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SayPro Deliver first marketing performance report using new formats by end of May

SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

Written by

Tsakani Stella Rikhotso

in

Action Plan to Deliver SayPro’s First Marketing Performance Report (Due: May 31)

✅ 1. Define Scope of Report

  • Timeframe Covered: May 1–31, 2025
  • Teams Involved: All SayPro marketing units (regional and central)
  • Channels Monitored: Social media, email, SMS, radio, website, events, outreach
  • Campaigns Covered: Any active outreach or awareness programs in May (e.g., youth skills drive, partner advocacy week)

🧾 2. Report Structure Using New Templates

Section A: Executive Summary

  • Top 5 marketing highlights
  • Summary of reach, engagement, and conversion trends
  • Immediate actions or decisions required

Section B: KPI Dashboard (Cross-Channel)

KPITargetActual (May)VarianceComment
Total Reach100,00096,450-3.5%Radio missed airtime
Engagement Rate5%6.2%+1.2%Strong social video performance
Conversion Rate2%1.8%-0.2%Event sign-ups below target
Website Visitors10,00011,480+14.8%SMS campaign spike
Email Open Rate20%19.5%-0.5%Needs retargeting

Section C: Channel-Specific Reports

  • Social Media Summary: Top performing post, follower growth, engagement by platform
  • Email Marketing: Opens, clicks, top subject lines, unsubscribes
  • Events/Community Outreach: Attendance vs. registration, sign-ups, qualitative feedback
  • Website Analytics: Page views, bounce rate, session duration, top referral sources
  • SMS & Radio: Message reach, response rate, broadcast compliance

Section D: Insights & Analysis

  • What worked well (e.g. youth video series doubled engagement)
  • Challenges (e.g. SMS delivery delays in rural zones)
  • Community feedback insights (qualitative excerpts from surveys)

Section E: Recommendations

  • Increase video-based content across platforms
  • Improve mobile compatibility of landing pages
  • Retarget low-engagement regions with tailored messaging

📌 3. Required Deliverables by Teams (Due: May 25–27)

  • Regional Marketing Units: Submit data using new standardized reporting templates
  • Central MEL Office: Compile and validate submissions
  • Creative Team: Provide campaign visuals for report appendix
  • Analytics Team: Finalize dashboard metrics and comparison charts

📤 4. Final Delivery

  • Report Format: PDF + Excel Dashboard + Summary Slide Deck
  • Submission To: SayPro Monitoring, Evaluation and Learning Royalty Office
  • Deadline: May 31, 2025, by 17:00 SAST

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