COMMUNITY ENGAGEMENT STRATEGY

A. Social Media Promotions (60,000+ Reach)

📲 Platforms Used: Facebook, Instagram, Twitter, TikTok, YouTube
📢 Tactics:
✅ Daily Countdown Posts – Highlight audition dates and locations.
✅ Live Q&A Sessions – Judges and past winners engage with potential contestants.
✅ User-Generated Content – Encourage users to share audition prep videos.
✅ Paid Ads & Boosted Posts – Targeted audience reach across all provinces.
✅ Hashtag Campaign (#SayProAuditions2025) – Build viral engagement.
📊 Estimated Reach: 60,000+

B. Press Releases & Media Coverage (20,000+ Reach)

📺 TV & Radio Interviews: SayPro representatives discuss the auditions.
📰 Newspaper & Magazine Features: Target entertainment sections.
📻 Radio Promotions: Collaborate with top radio stations to broadcast audition details.
📊 Estimated Reach: 20,000+

C. Local Community Engagement (20,000+ Reach)

🎭 Local Schools & Universities: Encourage students to participate.
📍 Community Centers & Cultural Hubs: Posters and info booths in high-traffic areas.
📢 Public Activation Events: Flash mobs, talent showcases, and street promotions.
📊 Estimated Reach: 20,000+

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2. WEEKLY ENGAGEMENT TARGETS

Week	Target Engagements	Cumulative Total	Key Activities
Week 1 (March 1-7)	20,000	20,000	Press release, first social media blast, launch influencer campaign
Week 2 (March 8-14)	25,000	45,000	Live Q&As, radio interviews, community posters, school visits
Week 3 (March 15-21)	30,000	75,000	Paid ad push, contestant highlight videos, mini-events
Week 4 (March 22-31)	25,000	100,000+	Final social media push, reminders, and local activation

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3. MONITORING & REPORTING

📊 Engagement Analytics:
✅ Social Media Insights – Likes, shares, comments, and reach.
✅ Website Traffic – Track visits and sign-ups from marketing sources.
✅ Media Mentions – Count TV, radio, and newspaper coverage.
✅ Community Impact Reports – Collect feedback from local coordinators.

📍 Adjust Strategy If Needed: If engagement is low, increase paid ads, influencer partnerships, and on-the-ground activations.

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NEXT STEPS

🔹 March 5: Press launch with key media partners.
🔹 March 10-20: Run school and community outreach campaigns.
🔹 March 25-31: Final push to ensure 100,000+ engagements.