SayPro Creative Brief Template

SayPro Monthly January SCMR-13 SayPro Monthly Posters Design Branding: Develop posters that align with brand identity by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

This template is designed to guide the organization and presentation of content on SayPro Monthly posters, ensuring the layout is clear, visually appealing, and aligned with SayPro’s brand identity.

1. Poster Dimensions

• Standard Size: A3 or A4 (depending on the intended display space)
• Orientation: Vertical (Portrait)

2. Header Section (Top of the Poster)

• Purpose: This section should grab attention with an engaging headline.
• Content:
  • Main Title: “SayPro Monthly January SCMR-13” (Use bold, large font)
  • Subtitle: A brief description or tagline that aligns with the theme of the monthly content (e.g., “Innovation in Action” or “Empowering Change Through Design”).
  • Typography: Use SayPro’s official brand font (e.g., Arial, Helvetica, or custom font) to maintain consistency with SayPro’s branding guidelines.
  • Font Size: Main title: 48-60 pt; Subtitle: 24-36 pt
  • Alignment: Centered or left-aligned, depending on the overall design direction.

3. Body Section (Central Area)

• Purpose: This area should focus on the core content, making it the most informative and detailed part of the poster.
• Content:
  • Introduction Paragraph: A short paragraph explaining the core message of the poster (e.g., Key updates for the month, project achievements, etc.).
  • Key Points/Highlights: Bullet points or numbered lists to make content easy to scan.
  • Images/Graphics:
    • Place relevant images or icons related to the SayPro brand or the specific project updates.
    • Ensure images are high-quality and visually support the content.
  • Typography: Use SayPro’s secondary font for body text, maintaining readability.
  • Font Size: Body text: 14-18 pt; Key Points: 18-24 pt
  • Spacing: Use ample line spacing (1.5 line height) for readability.

4. Sidebar or Call-out Section (Optional)

• Purpose: Highlight key details such as events, deadlines, or other important information that needs immediate attention.
• Content:
  • Event or Date: Add specific dates or events (e.g., “Deadline for submission: January 31st”).
  • Call to Action: Include any action steps or instructions for the viewer (e.g., “Contact us at [email]”).
  • Graphics/Icons: Icons or graphics that draw attention, keeping the design balanced.
  • Typography: Bold or italicized text to differentiate from the main body.
  • Font Size: Sidebar text: 16-18 pt
  • Color Scheme: Background color could be different (e.g., SayPro’s secondary color) to visually separate this section from the main body.

5. Footer Section (Bottom of the Poster)

• Purpose: The footer should contain contact information, branding, and any legal disclaimers.
• Content:
  • Logo: SayPro’s logo, placed in the center or aligned to the left.
  • Contact Information: Include the office address, website, and customer service contact (phone/email).
  • Social Media Icons: Place icons for SayPro’s social media (Facebook, Twitter, LinkedIn, Instagram, etc.), ensuring they are aligned and sized consistently.
  • Legal/Trademark Info: If applicable, include legal disclaimers or copyright symbols.
  • Font Size: Logo: as per brand guide; Contact Info: 12-14 pt; Social Media Icons: Standard size according to the brand guidelines.
  • Alignment: Center-aligned for logos and contact info.

6. Color Palette and Branding

• Primary Colors: Use SayPro’s official brand colors (e.g., Blue, White, Gray) for the background, text, and accents.
• Secondary Colors: Utilize complementary colors to create emphasis on specific areas (e.g., buttons, sidebars, or CTAs).
• Background: A subtle gradient or a solid color based on brand identity. Avoid overly complicated patterns that could distract from the message.
• Consistency: Ensure all elements (buttons, headings, subheadings) match the branding guidelines provided by SayPro Marketing Royalty SCMR for consistent visual identity.

7. Typography Guidelines

• Heading Font: Choose a bold and clean font (e.g., Montserrat, Arial Black) for titles and important headings.
• Body Font: Use a simple, readable sans-serif font (e.g., Helvetica, Open Sans) for body text.
• Font Hierarchy: Maintain a clear distinction between header, sub-header, body text, and bullet points by varying font size, weight, and spacing.

8. Visual Hierarchy

• Alignment: Ensure alignment is consistent across all sections to maintain order. Use grids or columns for alignment.
• Spacing: Sufficient white space around sections to prevent clutter.
• Focus Points: Use bold or larger fonts, contrasting colors, or graphical elements to draw attention to key sections or messages.

9. Additional Design Elements

• Icons: Use SayPro’s official iconography for specific actions or sections (e.g., location, call-to-action buttons, etc.).
• Infographics: If applicable, include simplified graphics or charts to illustrate any key data or trends.
• Borders/Frames: Use thin borders to frame sections and create a sense of organization.

10. Final Review & Proofing

• Consistency Check: Ensure that the layout and content align with SayPro’s branding guidelines.
• Proofreading: Double-check for spelling, grammar, and clarity.
• Test Visual Appeal: Ensure the poster is visually balanced, with content easy to read from a distance.

By following this Content Layout Template, SayPro Monthly posters will maintain a professional and consistent design, reflecting SayPro’s brand identity while ensuring clear communication to the target audience.