SayPro Communication and Presentation

Written by

Mapaseka Matabane

SayPro Human Capital Works

SayPro Table of Contents

1. Executive Summary Handout (Internal & External Use)

A 2-page summary document that highlights key findings, insights, and actions.

Format:

SayPro letterhead and branding
Use bullet points, charts, and key impact stats
Include:
✅ 3 Key Trends
✅ 3 Impact Metrics
✅ 3 Actionable Recommendations
✅ Quote or success story (optional)

Output:

PDF handout (printable and shareable via email)
Filename: SayPro_ResearchBrief_Month_2025.pdf

📊 2. Slide Deck Presentation (Internal Leadership & Partners)

Length: 10–12 slides

Tool: PowerPoint or Google Slides (using SayPro’s branded template)

🧑‍💼 3. Talking Points & Presentation Script (For Leadership Use)

Provide a 1-page brief per department head with:

Key messages (internal vs. external tone variations)
Stats to emphasize
Questions to anticipate from funders or board members

🌐 4. Digital Dissemination (Social & Web)

For SayPro Website & Social Media:

Infographic carousel (3–5 slides for Instagram/LinkedIn/Facebook)
- Format: “Did You Know?” → “Our Impact” → “What It Means for Youth”
One-paragraph summary blog post with a downloadable link
Email teaser with 2–3 bullet insights and “Read Full Report” button

📥 Distribution Channels

Stakeholder Type	Format	Channel
Internal Teams	Slide deck + handout	SharePoint, staff meetings
Board & Sponsors	Full report + talking points	Email, board briefings
Donors & Partners	Summary handout	Mailchimp, WhatsApp PDF
General Public	Blog post + infographic	Website, social media

SayPro Platform-Based Research Communication Strategy

🔹 1. Dynamic Web Publishing (SayPro Website)

Convert monthly research reports into interactive web content:

Executive summaries with expandable sections
Clickable data visualizations (e.g. maps, charts, dashboards using Power BI/Tableau)
Embedded video snippets (60–90 sec) explaining key findings
Quote of the month from beneficiaries or researchers

CTA: “Download Full Report,” “See Local Impact,” “Watch Research in 60 Seconds”

🔹 2. SayPro Learning Portal (Internal & Training Use)

Repurpose report insights into:

Microlearning modules (e.g., “3 Trends You Need to Know in April”)
Knowledge quizzes or reflection questions for staff and youth leaders
SCORM-compliant slides that can be embedded into training materials

Benefit: Builds internal capacity to understand and act on research insights.

🔹 3. SayPro Social Media Channels

Use storytelling formats for research snippets:

Instagram/LinkedIn Carousel:
- Slide 1: Headline insight
- Slide 2: Data point
- Slide 3: Real-life example
- Slide 4: Call to action (learn more, join a program)
TikTok/Instagram Reels/YouTube Shorts:
- “Research in 60 Seconds” clips featuring SayPro staff or partners summarizing findings
- Use animations and graphics to keep attention

🔹 4. SayPro WhatsApp Community Updates

Send a monthly voice note + PDF brief summarizing:

What’s changed?
What we learned?
What SayPro is doing about it

Add:

A short poll or feedback link
A “Join the Conversation” invite for stakeholders

🔹 5. Interactive Town Hall (SayPro Live Events or Zoom)

Monthly Research Reflection Session hosted live with:
- 10-min summary presentation
- Stakeholder panel (e.g., youth, funders, staff)
- Polls + Q&A
Archive the recording in SayPro’s portal for those who missed it

🔹 6. Email Newsletters (SayPro Partners & Subscribers)

Template:

Subject: “3 New Youth Trends from SayPro You Should Know”
Short summary + 1 graph + 1 story + 1 link to full report

📌 Key Principles for Engagement

Principle	Execution
Clarity	Use plain language summaries
Visuals	Infographics, icons, and videos
Localization	Use real stories/data from SayPro’s local programs
Interactivity	Polls, quizzes, live Q&A
Consistency	Same colors, fonts, tone as SayPro branding