SayPro Collect analytics for engagement and feedback

SayPro Analytics & Feedback Collection Plan

Objective: Measure engagement, usefulness, and audience response to materials distributed in June 2025 by the SayPro Monitoring, Evaluation & Learning (MEL) Office.

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1. 📧 EMAIL ANALYTICS

Tool: Mailchimp / Outlook / SMTP Tracker / Google Workspace

Metric	What to Track
Open Rate (%)	% of recipients who opened the email
Click-through Rate (%)	% who clicked at least one link
Bounce Rate (%)	% of emails not delivered
Download/Attachment Clicks	PDF and DOCX downloads
Unsubscribes	# who opted out of mailing list
Heatmap (if available)	Where users clicked most

✅ Export CSV report after 48–72 hours for reliable data.

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2. 🌐 WEBSITE & HUB ANALYTICS

Tool: Google Analytics 4, Site CMS Logs, Bit.ly Link Tracking

Metric	What to Track
Page Views	Newsletter page, template download page
Unique Visitors	Individuals visiting content pages
Avg. Time on Page	Measures content engagement
File Downloads	Count of PDF, Word, ZIP file downloads
Referral Source	Email? Social? Internal platform?
Device Type	Desktop vs mobile viewership

🔍 Use UTM codes in newsletter/email links for cleaner segmentation:

iniCopyEditutm_source=newsletter&utm_medium=email&utm_campaign=MEL_June2025

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3. 📱 SOCIAL MEDIA INSIGHTS

Tool: Meta Business Suite, LinkedIn Analytics, Twitter/X Analytics, Hootsuite

Platform	Key Metrics
LinkedIn	Impressions, Clicks, Shares, Comments
Facebook	Post Reach, Reactions, Link Clicks
Instagram	Story Views, Tap-throughs, Saves
Twitter/X	Engagements, Retweets, Link Clicks

✅ Export insights 7 days after post to capture full activity.

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4. 💬 INTERNAL ENGAGEMENT TRACKING

Tool: MS Teams, Slack, SharePoint, Google Workspace

Metric	Where & What to Track
Document Views/Downloads	SharePoint or Google Drive access logs
Comments/Reactions	Slack threads, Teams discussions
Attendance	AI workshop RSVPs, peer learning events
Polls or Quick Feedback	Emoji polls or 1-click feedback buttons

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5. 📥 FEEDBACK FORM COLLECTION

Tool: Google Forms / Microsoft Forms / KoboToolbox

📄 Create a quick post-distribution feedback form (5–7 questions max):

Sample Questions:

1. Did you find the June newsletter useful? (Yes/Somewhat/No)
2. Which section did you like most? (Newsletter, Tools, Case Study, Webinar, etc.)
3. Was the content clear and relevant?
4. Any topic suggestions for future MEL communications?
5. Rate your overall satisfaction: ⭐⭐⭐⭐⭐
6. Would you like follow-up materials or training?
7. Any open comments?

✅ Embed the form link at the bottom of the newsletter, and post it in Teams and Slack channels.

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📈 REPORTING: ANALYTICS DASHBOARD (Monthly)

Build a monthly dashboard in Google Data Studio, Power BI, or Excel, showing:

Category	Indicator	Result (June 2025)
Email	Open Rate	42%
	Click-through Rate	18%
Website	File Downloads (Total)	327
	Avg. Time on Newsletter Page	2 min 45 sec
Social	Total Engagements (All Posts)	1,090
Internal	Document Access Logs	73 unique users
Feedback	Form Submissions	41