SayPro Create performance baselines for 100% of active SayPro campaigns in Q2

SayPro Plan to Establish Performance Baselines for All Q2 Campaigns

🎯 Objective

Develop baseline data for 100% of SayPro’s active Q2 marketing campaigns to support consistent performance tracking and learning.

✅ Step-by-Step Implementation Plan

1. Identify All Active Q2 Campaigns

• Compile a list of all marketing campaigns launched or continuing from April to June 2025 across all SayPro departments and regions.
• Include outreach, advocacy, fundraising, awareness, event promotion, and digital campaigns.

📝 Example Campaigns:

• Youth Empowerment Radio Campaign (April–May)
• SayPro Skills Webinar Series (May–June)
• Volunteer Recruitment Drive (Ongoing)
• Women in Tech SMS Series (June)

2. Define Key Performance Indicators (KPIs) for Each Campaign

Create a standard KPI set for each campaign depending on channel and objectives.

3. Collect Baseline Data for Each KPI

For each campaign, record the initial state (before intervention or in first week of launch):

Use tools like:

• Google Analytics
• Meta Business Suite
• SMS dashboards
• Manual event logs
• Surveys or M&E forms

4. Standardize Baseline Template

Create a uniform Q2 Campaign Baseline Form with these fields:

• Campaign Name
• Owner/Team
• Campaign Objectives
• Start Date
• Target Audience
• Channels Used
• KPIs Defined
• Baseline Value per KPI
• Data Source/Method
• Date Baseline Recorded

5. Assign Data Owners

• Assign campaign owners or regional M&E focal points to populate and validate baseline data using SayPro’s new reporting format.
• Deadline: May 20, 2025 for submission of all Q2 baselines.

6. Submit to MEL Office

• All data must be submitted to the SayPro Monitoring, Evaluation and Learning Royalty Office for review and inclusion in the centralized dashboard.

🧮 Expected Output

• 100% of SayPro Q2 campaigns have at least 3 core KPIs with defined baselines.
• Centralized Q2 Campaign Baseline Dashboard available for use in end-of-quarter performance reporting.

📌 Key Tools:

• Baseline Excel/Google Sheet Tracker
• Pre-filled template samples
• Campaign briefing checklist
• M&E liaison team to provide support to regions