
  • Check for image/video clarity, sound quality, and overall professionalism
  • Verify content aligns with SayPro branding and messaging guidelines
  • Confirm consent obtained from individuals featured (using signed release forms)
• Content Review
  • Review for accuracy, appropriateness, and sensitivity (e.g., respecting privacy and dignity)
  • Ensure content reflects SayPro values and avoids stereotypes or biases
• Approval Sign-Off
  • MEL or Communications Officer to review and approve
  • Final approval from SayPro Communications Manager or designated authority
  • Date and approver’s name logged for record keeping

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3. Storage and Access

• Centralized Digital Library
  • Secure cloud storage (e.g., Google Drive, SharePoint, or dedicated DAM system)
  • Organized by folders: Photos, Videos, Testimonials, Events, Projects, Year
  • Assets tagged with searchable metadata (keywords, dates, locations)
• Access Control
  • Access rights assigned based on roles (e.g., communications team, M&E team, management)
  • Download and use guidelines communicated to all users
  • Regular audits to ensure asset integrity and proper usage

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4. Usage Guidelines

• All media assets must carry the SayPro watermark or branding as per policy
• Use only approved media for external communications, including social media, websites, reports, and presentations
• Attribution provided where applicable (photographer, videographer, or contributor)
• Avoid unauthorized editing or alteration that misrepresents the subject or context
• Respect confidentiality agreements and privacy considerations

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5. Periodic Review and Updates

• Quarterly review of media assets for relevance and quality
• Archive outdated materials with documented reasons
• Update asset catalog with new approved media regularly
• Solicit new testimonials and multimedia during ongoing program activities

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6. Sample Metadata Fields for Media Assets

Field	Description	Example
Asset ID	Unique identifier	IMG20250623_001
Asset Type	Photo, Video, Testimonial	Video
Title/Description	Brief content summary	Youth Digital Skills Training
Date Captured	Date of media capture	2025-06-20
Location	Geographic location	Dodoma, Tanzania
Photographer/Videographer	Creator or source	John Mwangi
Featured Persons	Names or IDs of people shown	Amina Yusuf
Event/Project	Associated event or program	Youth Entrepreneurship Program
Approval Status	Pending, Approved, Rejected	Approved
Approval Date	Date media was approved	2025-06-22
Usage Rights	Permissions and restrictions	SayPro internal & external use
Notes	Additional remarks	Consent forms signed