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SayPro Data Collection Forms: Standardized forms for capturing relevant marketing data.
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
SayPro Data Collection Forms
Purpose: To collect key marketing performance data in a format compatible with M&E systems for tracking, evaluation, and learning.
Use: To be filled by marketing staff during or immediately after campaign activities.
Form 1: Campaign Planning & Indicator Mapping Form
To be completed before campaign launch
| Field | Description | Example |
|---|---|---|
| Campaign Name | Title or ID of the campaign | “Youth Skills Awareness Drive – May 2025” |
| Campaign Owner | Person or department responsible | Marketing Team – Digital Lead |
| Start Date | Launch date | 05/05/2025 |
| End Date | Planned end date | 19/05/2025 |
| Target Audience | Primary group targeted | Youth 18–24 in Gauteng |
| Channels Used | Platforms included | Facebook, WhatsApp, Website |
| Objectives | Purpose of campaign | Increase sign-ups for online training |
| M&E Indicators | Selected outcome/output indicators | Reach, Engagement Rate, CTR, Sign-ups |
| Data Sources | Where metrics will be pulled from | Meta Ads Manager, Google Analytics |
| Baseline Data Available? | Y/N + source | Yes – March 2025 metrics |
Form 2: Daily/Weekly Campaign Data Tracker
To be updated during live campaigns
| Date | Channel | Post/Content | Reach | Engagement (Likes, Comments, Shares) | Link Clicks | Conversions (e.g., Sign-ups) | Notes |
|---|---|---|---|---|---|---|---|
| 06/05/2025 | “Free Online Skills Training” post | 15,000 | 450 (250 likes, 120 shares, 80 comments) | 320 | 75 | Good performance, most engagement from Limpopo |
Form 3: Post-Campaign Evaluation Summary
To be completed within 7 days after campaign ends
| Field | Description | Example |
|---|---|---|
| Campaign Name | Title or ID | “Youth Skills Awareness Drive – May 2025” |
| Duration | Start to end date | 05/05/2025 to 19/05/2025 |
| Total Reach | Sum of all platforms | 85,000 |
| Engagement Rate (%) | [(Engagements ÷ Reach) × 100] | 4.8% |
| Total Conversions | Sign-ups, applications, downloads | 1,250 |
| Best Performing Channel | Channel with most success | |
| Lessons Learned | Summary of insights | Midweek posts performed better; video content > text |
| Recommendations | Suggestions for next campaign | Use Instagram Reels; simplify sign-up form |
Form 4: M&E Indicator Tracking Sheet
Used to align marketing data with M&E outcomes
| Indicator | Definition | Data Source | Frequency | Responsible Person | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|---|---|---|---|
| Engagement Rate | % of people who interacted with content | Meta Insights | Weekly | Social Media Coordinator | 5.2% | 4.8% | – | – |
| Conversion Rate | % of users who completed intended action | Google Analytics | Weekly | Digital Lead | 2.1% | 3.4% | – | – |
| Reach | Total unique viewers across channels | Meta, WhatsApp | Weekly | M&E Officer | 120k | 135k | – | – |
Formats Available
Would you like these forms in the following formats?
- ✔️ Excel Workbook (with formulas and drop-downs)
- ✔️ Google Forms (for easy field reporting)
- ✔️ PDF/Printables (for offline campaigns)
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