SayPro Customer Profiling Template: Communication Preferences

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SayPro The Tech Enthusiast

Preferred Communication Channels:

• Email: Prefers in-depth content like product updates, tech guides, and exclusive offers.
• Social Media (Twitter, LinkedIn, YouTube): Active on tech-specific platforms, prefers real-time updates and behind-the-scenes content.
• Push Notifications: Effective for time-sensitive product launches and updates.

SayPro Preferred Timing for Offers:

• Email: Best times are mid-morning (10 AM – 12 PM) and mid-week (Tuesday to Thursday).
• Social Media: Late afternoon to evening (4 PM – 7 PM), especially on weekdays.
• Push Notifications: 3 PM – 6 PM, just before or during product launches.

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SayPro The Fashionista Shopper

SayPro Preferred Communication Channels:

• Social Media (Instagram, TikTok, Pinterest): Highly visual, engaging with posts related to trends, influencer collaborations, and new collections.
• Email: Enjoys personalized recommendations, style guides, and exclusive fashion offers.
• SMS: For flash sales, exclusive discounts, and real-time notifications.

SayPro Preferred Timing for Offers:

• Social Media: Late afternoon to early evening (5 PM – 9 PM), when they’re winding down and checking trends.
• Email: Friday to Sunday evenings (6 PM – 9 PM), for weekend shopping.
• SMS: Midday (12 PM – 1 PM) for quick, time-sensitive updates or early evening (7 PM – 9 PM) for flash sales.

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SayPro The Practical Saver

Preferred Communication Channels:

• Email: Prefers content that focuses on discounts, savings, and detailed product information.
• SMS: Responds well to short, actionable offers and reminders about special discounts.
• Website Pop-Ups/Alerts: Effective for reminding them about cart savings, loyalty points, or site-wide discounts.

SayPro Preferred Timing for Offers:

• Email: Early morning (6 AM – 8 AM) or late evening (8 PM – 10 PM), when they are planning their purchases.
• SMS: Mid-morning (10 AM – 12 PM) or late afternoon (4 PM – 6 PM), perfect for timely offers.
• Website Pop-Ups: Lunch hours (12 PM – 2 PM) or early evening (7 PM – 9 PM), when they’re actively browsing.

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SayPro Summary Table:

Customer Segment	Preferred Communication Channels	Preferred Timing for Offers
Tech Enthusiast	Email, Social Media (Twitter, LinkedIn, YouTube), Push Notifications	Email: Tues-Thurs, 10 AM – 12 PM Social Media: 4 PM – 7 PM Push Notifications: 3 PM – 6 PM
Fashionista Shopper	Social Media (Instagram, TikTok, Pinterest), Email, SMS	Social Media: 5 PM – 9 PM Email: Fri-Sun, 6 PM – 9 PM SMS: 12 PM – 1 PM or 7 PM – 9 PM
Practical Saver	Email, SMS, Website Pop-Ups	Email: 6 AM – 8 AM or 8 PM – 10 PM SMS: 10 AM – 12 PM or 4 PM – 6 PM Website Pop-Ups: 12 PM – 2 PM or 7 PM – 9 PM