SayPro Monthly January SCMR-13 SayPro Monthly Furniture Poster Design Branding: Design posters showcasing branded furniture by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

SayPro Job Description: Monthly Furniture Poster Design Branding

Job Title: SayPro Monthly Furniture Poster Design Branding Specialist
Department: SayPro Brand Material Office (Under SayPro Marketing Royalty SCMR)
Reports To: SayPro Marketing Lead / SayPro Brand Material Office Manager

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Job Summary:

The SayPro Monthly Furniture Poster Design Branding Specialist is responsible for the development, design, and execution of visually compelling and impactful furniture posters that effectively showcase SayPro’s branded furniture products. This role involves conducting research, generating creative concepts, and ensuring that all poster designs align with SayPro’s brand identity. The specialist will collaborate with cross-functional teams to ensure the posters support marketing campaigns and meet consumer expectations.

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Key Responsibilities:

1. Research and Concept Development

Objective:
The specialist will begin by conducting extensive research and developing creative concepts for the furniture posters. This ensures that the designs are not only innovative but also grounded in market trends and consumer behavior.

• Market Research:
  • Research current furniture design trends, consumer preferences, and competitor advertising strategies to inform the poster designs.
  • Stay updated on the latest styles, color palettes, and furniture design innovations that resonate with target audiences.
  • Analyze seasonal trends, cultural events, and home decor movements to determine the best time and theme for each furniture poster design.
• Brainstorming Sessions:
  • Lead brainstorming sessions with the marketing, design, and sales teams to generate creative ideas for the poster’s look, feel, and messaging.
  • Encourage idea generation focused on how the posters will highlight the unique features of SayPro’s branded furniture.
  • Collaborate with other team members to integrate key elements into the posters, such as product benefits, features, and lifestyle associations.
  • Ensure that brainstorming sessions reflect the broader marketing strategy, with an emphasis on the target audience, the campaign’s goal, and brand positioning.
• Creative Concept Development:
  • Develop creative concepts based on the research and brainstorming sessions, ensuring that the ideas align with SayPro’s visual identity and marketing objectives.
  • Create mood boards, storyboards, and initial sketches to visually communicate the ideas for review and discussion with key stakeholders.
  • Present ideas to senior team members for approval and incorporate feedback as needed to refine the design direction.

2. Poster Design and Development

Objective:
Once concepts are finalized, the designer will transform ideas into high-quality, on-brand posters that effectively showcase SayPro’s furniture.

• Design Execution:
  • Use design software (e.g., Adobe Illustrator, Photoshop, InDesign, or Canva) to bring concepts to life in visually stunning posters.
  • Develop multiple design options based on creative concepts, ensuring each poster effectively highlights the furniture’s features, aesthetics, and functionality.
  • Ensure that each design aligns with SayPro’s branding guidelines, such as logo placement, typography, color schemes, and overall visual style.
• Content Integration:
  • Work with content teams to incorporate messaging, product descriptions, and calls-to-action (CTAs) into the posters, ensuring the language complements the design.
  • Create cohesive designs where visuals and messaging work seamlessly together to grab the audience’s attention and convey the benefits of SayPro’s furniture.

3. Collaboration and Feedback Integration

Objective:
Collaborate closely with internal teams to ensure that the posters align with campaign goals, brand guidelines, and stakeholder expectations.

• Internal Collaboration:
  • Regularly collaborate with the SayPro marketing, content, and sales teams to ensure that the posters align with the overall marketing and sales strategies.
  • Work with the marketing team to ensure that the posters are tailored to specific campaigns, product launches, or seasonal promotions.
• Feedback Collection and Iteration:
  • Present initial designs to key stakeholders (marketing lead, brand material office manager) for feedback and make necessary revisions based on input.
  • Use constructive criticism to improve designs and ensure that the posters meet both creative and strategic objectives.
  • Ensure that the final design reflects all approved feedback before finalizing for production.

4. Quality Assurance and Production

Objective:
Ensure that the final poster designs meet SayPro’s high-quality standards and are prepared for both digital and physical distribution.

• Design Quality Check:
  • Conduct a final review of design elements, ensuring consistency in the use of SayPro’s branding (colors, fonts, logo, etc.).
  • Check that the posters are optimized for both digital and physical formats, ensuring they look great on websites, social media, emails, and printed materials.
  • Ensure all design files are correctly formatted (resolution, size, color mode) and prepared for printing or digital distribution.
• Final Review and Approval:
  • Review all designs before sending them for print production or final digital distribution.
  • Work with the production team (whether digital or print) to ensure that posters are delivered to the correct channels and are produced at the highest quality.

5. Distribution and Performance Monitoring

Objective:
Support the distribution process and track the success of the posters in achieving marketing objectives.

• Distribution Coordination:
  • Collaborate with the marketing and digital teams to ensure timely distribution across various platforms (website, social media, email campaigns, etc.).
  • Ensure that posters are available for both digital and print formats, optimizing them for different platforms and devices.
• Performance Monitoring:
  • Track engagement and performance metrics for the posters, such as impressions, click-through rates (CTR), and conversions.
  • Analyze the effectiveness of the posters across various platforms, identifying areas for improvement and making adjustments for future designs.

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Qualifications & Requirements:

• Education:
  • Bachelor’s degree in Graphic Design, Marketing, Visual Communications, or related field.
• Experience:
  • 2+ years of experience in graphic design, with a focus on branding and marketing materials (e.g., posters, advertisements).
  • Experience in designing for both digital and physical formats, ensuring optimal viewing across platforms.
• Skills:
  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or other design tools (e.g., Canva).
  • Strong understanding of branding and marketing principles to create designs that are visually appealing and effective at communicating the brand’s message.
  • Knowledge of consumer trends in furniture design and advertising.
  • Attention to detail and the ability to work on multiple projects simultaneously while meeting deadlines.
• Preferred Skills:
  • Experience with digital marketing campaigns and understanding of performance tracking tools (e.g., Google Analytics, social media insights).
  • Strong written and verbal communication skills for presenting and explaining design concepts.

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Work Environment:

• Location: Hybrid or remote work setup depending on organizational requirements.
• Collaboration: Regular collaboration with the SayPro marketing, sales, and design teams.
• Tools: Access to design software, brand guidelines, and marketing materials for effective poster creation.

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Join SayPro and contribute to designing innovative, visually captivating posters that will play a crucial role in enhancing the visibility and appeal of SayPro’s branded furniture products!