SayPro Branding Guidelines: Reference Document

SayPro Monthly January SCMR-13 SayPro Monthly Presentation Templates: Develop PowerPoint or Keynote templates with branded elements by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

1. Logo Usage

The SayPro logo is the cornerstone of the brand identity. Correct usage of the logo ensures consistency and strengthens the brand presence.

Logo Variations:

• Primary Logo: The standard SayPro logo should be used on most materials. It consists of the wordmark and icon and should be placed with clear space around it.
• Secondary Logo: In instances where the primary logo doesn’t fit or is too large for a layout, the icon-only version of the logo may be used.
• Logo Spacing: Maintain clear space around the logo. The clear space should be equal to at least the height of the letter “S” in the logo.

Logo Placement:

• The logo should be placed in the top left corner of the slide or document, except on the Title Slide, where it can be more centrally located or placed in the bottom right.
• Ensure that the logo is always legible and never distorted.

Logo Restrictions:

• Do not: Stretch, skew, or alter the proportions of the logo.
• Do not: Place the logo over complex backgrounds where legibility is compromised.
• Do not: Use the logo in multiple colors or combinations outside the brand’s approved color palette.

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2. Color Palette

SayPro’s brand colors reflect its professional and modern identity. These colors should be used consistently in all templates and presentations.

Primary Colors:

• SayPro Blue (Main Brand Color)
  • Hex: #0072C6
  • RGB: 0, 114, 198
  • CMYK: 100, 43, 0, 22
  • Usage: Primary background color for titles and headings, main buttons, key icons.
• SayPro Light Blue (Accent and Highlight Color)
  • Hex: #61B6F2
  • RGB: 97, 182, 242
  • CMYK: 60, 25, 0, 5
  • Usage: Used for backgrounds, call-to-action buttons, section dividers, and subtle highlights.
• SayPro Gray (Neutral Color)
  • Hex: #9C9C9C
  • RGB: 156, 156, 156
  • CMYK: 0, 0, 0, 39
  • Usage: Secondary text, borders, and icons.
• SayPro White (Background and Contrast)
  • Hex: #FFFFFF
  • RGB: 255, 255, 255
  • CMYK: 0, 0, 0, 0
  • Usage: Used for background space, light backgrounds, and text contrast on dark slides.

Secondary Color:

• SayPro Yellow (Accent Color)
  • Hex: #F1C40F
  • RGB: 241, 196, 15
  • CMYK: 0, 19, 94, 5
  • Usage: Use sparingly for emphasis, callouts, and important highlights.

Color Usage:

• Contrast and Accessibility: Ensure sufficient contrast between background and text. For readability, dark text (e.g., SayPro Gray) should be used on light backgrounds (e.g., SayPro White), and light text (e.g., SayPro White) on dark backgrounds (e.g., SayPro Blue).
• Consistency: Stick to the prescribed color palette throughout presentations. The primary colors should be used for key elements like titles, charts, and buttons, while the secondary color should only be used to highlight important information.

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3. Typography

SayPro uses two primary typefaces: one for headings and one for body text. Consistent usage of these fonts is essential to maintaining the brand’s professional look.

Primary Font:

• Font Name: Helvetica Neue (or Arial as an alternative)
• Usage: This is the primary font used for headings and large text. It gives the brand a clean, modern appearance.
  • Font Weight: Regular for body text, Bold for headings, and Extra Bold for titles.
  • Font Size:
    • Titles: 36pt
    • Headings: 28pt
    • Body Text: 18pt
    • Sub-text or footnotes: 14pt

Secondary Font:

• Font Name: Roboto
• Usage: Used for body text or additional information in presentations where clarity is needed, such as charts and smaller annotations.
  • Font Weight: Regular for body text, Medium for emphasized text.
  • Font Size: 16pt to 18pt for body text, 14pt for subtext.

Typography Usage Guidelines:

• Hierarchy: Establish a clear typographical hierarchy to make content easy to navigate.
  • Titles: Large, bold, and distinct for major sections or topics.
  • Headings: Medium size, for sub-sections within the presentation.
  • Body Text: Keep text legible and concise, with sufficient line spacing.
• Line Spacing: For legibility, use 1.15 line spacing for body text.

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4. Imagery

Images and visuals are an integral part of SayPro’s brand but must be used thoughtfully to maintain professionalism and clarity.

Image Style:

• Tone: Images should convey professionalism and modernity. They should avoid overly staged or cliché business imagery.
• Quality: Only high-quality images should be used. These should be high resolution (300dpi) for clear visibility even on larger screens.
• Alignment: Avoid clutter. Images should be used sparingly and strategically to complement content, rather than overwhelm the audience.

Image Guidelines:

• Consistency: Maintain consistency in image tone and style. Use similar color schemes or overlays to match SayPro’s branding (e.g., a subtle blue overlay on images that match the color palette).
• Size: Images should be appropriately sized to avoid pixelation or stretching. Keep image dimensions within the layout restrictions.
• Iconography: Use modern, simple, and clean icons. Avoid overly intricate or abstract icons that could confuse the audience.

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5. Iconography and Graphics

SayPro’s brand style favors clean, simple, and modern iconography and graphics that complement the text.

Icons:

• Use flat, minimalist icons that match the overall aesthetic of SayPro branding.
• Icons should be used sparingly and always in SayPro Blue, SayPro Light Blue, or SayPro Gray to stay within the brand color palette.
• Do not: Overcrowd slides with too many icons. They should support the message without distracting from the content.

Graphics/Charts:

• Charts and Graphs: Use simple, easy-to-read chart types such as bar, line, and pie charts. Make sure that the colors used in charts align with the color palette (e.g., SayPro Blue for main data series, SayPro Yellow for key highlights).
• Ensure data points and legends are clearly labeled with legible text.

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6. Templates and Layout Structure

The following general layout principles should be followed to ensure consistency across SayPro’s presentations:

Grid System:

• Use a 12-column grid system for balanced slide layouts. This will help to maintain consistent alignment across elements.

Slide Layouts:

• Title Slide: Large logo at the top left, centered title, with possible tagline or subtitle beneath. Make use of SayPro Blue or SayPro Light Blue backgrounds.
• Content Slides: Maintain a 2:1 text-to-image ratio. On data-focused slides, use a clean layout with key points aligned either left or right, with charts/graphs in the center.
• Text and Image Placement: Text should generally be left-aligned for readability. Images/icons can be placed to the right or left, depending on the layout.

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7. Template File Naming and Versioning

Naming Convention:

• File Format: The standard file format should be either .pptx for PowerPoint or .key for Keynote.
• File Name: All template files should follow the naming convention:
  SayPro_SCMR-13_Presentation_Template_[version number].pptx
  Example: SayPro_SCMR-13_Presentation_Template_v1.pptx

Versioning:

• Version 1.0 should be the base template without any content.
• New versions should be created with any changes in branding, layout, or structure and be named accordingly.

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8. Review and Approval Process

Once the template is designed, it must undergo a review by the SayPro Brand Material Office to ensure that all elements adhere to these guidelines. Any deviations from the established brand standards must be justified and approved before use.

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By adhering to these SayPro Branding Guidelines, the resulting PowerPoint or Keynote presentation templates will maintain a consistent and professional appearance that reflects SayPro’s corporate identity, ensuring that all communications align with the company’s brand vision.

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Write in detail SayPro Templates to Use: Branding Guidelines: A reference document that outlines SayPro’s brand standards (colors, fonts, logos) to ensure the templates align with the overall branding) from SayPro Monthly January SCMR-13 SayPro Monthly Presentation Templates: Develop PowerPoint or Keynote templates with branded elements by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

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Here is a Branding Guidelines Reference Document tailored for SayPro’s January SCMR-13 Monthly Presentation Templates, ensuring that the PowerPoint/Keynote templates follow the correct use of SayPro’s colors, fonts, logos, and overall design standards. This document will help maintain consistency and professionalism in all branded materials created under the SayPro Brand Material Office and SayPro Marketing Royalty SCMR.

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SayPro Branding Guidelines: Reference Document for SCMR-13 Presentation Templates

1. Brand Identity Overview

SayPro’s brand identity is built on professionalism, modernity, and clarity. All templates must align with these core values to ensure presentations are consistent with the company’s overall image.

• Logo Usage: The logo is a central element of SayPro’s brand and must be displayed in a way that is both consistent and recognizable across all presentations.
• Color Palette: Specific colors represent SayPro’s identity and must be used consistently to create a cohesive look.
• Typography: A specific font pair has been chosen to ensure readability and professionalism across all presentations.

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2. Logo Usage

The SayPro logo is the cornerstone of the brand and should be used in every presentation template to maintain brand recognition.

Logo Variations:

• Primary Logo: The full SayPro logo, featuring both the icon and wordmark, is the default logo for use.
• Secondary Logo: The icon-only version can be used when there is limited space or a more minimal design is required.

Logo Placement:

• The SayPro logo should be placed in the top-left corner of every slide, except on the title slide where it can either be centered or placed in the bottom-right corner.
• Maintain a clear space equal to at least the height of the letter “S” around the logo to avoid clutter and preserve its integrity.

Logo Restrictions:

• Do not alter the proportions of the logo.
• Do not place the logo over busy or low-contrast backgrounds that diminish visibility.
• Do not use non-approved colors or gradients for the logo.

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3. Color Palette

The SayPro brand colors reflect a professional, clean, and modern identity. These colors must be adhered to in all presentations for consistency and brand recognition.

Primary Colors:

• SayPro Blue
  • Hex: #0072C6
  • RGB: 0, 114, 198
  • CMYK: 100, 43, 0, 22
  • Usage: The primary color for headings, titles, key text, and graphic elements such as icons and charts.
• SayPro Light Blue
  • Hex: #61B6F2
  • RGB: 97, 182, 242
  • CMYK: 60, 25, 0, 5
  • Usage: This color is best used for accents, background gradients, and highlights.
• SayPro Gray
  • Hex: #9C9C9C
  • RGB: 156, 156, 156
  • CMYK: 0, 0, 0, 39
  • Usage: This neutral color should be used for body text, secondary graphics, and borders.
• SayPro White
  • Hex: #FFFFFF
  • RGB: 255, 255, 255
  • CMYK: 0, 0, 0, 0
  • Usage: The background color for slides, light text, and graphical elements.

Secondary Accent Color:

• SayPro Yellow
  • Hex: #F1C40F
  • RGB: 241, 196, 15
  • CMYK: 0, 19, 94, 5
  • Usage: Use sparingly for call-to-action buttons, icons, and to highlight key points or data in charts.

Color Application Guidelines:

• Backgrounds: Use SayPro White or SayPro Light Blue for slide backgrounds. Avoid dark backgrounds unless they are used for emphasis in section dividers or key slides.
• Text: Use SayPro Blue for main headings and key text, and SayPro Gray for body text. SayPro Yellow should be used for highlighting important elements.
• Contrast and Accessibility: Always ensure that there is enough contrast between the background and text for readability. For example, light text should be placed on dark backgrounds, and vice versa.

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4. Typography

Typography in SayPro’s presentations is designed for clarity, professionalism, and modernity. The fonts are chosen to ensure that text is legible at any screen size and easily readable by the audience.

Primary Font:

• Font Name: Helvetica Neue (or Arial as an alternative)
• Usage: This font is used for titles, section headings, and large text.
  • Font Weight: Bold for titles, Regular for body text.
  • Font Size:
    • Titles: 36pt
    • Headings: 28pt
    • Body Text: 18pt
    • Subtext/Footnotes: 14pt

Secondary Font:

• Font Name: Roboto
• Usage: This font is used for body text, small annotations, and secondary information.
  • Font Weight: Regular for general body text and Medium for emphasized text.
  • Font Size: 16pt for body text, 14pt for subtext.

Typography Guidelines:

• Consistency: Maintain consistent font usage for similar text elements across all slides (e.g., titles, headings, and body text).
• Hierarchy: Use bold, large fonts for titles and headings, and smaller regular fonts for body text. Ensure a clear hierarchy to help guide the viewer through the content.
• Line Spacing: Use 1.2 to 1.5 line spacing for body text to ensure readability.
• Text Alignment: For a clean, professional look, align all text to the left (except titles, which can be centered).

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5. Imagery and Graphics

SayPro values clean, high-quality visuals that support the content without distracting from the message. Imagery and graphics should be used strategically to enhance communication and align with the overall brand aesthetic.

Image Style:

• Quality: Only use high-resolution, professional images (300dpi) that reflect the brand’s professionalism.
• Tone: Images should convey a modern, clean, and professional tone, avoiding cliché stock images or overly staged visuals.
• Consistency: Ensure that images match the color tone and style of the brand, such as incorporating blue or white overlays to tie images into the overall presentation.

Icons:

• Use modern, simple, and flat icons that are consistent in style (e.g., rounded corners, minimalistic shapes).
• Icons should be in SayPro Blue, SayPro Light Blue, or SayPro Gray.
• Avoid using too many icons per slide—icons should be used to emphasize key points without overwhelming the content.

Charts and Graphs:

• Use SayPro Blue for primary data elements, SayPro Yellow for highlights or key data points, and SayPro Gray for secondary data.
• Ensure all data is clearly labeled, with legible fonts and consistent chart styles.
• Keep charts simple and easy to understand—avoid overly complex graphics that may confuse the audience.

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6. Slide Layout and Structure

The structure of the slides should be clean, organized, and easy to follow. Use consistent alignment, margins, and grid systems to create a cohesive design.

Grid System:

• Use a 12-column grid to ensure proper alignment and balance across all slides.

Title Slide Layout:

• Background: SayPro Blue or SayPro White.
• Logo: Placed in the top-left or center (for visual balance).
• Title Text: Large, bold SayPro Blue or SayPro Gray font.
• Subtitle (optional): Smaller, aligned beneath the title.

Content Slide Layout:

• Background: Typically SayPro White or SayPro Light Blue.
• Header: Use SayPro Blue for section headings, aligned left or centered.
• Body Text: SayPro Gray for body text, left-aligned with adequate spacing.
• Images/Icons: Place images to the left or right of the text to balance the layout. Use icons sparingly for emphasis.

Data/Chart Slides Layout:

• Background: SayPro White or Light Blue.
• Title: Clear, SayPro Blue.
• Graphs/Charts: Simple, using the brand color palette (e.g., SayPro Blue for bars, SayPro Yellow for key data points).
• Labels/Legends: Clear, using SayPro Gray for data labels and SayPro Yellow for emphasis.

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7. Template File Naming and Versioning

Ensure proper naming conventions and version control to keep templates organized.

File Naming Convention:

• Use a clear and descriptive file name format:
  SayPro_SCMR-13_Presentation_Template_[version number].pptx Example: SayPro_SCMR-13_Presentation_Template_v1.pptx

Versioning:

• Version 1.0: Initial template release.
• Subsequent versions should be updated and reviewed as necessary.

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8. Review and Approval Process

Before finalizing any PowerPoint/Keynote template, it should undergo a review by the SayPro Brand Material Office to ensure it aligns with all branding guidelines. Any updates or changes should be documented, and new versions should be created as needed.

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By adhering to these SayPro Branding Guidelines, the resulting PowerPoint and Keynote templates will effectively represent the company’s brand, ensuring that all presentations remain professional, cohesive, and consistent with SayPro’s visual identity.