SayPro Behavioural Segmentation Data Template

SayPro Behavioral Segmentation Data Template

At SayPro, we focus on understanding our customers’ behaviors to create tailored experiences that resonate with their needs. The following template outlines the key areas of customer engagement and purchasing habits we track to improve our offerings.

SayPro Product Purchase History

• Product Categories Purchased:
  • Examples: Electronics, fashion, home goods, beauty products, etc.
• Specific Products Purchased:
  • Example: Laptop, running shoes, wireless headphones, etc.
• Date of First Purchase:
  • Example: January 12, 2022
• Date of Last Purchase:
  • Example: February 20, 2025
• Total Number of Purchases:
  • Example: 10 purchases
• Average Order Value (AOV):
  • Example: $75
• Purchase Frequency:
  • Example: Monthly, Quarterly
• Total Spend:
  • Example: $750

SayPro Frequency and Volume of Purchases

• Purchase Frequency:
  • Daily
  • Weekly
  • Monthly
  • Occasionally
• Average Purchase Volume:
  • Example: 3 items per transaction
• Peak Buying Periods:
  • Example: Holiday season, Black Friday, Summer sales
• Time Between Purchases:
  • Example: 30 days on average between each purchase

SayPro Customer Engagement with Marketing Messages

• Email Engagement:
  • Emails Opened:
    • Example: 45% open rate for promotional emails
  • Click-Through Rate (CTR):
    • Example: 10% CTR for email campaigns
  • Email Subscription Duration:
    • Example: Subscribed for 12 months
  • Last Email Opened:
    • Example: February 18, 2025
• Social Media Interactions:
  • Platforms Engaged With:
    • Examples: Instagram, Facebook, Twitter, LinkedIn
  • Likes/Comments/Shares:
    • Example: 500 likes, 20 shares, 30 comments on Instagram post
  • Engagement Frequency:
    • Example: Weekly interactions with posts and stories
  • Sentiment Analysis:
    • Example: 80% positive feedback on recent Instagram campaign
  • Ad Clicks or Conversions from Social Media:
    • Example: 150 clicks from Instagram ads, 30 purchases

SayPro Additional Behavioral Data

• Cart Abandonment Rate:
  • Example: 25% of carts are abandoned before purchase
• Response to Promotions & Discounts:
  • Example: 40% of customers apply discounts or promo codes at checkout
• Customer Feedback Participation:
  • Example: 60% of customers fill out post-purchase surveys or product reviews