SayPro designs aligning with brand identity

SayPro Monthly January SCMR-13 SayPro Monthly Infographics: Develop infographics to convey complex information visually by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

SayPro Monthly Infographics Job Description for Employees

Position Title: SayPro Monthly Infographics Content Specialist
Department: Marketing
Reports To: Marketing Manager / Content Strategy Lead
Location: SayPro Brand Material Office, Remote/On-site (depending on the nature of the position)
Initiative Name: SayPro Monthly Infographics
Project Code: SCMR-13

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Job Summary:

Employees involved in the SayPro Monthly Infographics initiative will be responsible for creating, designing, and managing infographics that visually convey complex information while aligning with SayPro’s broader content marketing strategy. The role requires collaboration with various departments to ensure the infographics educate the target audience, promote SayPro’s products and services, and generate leads effectively. This initiative focuses on delivering high-quality, informative infographics as part of the SayPro Monthly SCMR-13 project.

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Key Responsibilities:

1. Content Strategy and Alignment:
   • Develop infographics that align with SayPro’s overarching content marketing strategy, ensuring the visuals reflect the company’s mission of educating and informing its audience.
   • Work closely with the Marketing and Product teams to ensure infographics are aligned with ongoing product promotions, industry trends, and upcoming campaigns.
   • Contribute to strategy meetings to ensure the direction and tone of the infographics are consistent with the company’s marketing objectives.
   • Ensure that the infographics serve to engage the target audience, provide clarity, and drive lead generation efforts for SayPro products and services.
2. Research and Information Gathering:
   • Collaborate with the content team to gather key insights, statistics, and data points to create impactful and informative visuals.
   • Perform in-depth research into industry trends, consumer behavior, and competitor infographics to ensure the content is relevant and up-to-date.
   • Extract key takeaways from data reports, white papers, product features, and customer feedback to inform infographic content.
3. Infographic Creation:
   • Design visually appealing and easy-to-understand infographics that effectively communicate complex ideas in a simple, engaging format.
   • Utilize industry-standard design tools and software (e.g., Adobe Illustrator, Photoshop, Canva, etc.) to create infographics that align with SayPro’s brand guidelines.
   • Use creative storytelling techniques to present data and information in a way that is both informative and visually compelling, ensuring the key message is clear and actionable.
4. Branding and Consistency:
   • Ensure all infographics adhere to SayPro’s branding guidelines, maintaining consistency in visual style, fonts, colors, and logo usage.
   • Incorporate SayPro’s core messaging into each infographic, ensuring the company’s values, voice, and positioning are represented accurately.
   • Collaborate with the SayPro Design and Branding team to ensure any new design elements or updates to brand guidelines are incorporated into the monthly infographics.
5. Collaboration with Cross-functional Teams:
   • Work closely with the Marketing team to ensure the infographics align with broader campaigns, including email marketing, social media promotions, and blog posts.
   • Partner with the Product team to incorporate product details, features, and benefits into the infographics, ensuring they serve as both informative and promotional tools.
   • Coordinate with the Sales and Lead Generation teams to create infographics designed specifically to drive lead conversion and support sales efforts.
6. Performance Tracking and Optimization:
   • Track the performance of each infographic, using analytics tools to measure engagement, conversions, and lead generation.
   • Regularly review feedback from customers, stakeholders, and internal teams to optimize future infographic designs.
   • Proactively recommend updates and improvements to increase the effectiveness and reach of the infographics.
7. Monthly Infographic Planning:
   • Participate in monthly planning meetings to align on themes, topics, and focus areas for upcoming infographics.
   • Coordinate with other marketing initiatives to ensure timely and coordinated releases of infographics.
   • Ensure each infographic aligns with SayPro’s content calendar and supports key business priorities for the month.
8. Lead Generation Focus:
   • Develop infographics that not only inform but also encourage audience engagement, driving traffic to SayPro’s website or landing pages.
   • Work with the Lead Generation team to ensure each infographic has clear calls to action (CTAs), whether for downloading resources, subscribing to newsletters, or making inquiries.

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Qualifications:

• Education:
  • A Bachelor’s degree in Marketing, Graphic Design, Communication, or a related field.
• Experience:
  • Proven experience in creating visual content, particularly infographics, for marketing purposes.
  • Experience in content strategy development or digital marketing is a plus.
  • Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign), Canva, or other relevant tools.
• Skills & Competencies:
  • Strong understanding of content marketing and lead generation principles.
  • Ability to interpret complex information and translate it into easily digestible visual formats.
  • Exceptional design skills and attention to detail.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Analytical mindset with the ability to assess the performance of content and adjust strategies accordingly.
  • Familiarity with SEO best practices and how infographics can be optimized for search engines.

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Additional Information:

• Working Hours: Full-time, Monday to Friday
• Location: Based in SayPro Brand Material Office or remote work options available
• Compensation: Competitive salary, benefits package, and performance incentives

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This role will be critical in shaping how SayPro communicates key messages to its target audience. The SayPro Monthly Infographics initiative will serve as a powerful tool in driving the company’s marketing goals and achieving measurable success in lead generation and customer engagement.

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To Apply:
Please submit your portfolio of relevant work along with your resume and a cover letter outlining your experience in content strategy and infographic design.