SayPro Audition Contestant Registration Plan

🎯 Goal: Register at least 1,000 participants nationwide by the end of the month.
📅 Deadline: March 31, 2025
📍 Target Cities: Johannesburg, Cape Town, Durban, Bloemfontein, Port Elizabeth, Polokwane, Nelspruit, Rustenburg

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1. REGISTRATION PROCESS

✅ Online Registration:

• Open through SayPro’s official website and social media platforms.
• Digital form requiring contestant details (Name, Age, Contact, Audition Category).
• Automatic confirmation email upon successful registration.

✅ On-Site Registration:

• Available at designated community centers and audition venues in key cities.
• Physical forms collected by local coordinators.

✅ WhatsApp & SMS Registration:

• Contestants can submit details via WhatsApp or SMS for easy access.

✅ Call Center Support:

• Dedicated hotline for inquiries and troubleshooting registration issues.

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2. MARKETING & PROMOTION STRATEGY

🚀 Social Media Campaigns – Daily posts with countdowns, success stories, and video promos.
📻 Radio & TV Ads – Short commercials aired on local stations in each province.
📢 Community Engagement – Posters, flyers, and local event promotions.
🎭 Influencer Partnerships – Work with social media influencers to spread awareness.

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3. WEEKLY REGISTRATION TARGETS

Week	Target Registrations	Cumulative Total	Action Plan
Week 1 (March 1-7)	250	250	Launch registration, press releases, initial ads
Week 2 (March 8-14)	300	550	Intensify social media ads, influencer collaborations
Week 3 (March 15-21)	300	850	Targeted outreach in local schools and community groups
Week 4 (March 22-31)	150	1,000	Final call push via SMS, WhatsApp, and event teasers

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4. TRACKING & MONITORING

📊 Daily Registration Reports – Compiled from website analytics, WhatsApp, and call center logs.
📍 City-wise Registration Breakdown – Track sign-ups per location to focus marketing efforts.
📝 Adjust Strategy Weekly – If numbers are low, boost local promotions and paid ads.

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5. NEXT STEPS

🔹 March 25-31: Final push to reach 1,000 participants.
🔹 April 1-5: Send audition details and schedules to registered contestants.
🔹 April 5: Start the first round of auditions in Johannesburg!