Curriculum Vitae

Name: [Your Full Name]
Email: [Your Email Address]
Phone: [Your Contact Number]
LinkedIn: [LinkedIn Profile]
Location: [City, Country]

Professional Summary

Results-oriented Monitoring and Evaluation (M&E) Specialist with over [X] years of experience designing and integrating M&E systems into dynamic organizational settings, particularly within marketing, communications, and development sectors. Proven expertise in aligning M&E frameworks with digital marketing strategies, performance tracking, and data-driven decision-making. Adept at using data analytics to optimize campaign effectiveness, improve stakeholder reporting, and strengthen organizational learning. Now seeking to contribute to SayPro Monthly May SCLMR-1 by embedding robust M&E mechanisms within SayPro’s marketing workflows, platforms, and systems.

Key Qualifications

• Advanced degree in Monitoring and Evaluation, Public Policy, Development Studies, Marketing Analytics, or related field.
• Extensive knowledge of M&E tools, methodologies (e.g., LogFrame, Theory of Change), and best practices.
• Proficiency in marketing platforms (e.g., Mailchimp, HubSpot, Meta Ads Manager, Google Analytics) with the ability to integrate custom M&E tracking metrics.
• Strong command of digital dashboards and data visualization tools (e.g., Power BI, Tableau, Google Data Studio).
• Solid understanding of Results-Based Management (RBM) and Key Performance Indicators (KPIs) specific to marketing campaigns and brand engagement.
• Skilled in designing indicators to measure marketing effectiveness, reach, behavioral change, and ROI.

Professional Experience

Monitoring and Evaluation Consultant – [Previous Employer]

Duration: [MM/YYYY] – [MM/YYYY]
Location: [City, Country]

Key Contributions:

• Designed and implemented M&E systems to track marketing campaign reach, conversion rates, and audience engagement across multiple digital platforms.
• Integrated real-time M&E data into CRM systems for continuous performance monitoring.
• Collaborated with digital marketing teams to ensure alignment of campaign objectives with measurable indicators.
• Produced quarterly reports and evaluation summaries used to optimize future campaigns.

Marketing Performance Analyst – [Previous Employer]

Duration: [MM/YYYY] – [MM/YYYY]
Location: [City, Country]

Key Contributions:

• Monitored the effectiveness of digital outreach campaigns using custom-designed M&E frameworks.
• Automated marketing data collection processes and integrated them with organization-wide reporting tools.
• Developed insights and lessons learned to support adaptive marketing strategies.
• Facilitated training for marketing teams on results-based reporting and use of M&E dashboards.

M&E Systems Integration Officer – [Previous Employer or Project]

Duration: [MM/YYYY] – [MM/YYYY]
Location: [City, Country]

Key Contributions:

• Led the integration of M&E indicators into Salesforce and HubSpot, aligning impact metrics with marketing outreach efforts.
• Mapped data flows between M&E and marketing platforms, minimizing redundancies and ensuring timely reporting.
• Supported the SayPro-aligned organizational learning by feeding M&E insights back into marketing content strategies.

Education

[Degree Title] – [Institution Name]
[Year of Completion]
Major: Monitoring and Evaluation / Marketing Analytics / Development Studies

Certifications

• Certified M&E Professional – [Issuing Institution], [Year]
• Google Analytics for Beginners – Google, [Year]
• Data Analytics for Social Impact – Coursera (offered by [University]), [Year]
• Digital Marketing Strategy – [e.g., HubSpot Academy / LinkedIn Learning], [Year]

Technical Skills

• M&E Tools: KoboToolbox, DHIS2, DevResults, ActivityInfo
• Marketing Platforms: Google Analytics, Meta Ads Manager, Mailchimp, HubSpot
• Data Visualization: Power BI, Tableau, Google Data Studio
• Project Management: Asana, Trello, Monday.com
• CRM Integration: Salesforce, HubSpot

Relevant Projects

• M&E-Marketing Integration Project for Youth Employment NGO: Created an M&E system to track campaign success across digital platforms with KPIs tied to employment outcomes.
• Community Engagement Dashboard Development: Built real-time reporting dashboards linking community mobilization campaigns with reach and impact metrics.

Professional Affiliations

• Member, African Evaluation Association (AfrEA)
• Member, Marketing Science Institute (MSI)

References

Available upon request.