SayPro Campaign Evaluation Form: A post-campaign evaluation form to collect feedback from stakeholders and assess the overall success of the campaign.

SayPro Campaign Evaluation Form

The SayPro Campaign Evaluation Form is designed to gather feedback from key stakeholders (marketing team, external vendors, management, etc.) to assess the overall effectiveness of the campaign. This form will help evaluate the campaign’s performance, identify areas of improvement, and capture key insights for future campaigns.

1. Campaign Overview

• Campaign Name:
  [Text Box]
• Campaign Duration:
  [Start Date] to [End Date]
• Campaign Objectives:
  [Text Box]
• Target Audience:
  [Text Box]

2. Campaign Goals and KPIs

Were the initial campaign objectives met?

• Yes
• No
• Partially

If no or partially, please explain:
[Text Box]

Which KPIs were achieved successfully? (Select all that apply)

• Increase in website traffic
• Lead generation
• Sales/conversions
• Social media engagement
• ROI
• Brand awareness
• Other (Please specify): [Text Box]

How would you rate the overall success of the campaign?

• Very Successful
• Successful
• Neutral
• Unsuccessful
• Very Unsuccessful

Please provide your rationale for the rating:
[Text Box]

3. Content and Messaging

Was the content aligned with SayPro’s brand identity?

• Yes
• No
• Somewhat

Please elaborate on your answer:
[Text Box]

How effective was the messaging in reaching the target audience?

• Very Effective
• Effective
• Neutral
• Ineffective
• Very Ineffective

What improvements could be made to the messaging?
[Text Box]

4. Digital Advertising and Channel Performance

Which digital advertising platforms were most successful?

• Facebook/Instagram Ads
• Google Ads
• LinkedIn Ads
• YouTube Ads
• TikTok
• Twitter
• Other (Please specify): [Text Box]

How would you rate the overall performance of digital ads (CTR, CPC, conversion rates)?

• Very Satisfactory
• Satisfactory
• Neutral
• Unsatisfactory
• Very Unsatisfactory

Please provide additional feedback or recommendations on digital advertising:
[Text Box]

Were there any platforms or channels that underperformed?

• Yes
• No

If yes, which ones and why?
[Text Box]

5. Lead Generation and Conversion

How would you rate the quality of the leads generated by the campaign?

• Very High Quality
• High Quality
• Average Quality
• Low Quality
• Very Low Quality

What steps could be taken to improve lead quality in future campaigns?
[Text Box]

Were the conversion rates in line with expectations?

• Exceeded Expectations
• Met Expectations
• Below Expectations

Please explain your answer:
[Text Box]

6. Budget and Resource Allocation

Was the campaign executed within the allocated budget?

• Yes
• No
• Somewhat

If no or somewhat, please explain any budget overruns or savings:
[Text Box]

How effectively were resources (team, tools, vendors) allocated during the campaign?

• Very Effective
• Effective
• Neutral
• Ineffective
• Very Ineffective

Provide suggestions for better resource management in future campaigns:
[Text Box]

7. Timeliness and Execution

Was the campaign executed according to the planned timeline?

• Yes
• No
• Somewhat

If no or somewhat, please describe any delays or issues faced:
[Text Box]

How would you rate the coordination and communication among team members and external vendors?

• Very Effective
• Effective
• Neutral
• Ineffective
• Very Ineffective

What can be improved in terms of collaboration for future campaigns?
[Text Box]

8. Overall Campaign Experience

What were the key strengths of the campaign?

[Text Box]

What areas of the campaign need improvement?

[Text Box]

Were there any unforeseen challenges that impacted the campaign?

• Yes
• No

If yes, what were they?
[Text Box]

Do you have any additional comments, suggestions, or feedback for future campaigns?

[Text Box]

9. Stakeholder Feedback

How satisfied are you with the overall campaign results from a stakeholder perspective?

• Very Satisfied
• Satisfied
• Neutral
• Dissatisfied
• Very Dissatisfied

Please elaborate on your satisfaction level:
[Text Box]

Would you recommend any specific changes for the next campaign cycle?

[Text Box]

10. Final Evaluation

• Would you consider this campaign a success overall?
  • Yes
  • No
  • Partially

Please provide a brief summary of your final thoughts on the campaign’s overall success:
[Text Box]

Thank You for Your Feedback!

Your insights are invaluable in helping SayPro improve future campaigns and marketing strategies. The feedback provided will be used to enhance overall performance and refine our marketing efforts.