SayPro brand consistency across printed products

SayPro Monthly January SCMR-13 SayPro Monthly Printing: Select appropriate paper stock and finish by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

SayPro SCMR-13 Topic List: Ensuring Brand Consistency Across Printed Products

---

1. Introduction to SayPro Print Brand Guidelines

• Overview of SayPro’s branding pillars in print
• Importance of consistency across all printed materials
• Integration with SayPro’s digital branding ecosystem
• Authority of SayPro Brand Material Office

---

2. Paper Stock & Finish Selection (Core to SCMR-13)

• Paper Stock Guidelines:
  • Recommended GSM (grams per square meter) ranges per product type (e.g., brochures, business cards, booklets)
  • SayPro-standard coated vs. uncoated papers
  • Environmental considerations – sustainable and FSC-certified options
• Finish Specifications:
  • Gloss, matte, and satin finishes – when and why to use each
  • Embossing, debossing, spot UV – enhancing premium materials
  • Consistency tips for tactile brand perception

---

3. Approved Print Colors & Color Matching

• Pantone vs. CMYK vs. RGB: usage per format
• Official SayPro Color Palette (Primary, Secondary, Accent)
• Color proofing process and vendor alignment
• Visual consistency across different printers and regions

---

4. Typography Standards in Print

• Official SayPro fonts and licensing information
• Hierarchy in print layouts: headings, subheadings, body text
• Font size and spacing requirements for readability
• Avoiding font substitutions or distortions

---

5. Logo Usage Guidelines in Print

• Placement rules and minimum clear space
• Approved logo versions: full color, black, white, monochrome
• Sizing guidelines by product type
• Backgrounds and image overlays: contrast and visibility requirements

---

6. Layout Templates & Margins

• Standard templates for SayPro brochures, flyers, and letterheads
• Margin and bleed specifications
• Print-safe zones and visual hierarchy tips
• Grid system usage for uniformity

---

7. Image Quality & Print Resolution

• Minimum resolution standards (300 DPI)
• Approved image libraries and sourcing protocols
• SayPro-specific imagery style guide
• Avoiding pixelation and compression artifacts

---

8. Print Vendor Onboarding Checklist

• Approved vendor list and certification process
• SayPro print proof approval workflow
• Brand quality checklist for vendor submissions
• Communication protocols between vendor and SayPro Brand Material Office

---

9. Specialty Print Products

• Guidelines for merchandise (t-shirts, mugs, pens)
• Packaging material standards
• Banners, posters, and outdoor signage regulations

---

10. Quality Assurance & Audit Procedures

• Routine QA checks for printed materials
• Reporting inconsistencies or errors
• Version control and archiving of print templates
• Internal review panel and escalation process

---

11. Training & Resource Access

• Brand consistency workshops from SayPro Marketing Royalty SCMR
• Accessing SayPro’s official template and asset library
• Monthly updates from SayPro Brand Material Office
• Contact points for print inquiries and approvals

---

12. Frequently Asked Questions

• What should I do if a printer requests an unavailable paper stock?
• Can local print vendors be used for urgent jobs?
• What’s the process for introducing new print material types?