SayPro Evidence of data sources used (screenshots, logs)

✅ SayPro: Evidence of Data Sources Used

Objective:
Document and provide verifiable evidence of the tools and sources used in SayPro’s revenue tracking, campaign monitoring, and data-driven decision-making processes.

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1. Screenshot Evidence (Visual Proof)

Source	Screenshot Required	Description
Google Analytics	Dashboard view showing traffic sources	Show sessions, bounce rate, and conversion events
CRM System (e.g., HubSpot)	Lead/contact database, performance reports	Show lead sources, stages, and revenue attribution
Payment Gateway (e.g., PayFast, PayPal)	Transaction logs or summary reports	Show transaction volumes and amounts from donations/training
Email Marketing Tool (e.g., Mailchimp)	Campaign results summary	Open rate, click-through rate, and conversion stats
Google Ads/Facebook Ads	Campaign summary and ad set details	Show cost, reach, CTR, and conversions
SayPro Website Admin (CMS)	Sales/orders dashboard	Show revenue from product or training sales

📌 Save these screenshots with clear file names (e.g., Google_Analytics_May_2025.png) and organize them by month or report.

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2. System Logs and Exported Reports

Tool/System	File Format	Content Example	Usage
CRM Logs	CSV, XLSX	List of leads, status updates	Track lead-to-conversion path
Training Sales Reports	XLSX	Registrations, attendee lists, payments	Monthly training income logs
Consulting Invoices	PDF, DOCX	Invoice numbers, services rendered	Verifies consulting revenue
Google Analytics Export	PDF, XLSX	Channel traffic, events, goal completions	Proof of digital behavior
Donations Report (PayPal)	CSV	Donor name, amount, frequency	Donation verification

📁 Store these files in a centralized folder (e.g., SayPro M&E Evidence Repository) with restricted access for privacy compliance.

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3. File Naming Convention

To keep documentation organized and traceable:

cssCopyEdit[Tool]_[DataType]_[MonthYear].[filetype]

Examples:
GoogleAnalytics_Traffic_May2025.pdf  
CRM_LeadsReport_May2025.xlsx  
PayPal_Donations_May2025.csv  

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4. Uploading and Linking Evidence in Reports

When preparing your SayPro Monthly Reports, include:

• Hyperlinks to the source files (if stored in SharePoint, Drive, or internal server)
• Screenshots as image inserts in the PDF report appendix
• A reference log table listing all evidence used for validation

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5. Compliance and Confidentiality

• Mask or redact personal donor/client data where necessary
• Follow POPIA/GDPR guidelines if applicable
• Maintain read-only access for archived logs to prevent tampering

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✅ Summary Table Example for Monthly Submission

Data Source	Type	File Name	Verified By	Date Verified
Google Analytics	Web traffic	GoogleAnalytics_Traffic_May2025.pdf	M&E Analyst 1	30-May-2025
CRM	Lead report	CRM_LeadsReport_May2025.xlsx	CRM Coordinator	30-May-2025
PayPal	Donations	PayPal_Donations_May2025.csv