SayPro Customer Profiling Template: Demographics (age, income, education)

SayPro The Tech Enthusiast

Demographics:

• Age: 25-40
• Income: $60,000 – $100,000
• Education: College degree or higher, often in STEM-related fields (e.g., Computer Science, Engineering, Information Technology)

SayPro Profile Summary:
The Tech Enthusiast is highly engaged with technology and frequently invests in the latest gadgets and electronics. This segment is often on the lookout for new products, ranging from laptops to smart home devices, and they are quick to adopt new technology trends. They tend to make purchases based on detailed research and peer reviews.

SayPro Behavioral Traits:

• High frequency of online research before making a purchase
• Respond well to email campaigns with tech updates and new product launches
• Active on social media, especially platforms like Twitter and Reddit, where tech discussions are common
• Respond positively to product reviews and unboxing content
• Often participates in flash sales and product giveaways

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SayPro The Fashionista Shopper

Demographics:

• Age: 18-30
• Income: $30,000 – $60,000
• Education: College students or recent graduates, often with a focus in arts, media, or communications

Profile Summary:
The Fashionista Shopper is driven by trends and frequently updates their wardrobe with new styles. They are highly engaged with fashion influencers and follow brand accounts on social media. Shopping for them is not just about function but about self-expression and staying ahead of the latest fashion trends.

SayPro Behavioral Traits:

• Frequent social media engagement, particularly on Instagram, Pinterest, and TikTok
• Often purchases items during seasonal sales or when influencers endorse new products
• Responds positively to email promotions with exclusive discounts or fashion tips
• High cart abandonment rate but often returns for final purchases during a promotion
• Participates in fashion-related contests or giveaways on social platforms

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SayPro The Practical Saver

Demographics:

• Age: 35-55
• Income: $50,000 – $80,000
• Education: High school diploma to some college education, may also hold certifications or technical diplomas

Profile Summary:
The Practical Saver is budget-conscious and prioritizes value over luxury. They are more likely to engage with deals, discounts, and loyalty programs to get the most out of their spending. This segment tends to make thoughtful purchases, looking for practical and long-lasting products that suit their lifestyle.

Behavioral Traits:

• Frequent user of coupon codes and promotional offers
• Engages with email newsletters that offer discounts, deals, and budgeting tips
• Less frequent shopper, but higher spend when purchasing essentials
• Active on Facebook, often participating in community-based discussions or deals groups
• Shows interest in customer reviews and ratings to ensure the best quality for the price
• Likely to abandon cart but returns when a coupon or sale is available