SayPro Customer Profiling Template: Behavioural traits (loyalty, purchase habits)SayPro

SayPro The Tech Enthusiast

SayPro Behavioral Traits:

• Loyalty:
  • Our Tech Enthusiast customers exhibit a strong sense of brand loyalty, especially to those brands that offer cutting-edge products and innovation. They’re not just looking for any tech – they want the latest and the greatest.
  • They follow SayPro closely on social media for new product releases, exclusive updates, and behind-the-scenes content.
  • Many of them are members of our loyalty programs, especially when it comes with early access to new product launches or special discounts for tech upgrades.
• Purchase Habits:
  • These customers make frequent, high-value purchases, often jumping on new tech products as soon as they hit the market.
  • Whether it’s the newest laptop, smartwatch, or smart home gadget, they tend to make informed decisions based on detailed product research, reviews, and tech specs.
  • They’re quick to buy when there’s a limited-time offer or a product they’ve been eagerly waiting for.
  • We see them returning to SayPro regularly, especially for upgrades or new models, and their purchases tend to be centered around premium, high-tech devices that promise long-term usability and innovation.

---

SayPro The Fashionista Shopper

Behavioral Traits:

• Loyalty:
  • Fashionista Shoppers are often less loyal to a single brand, as they thrive on staying ahead of the trends. However, they’ll stick with us if we consistently offer fresh, trendy, and exclusive items that match their ever-evolving tastes.
  • They’re highly influenced by collaborations with influencers or special edition collections, and if we can offer them exclusive access or VIP perks, we’ve won their loyalty.
  • For these customers, style is everything, and they want to be associated with brands that feel “on the pulse” of fashion.
• Purchase Habits:
  • This segment shops often, but their purchases are usually driven by trends and seasonality. They love updating their wardrobe with the latest must-haves.
  • Many of their purchases are impulse buys sparked by influencer posts, social media trends, or flash sales.
  • We’ve noticed a high cart abandonment rate, but these customers are likely to come back and complete the purchase if there’s an incentive, like a discount or a special promotion.
  • They love shopping during sales events like Black Friday or limited-time offers that create urgency, and they tend to make their final decisions quickly once a trend catches their eye.

---

SayPro The Practical Saver

Behavioral Traits:

• Loyalty:
  • Our Practical Savers tend to show loyalty to brands that consistently provide solid value for money. They’re less about flashy trends and more about finding long-lasting, reliable products.
  • Discounts, loyalty programs, and perks like free shipping are key drivers for building loyalty with this group. When they find a brand they trust, they return again and again, especially when they’re offered consistent savings.
  • They’re often repeat buyers who appreciate great customer service and products that deliver on their promises of durability and reliability.
• Purchase Habits:
  • The Practical Saver makes fewer purchases, but they’re deliberate and focused on getting the best value. They rarely make impulse buys and often prefer to plan ahead.
  • They love to shop around for the best deals, often using coupons, promotional codes, and taking advantage of loyalty programs.
  • When they do make a purchase, it’s often based on necessity and practicality, and they tend to buy items in bulk or that offer long-term utility.
  • This group is particularly responsive to end-of-season sales, clearance offers, or loyalty-based rewards that offer additional savings.
  • Cart abandonment is common, but once an extra discount or promotional offer is added, they’re likely to come back and complete the purchase.