SayPro Monthly January SCMR-13 SayPro Monthly Pop-up Sign Design Branding: Design portable popup signs for events by SayPro Brand Material Office under SayPro Marketing Royalty SCMR
Objective:
To ensure the creation and timely delivery of pop-up sign designs for various events under SayPro’s branding and marketing strategy, as outlined in the SayPro Monthly January SCMR-13.
Key Information for the Quarter:
- Design Delivery Requirements:
- Target: At least 5 pop-up sign designs.
- Timeline: Designs must be delivered and finalized for events happening throughout the quarter.
- Events: These designs will be used for various promotional and brand-related events organized by SayPro.
- Design Scope:
- The designs will need to be tailored to SayPro’s brand image, ensuring consistency and alignment with the company’s identity and messaging.
- Focus on portable pop-up signs that are easily transportable and can be set up quickly at different event locations.
- Branding Guidelines:
- Designs must reflect SayPro’s current branding guidelines, ensuring that all marketing materials, including pop-up signs, are cohesive with other marketing channels (website, social media, etc.).
- Ensure all relevant logos, colors, fonts, and taglines are incorporated correctly.
- Pop-up Sign Design Specifications:
- The signs should be clear, visually impactful, and readable from a distance.
- The design should account for visibility in different environments and event types, from corporate trade shows to outdoor product demonstrations.
- Use high-quality images and graphics that reinforce SayPro’s brand strength.
Design Process:
- Initial Concept & Drafts:
- Due Date: First drafts of 5 different pop-up sign concepts must be delivered by the second week of the quarter.
- Approval: Concepts will be reviewed by SayPro’s marketing and branding team to ensure they meet brand standards before proceeding with final designs.
- Design Finalization:
- After approval, final designs must be polished with high-quality graphics, optimized for both digital and physical production. This includes scaling for different sizes and formats, as needed for different events.
- Ensure the designs are compatible with printing or digital signage, whichever is required for each event.
- Material Requirements:
- Designs will need to be finalized in collaboration with the SayPro Material Office to confirm production materials for the signs (e.g., fabric, PVC, or other durable materials for outdoor events).
- Coordination with the Material Office ensures the design is translated effectively onto the sign, maintaining the integrity of the branding.
Target Metrics:
- Timeliness:
- Ensure that each design is completed and delivered according to the event schedules, allowing ample time for production and shipping to event locations.
- Set a monthly milestone to track progress:
- End of January: 1st design draft delivered
- End of February: 3 designs delivered, finalized, and approved
- End of March: 5 designs delivered and produced for events
- Quality Assurance:
- A review process will be set in place after each design is delivered. Feedback will be collected from stakeholders, ensuring that the designs meet expectations and enhance the SayPro brand.
- Test prints or mock-ups may be required to ensure designs work well in real-world settings (e.g., event spaces or trade shows).
Additional Considerations:
- SayPro Marketing Royalty:
- Any designs that feature intellectual property or royalty materials (such as trademarks or copyrighted content) should be double-checked for proper licensing and use.
- Collaboration with the SayPro Marketing and Legal departments will ensure that these guidelines are followed correctly to avoid any potential issues.
- Budget and Resource Allocation:
- Ensure that the budget for design production and material acquisition is adhered to.
- If necessary, allocate additional resources for specialized design tools or printing services that may arise throughout the quarter.
Key Deliverables:
- 5 finalized pop-up sign designs.
- Delivery of designs in time for each respective event.
- Timely coordination between design, branding, and material departments for production.
- Adherence to SayPro’s branding and quality standards.
By adhering to these guidelines and targets, the design team will contribute to the success of SayPro’s branding and marketing efforts for the quarter.
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