SayPro Branding Guidelines

SayPro Monthly January SCMR-13 SayPro Monthly Icons: Design custom icons that match the brand’s visual style by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

SayPro Documents Required from Employee

Project Reference: SayPro Monthly January SCMR-13
Initiative: SayPro Monthly Icons
Managing Entity: SayPro Brand Material Office under SayPro Marketing Royalty SCMR
Purpose: Ensure icon designs adhere to SayPro’s official visual identity and brand consistency

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📄 Branding Guidelines

Purpose:
To ensure that all icon designs align with SayPro’s established visual identity, the Branding Guidelines document is a vital resource. It includes the specific rules and recommendations for how SayPro’s brand elements (such as colors, typography, logo usage, and design principles) should be applied across all visual materials, including custom icons.

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Content Requirements for Branding Guidelines:

The Branding Guidelines document will include the following key sections:

1. Logo Usage:

• Clear Space & Sizing: Guidelines on how much space should surround the SayPro logo when used with icons, including minimum size specifications.
• Incorrect Usage: Examples of how not to use the SayPro logo (e.g., stretching, altering colors, or misplacing the logo relative to the icon).
• Logo Variations: Acceptable logo variations (e.g., full-color, monochrome, or reverse versions for different backgrounds).

2. Color Palette:

• Primary Colors: Hex values, RGB, and CMYK codes for the official SayPro colors (e.g., SayPro Blue, SayPro Yellow).
• Secondary Colors: Additional colors used to complement primary colors, including supporting tones and accent colors.
• Contrast & Accessibility: Recommendations for maintaining sufficient contrast between icon elements to ensure readability, especially on different screen sizes and backgrounds.

3. Typography:

• Brand Fonts: The specific typefaces that should be used in combination with the icons (e.g., heading fonts, body fonts).
• Font Sizes and Hierarchy: Guidance on how typography should be incorporated into icons, especially if text elements are part of the icon design.
• Text Usage: If text is incorporated, what is acceptable in terms of font weight, spacing, and alignment to ensure readability.

4. Icon Style:

• Design Elements: Detailed instructions on the use of basic shapes, line weights, stroke styles, and visual themes to ensure consistency across all icon designs.
• Minimum Size & Scalability: Recommendations on minimum icon sizes to maintain legibility and how to design icons for different platforms (mobile, web, print).
• Visual Metaphors & Symbolism: Guidelines for choosing appropriate metaphors that represent SayPro’s services or values in a visually understandable way.

5. Grid System and Layout:

• Icon Grid: A standardized grid system for designing and aligning icons (e.g., 24x24px grid for pixel-perfect alignment).
• Spacing & Padding: Instructions on the proper spacing between elements of an icon, and the amount of space that should be left around the icon for clarity.

6. File Format and Export Settings:

• Preferred Formats: Specifications on file formats for submission (e.g., SVG for scalability, PNG for web use, AI for editable versions).
• Export Settings: Recommendations on export dimensions and compression settings to preserve quality while maintaining optimized file size.

7. Icon Sets and Cohesion:

• Consistency Across Icon Set: Guidance on ensuring all icons in a set have a consistent look and feel, such as stroke weight, corner radius, and visual alignment.
• Thematic Consistency: If multiple icon sets are being created, instructions to ensure thematic coherence between sets.

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Document Submission Requirements:

• Document Name: SayPro Official Branding Guidelines
• Format: PDF (preferred), or accessible online document (Google Drive, internal portal link).
• Access: This document should be shared with all design teams and accessible on the central design resource drive (SayPro Cloud or Google Drive).

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How to Use the Branding Guidelines:

• Adherence to Guidelines: Designers must refer to these guidelines for every custom icon creation project. These rules ensure all icons align with the company’s visual language and preserve brand consistency across all touchpoints.
• Review and Confirmation: Before submitting final icons for review, designers should cross-reference their designs against the Branding Guidelines to ensure full compliance.
• Update and Feedback: The document will be updated periodically. Employees should ensure they are working with the latest version, which will be available from the Brand Material Office.

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Performance Metrics and Review:

• Icon Approval: Each icon will be evaluated for adherence to the branding guidelines before being approved for final use.
• Consistency: Icons must consistently follow the principles outlined in the guidelines, ensuring they fit cohesively with SayPro’s other visual assets (website, marketing materials, etc.).

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Conclusion:

The Branding Guidelines document is the cornerstone for creating on-brand, cohesive icon designs that align with SayPro’s visual identity. Employees involved in the icon design process must utilize this document thoroughly to ensure that every icon produced represents the SayPro brand effectively across all digital and print platforms.