SayPro Internal Marketing Training Workshops

✅ Workshop 1: Marketing Strategy Development

📌 Title:

“Building Impact-Driven Marketing Strategies for SayPro Programs”

🗓️ Duration:

Half-day session (3.5 hours)

🎯 Objectives:

• Equip teams with a structured framework to develop program-aligned marketing strategies
• Train participants to define goals, target audiences, messaging, and campaign plans
• Align cross-departmental inputs with SayPro’s mission and services

📚 Agenda:

🧰 Materials Provided:

• SayPro Marketing Strategy Template
• Audience Persona Development Worksheet
• Strategic Messaging Framework
• Examples of Past Campaigns

✅ Workshop 2: Marketing Performance Monitoring and Evaluation

📌 Title:

“Measuring What Matters: Evaluating SayPro’s Marketing Campaigns”

🗓️ Duration:

Half-day session (3.5 hours)

🎯 Objectives:

• Teach staff how to set measurable KPIs for marketing campaigns
• Introduce tools for tracking, reporting, and interpreting marketing data
• Enable data-driven decision-making for future campaign optimization

📚 Agenda:

🧰 Materials Provided:

• Marketing Campaign Evaluation Checklist
• Campaign Report Template
• KPI Dashboard Sample
• Digital Tools Quick Guide (Meta Ads, GA4, Mailchimp, etc.)

👥 Target Participants (for both workshops):

• Marketing and Communications Team
• Program Managers and Coordinators
• MEL Team (Monitoring, Evaluation, Learning)
• Admin/Support Staff interested in communications

✅ Expected Outcomes:

• Increased alignment between program and marketing goals
• Staff confidence in building and evaluating marketing strategies
• Better collaboration across departments for campaign development
• Clearer understanding of how to measure ROI and campaign impact