SayPro Content Guidelines

Absolutely! Below is a fully detailed version of the SayPro Content Guidelines, covering the four essential pillars: Brand Voice, Visual Standards, Hashtags, and Mentions. These guidelines are critical to ensuring influencer content remains consistent, on-brand, and effective across all platforms.

These content guidelines are designed to help influencers, brand ambassadors, and partners produce content that accurately reflects SayPro’s brand identity, values, and marketing goals. All published content should align with the standards below to maintain consistency, professionalism, and impact across all digital channels.

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1. Brand Voice

SayPro’s brand voice represents the personality and tone used in all messaging—whether through captions, videos, blog posts, or live engagements.

Tone Characteristics:

• Empowering: Content should inspire confidence, progress, and self-improvement. Use language that uplifts and encourages users.
  • ✅ Example: “Take control of your future with tools that support your growth.”
• Inclusive and Respectful: Address diverse audiences without bias or assumptions. Use neutral, welcoming language.
  • ✅ Example: “At SayPro, there’s a place for everyone.”
• Professional but Relatable: Communicate with clarity and credibility while staying personable and conversational.
  • ✅ Example: “We make it simple—so you can focus on what matters most.”
• Solution-Oriented: Position SayPro products or services as helpful tools, not just promotional items.

Voice Do’s and Don’ts:

• ✅ Do speak directly to the audience (“you” and “your”)
• ✅ Do use active language with clear calls to action
• ✅ Do keep the tone hopeful, encouraging, and respectful
• ❌ Don’t use slang or language that could alienate users
• ❌ Don’t exaggerate claims or use clickbait phrases
• ❌ Don’t criticize competing brands or customers

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2. Visual Standards

The visual representation of SayPro is as important as the message. Influencer content must maintain a professional, clean, and cohesive aesthetic that reflects the brand’s digital-first, impact-driven identity.

Imagery Style:

• Bright and Natural Lighting: Avoid dark or low-quality visuals.
• Minimal Editing: Keep filters soft and natural. No heavy saturation or distortion.
• Diversity and Representation: Showcase real people of different backgrounds, genders, ages, and abilities.
• Authenticity over Perfection: Raw, relatable moments are preferred over overly staged or posed content.
• SayPro Product Clarity: If a product is being shown, it must be clearly visible, well-lit, and easily identifiable.

Brand Colors (for overlays or accents):

• SayPro Blue – #005DFF
• SayPro White – #FFFFFF
• Charcoal Gray – #2A2A2A
• Accent Yellow – #FFD500

Avoid colors that clash or obscure SayPro’s logo or products.

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3. Hashtags

Proper use of hashtags is vital for discoverability, campaign tracking, and legal compliance.

Required Hashtags (for all sponsored posts):

• #SayPro
• #SayProPartner
• #Sponsored or #Ad (must appear early in the caption or clearly within the content)

Campaign-Specific Hashtags (as provided):

• These will be assigned per campaign. Example:
  • #SayProCareerTools
  • #LearnWithSayPro
  • #SayProDigitalSolutions

Hashtag Guidelines:

• Use no more than 10 hashtags per post to avoid spam filtering.
• Do not use unrelated or misleading hashtags for extra reach.
• Ensure hashtags are spelled correctly and not hidden in long blocks of text.

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4. Mentions and Tags

Mentions ensure SayPro is properly credited and increase visibility for the campaign.

Required Mentions:

• Instagram / TikTok / Facebook:
  • Tag @SayProOfficial in the caption and content (e.g., image, video)
• YouTube:
  • Mention SayPro verbally and include a link to SayPro’s site in the description box
• Blogs:
  • Include a hyperlink to the SayPro website and any relevant landing pages

Tagging Guidelines:

• Tags must be visible and functional (not hidden in replies or comments)
• Do not tag SayPro on unrelated posts or content not approved for the campaign
• If using a brand partnership tool (like Instagram’s “Paid Partnership” tag), it must be activated

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Additional Content Tips:

• Disclosure Placement: #Ad or #Sponsored must appear in the first three lines of the caption or visibly in the video/story.
• Caption Structure: Open with a relatable statement, include product context or personal experience, and close with a strong call to action.
• Product Accuracy: Ensure all descriptions, benefits, or prices mentioned about SayPro products/services are factually correct and approved.

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Compliance Notice:

Any content that fails to follow these guidelines may:

• Be returned for revision
• Be ineligible for payment
• Result in the termination of the influencer agreement in severe cases

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Conclusion

These content guidelines ensure all SayPro campaigns are impactful, trustworthy, and consistent with our brand identity. Influencers who adhere to these principles contribute meaningfully to SayPro’s growth while building authentic engagement with their own audiences.

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Would you like a one-page visual version of these guidelines for sharing with influencers, or a fillable checklist format for use during content reviews?