SayPro Design Brief Template

SayPro Monthly January SCMR-13 SayPro Monthly Pop-up Sign Design Branding: Design portable popup signs for events by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

1. Objective of the Popup Signs:

• Purpose: What is the primary goal of these signs? (e.g., brand visibility, directional signage, product promotion, etc.)
• Event Theme/Concept: Briefly describe the theme and how the popup signs will support the event.

2. Branding Guidelines:

• Logo Use: Specify any restrictions on logo placement, colors, size, and proportions.
• Brand Colors: Provide RGB, CMYK, or Pantone codes for exact colors to be used.
• Typography: List any approved fonts, sizes, and hierarchy to maintain brand consistency.
• Taglines or Slogans: If applicable, include any brand-specific messaging or taglines.

3. Sign Requirements:

• Type of Sign: Define the type of popup sign (e.g., A-frame, retractable banner, fabric sign).
• Size and Dimensions: Provide the exact measurements (height, width, depth).
• Material: Specify materials for durability (e.g., PVC, fabric, aluminum frames, weather-resistant options).
• Portability Features: Should the sign be lightweight or collapsible? Include any transport/storage requirements.

4. Visual Content:

• Design Elements: Describe any visuals required (e.g., product images, abstract designs, event-related graphics).
• Imagery/Graphics: Are there specific images, photos, or illustrations that need to be incorporated?
• Text Content: List the exact wording for headings, subheadings, and body copy. Be specific about the tone (e.g., professional, casual, fun).

5. Target Audience:

• Demographics: Describe the primary audience for the event (age, interests, professional status).
• Cultural Considerations: Mention any cultural sensitivities or preferences to consider when designing the signs.

6. Event-Specific Requirements:

• High Visibility: Specify any requirements for high visibility (e.g., outdoor events, large crowds).
• Lighting: Will the signs need to accommodate lighting or be visible at night? Any lighting features to be incorporated?
• Weather Considerations: Ensure the design can withstand elements such as wind, rain, or extreme heat, if the event is outdoors.

7. Delivery and Timing:

• Design Submission Date: [Insert Deadline for Initial Draft]
• Approval Process: Outline the steps for design feedback and revisions.
• Production and Shipping Time: Specify the required lead time for production and delivery.

8. Budget:

• Budget Constraints: Outline the budget available for designing and producing the signs, including materials, printing, and shipping.

9. Additional Notes:

• Constraints: Any limitations on space, technology, or other logistics to consider during the design phase.
• Legal/Compliance: Are there any copyright, trademark, or legal considerations for the design (e.g., must adhere to local regulations)?
• Point of Contact: [Insert contact person for approvals, revisions, etc.]

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Client Signature:
[Insert Signature Line for Client Approval]

Design Team Signature:
[Insert Signature Line for Design Team Approval]