SayPro Establish at least 10 core marketing KPIs for SayPro across channels

SayPro: 10 Core Cross-Channel Marketing KPIs

1. Reach (Total Audience Reached)

• Measures the total number of unique individuals who have been exposed to SayPro’s messages across all channels.
• Why it matters: Indicates the breadth of SayPro’s visibility in the community.

2. Engagement Rate

• Percentage of audience who actively engage (likes, shares, comments, clicks, responses) with SayPro content across platforms.
• Why it matters: Reflects how compelling and relevant SayPro’s messages are.

3. Click-Through Rate (CTR)

• Percentage of users who click on a link or call-to-action (CTA) after viewing SayPro content (emails, ads, posts).
• Why it matters: Demonstrates interest and movement toward deeper engagement.

4. Conversion Rate

• Percentage of users who complete a desired action (e.g., sign up, donate, attend event) after engaging with a campaign.
• Why it matters: Shows how effective SayPro’s marketing is at driving action.

5. Cost Per Engagement (CPE)

• Total cost of a marketing activity divided by the number of meaningful interactions (clicks, shares, sign-ups).
• Why it matters: Measures efficiency and ROI of marketing spend.

6. Social Media Follower Growth

• Monthly increase in followers or subscribers across SayPro’s active platforms.
• Why it matters: Indicates long-term traction and community interest.

7. Email Open Rate

• Percentage of recipients who open SayPro’s emails.
• Why it matters: Reflects subject line effectiveness and audience interest in SayPro communications.

8. Website Traffic (Unique Visitors)

• Number of unique users visiting SayPro’s website in a given period.
• Why it matters: Measures digital campaign success and online presence.

9. Event Attendance Rate

• Number of actual participants vs. the number registered or invited.
• Why it matters: Evaluates the success of promotional efforts and community interest.

10. Community Feedback Score

• Average satisfaction or relevance rating (e.g. 1–5 scale) collected from beneficiaries or stakeholders post-campaign.
• Why it matters: Captures perception and impact beyond numbers—essential for nonprofit accountability.