• Campaign Goals & Messaging
• ✅ Objective: Introduce the refreshed SayPro brand and reinforce its commitment to South African cultural heritage and inclusivity.
• ✅ Key Messages:
• SayPro’s new identity reflects empowerment, growth, and unity.
• How the branding aligns with SayPro’s mission and future vision.
• Call to action: Engage with SayPro’s initiatives, programs, and community.
• 2. Campaign Elements
• 🎥 Teaser & Launch Video: A short, engaging video highlighting the brand transformation and its significance.
• 📢 Social Media Rollout:
• Countdown posts leading up to the launch.
• Behind-the-scenes insights into the branding process.
• Community engagement: Polls, Q&A, and user-generated content.
  🌍 Website & Email Announcement:
• Updated website visuals matching the new brand.
• Email campaign introducing the refreshed identity to stakeholders.
  📑 Press Release & Blog Post:
• Official statement on SayPro’s new look and why it matters.
  🎨 Branded Assets & Merchandise:
• Updated brochures, digital templates, and possible branded giveaways (e.g., notebooks, T-shirts).
• 3. Timeline & Execution
• 📅 Phase 1 (Pre-Launch – 2 weeks before):
• Teaser content, internal alignment, and early stakeholder awareness.
  📅 Phase 2 (Launch Week):
• Full brand reveal across platforms with coordinated messaging.
  📅 Phase 3 (Post-Launch Engagement):
• Continued storytelling, community responses, and reinforcing brand identity.

Social Media Readiness

✅ Content Calendar Finalized: Posts scheduled across Facebook, Twitter, LinkedIn, and Instagram.
✅ Visual Assets Approved: Branded images, videos, and banners formatted for each platform.
✅ Hashtags & Engagement Plan: Pre-approved hashtags and a response strategy for audience interaction.
✅ Influencer/Partner Collaborations: Engaging relevant figures to amplify reach.

2. Digital Content & Website Updates

✅ Website Refresh: New branding reflected across all web pages.
✅ Launch Blog Post: Informative content explaining the rebrand and its significance.
✅ Email Announcement: Ready-to-send email to stakeholders, partners, and subscribers.

3. Press Release & Media Outreach

✅ Press Release Drafted & Approved: Includes key messaging, quotes, and media assets.
✅ Distribution List Ready: Journalists, media outlets, and industry influencers identified.
✅ Press Kit Prepared: Includes high-quality logos, brand guidelines, and campaign visuals.

4. Internal Readiness & Final Testing

✅ Marketing Team Alignment: All team members briefed on messaging and engagement strategy.
✅ Final Review & Testing: Social media posts, email campaigns, and website tested for accuracy.
✅ Crisis Communication Plan: Prepared responses for potential feedback or inquiries.