Here are 100 key metrics for analyzing the success of marketing campaigns. These metrics cover various aspects of marketing, including website performance, social media, paid ads, customer engagement, and overall business outcomes.
1. Website Traffic Metrics
- Total Website Visits
- Unique Website Visitors
- New vs Returning Visitors
- Traffic Sources Breakdown
- Organic Search
- Paid Search
- Referral Traffic
- Social Media Traffic
- Direct Traffic
- Bounce Rate
- Pages per Session
- Average Session Duration
- Top Landing Pages
- Top Exit Pages
- Top Referring Websites
- Geographic Traffic Distribution
- Device Breakdown (Mobile/Desktop/Tablet)
- Browser Breakdown
- Page Load Time
- Search Engine Rankings for Target Keywords
- Search Engine Impressions
- Click-Through Rate (CTR) from Organic Search
- Top Exit Points
- Increased Page Views for Key Landing Pages
- Time to First Interaction (New Visitor)
2. Conversion Metrics
- Total Conversions (e.g., Sign-ups, Purchases)
- Conversion Rate
- Cost per Conversion (CPC or CPA)
- Lead Conversion Rate
- Lead-to-Customer Conversion Rate
- Average Order Value (AOV)
- Cost per Lead (CPL)
- Total Revenue Generated
- Return on Investment (ROI)
- Revenue per Visit (RPV)
- Cost per Acquisition (CPA)
- Customer Lifetime Value (CLV)
- Churn Rate
- Retention Rate
- Repeat Purchase Rate
- Cart Abandonment Rate
- Average Time to Conversion
- Number of Form Submissions
- Discount Code Usage
- Product Page Views
3. Paid Media Metrics
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR) for Ads
- Cost Per Click (CPC)
- Cost Per Thousand Impressions (CPM)
- Cost per Acquisition (CPA) for Ads
- Impressions
- Ad Frequency (How often an ad is shown to the same person)
- Ad Engagement Rate (Likes, Comments, Shares)
- Ad Conversion Rate
- Ad Reach
- Lead Generation via Paid Ads
- Ad Spend by Platform
- Quality Score (for Google Ads)
- Social Media Paid Ad Engagement
- Video Ad Completion Rate
- Campaign Budget Utilization
- Ad Click-Through Conversion Rate
- Audience Segmentation Performance
4. Social Media Metrics
- Social Media Engagement Rate (Likes, Comments, Shares, Clicks)
- Social Media Impressions
- Social Media Reach
- Follower Growth Rate
- Shares of Campaign Content
- Mentions of Brand on Social Media
- Hashtag Performance
- Video Views and Watch Time
- Social Media Clicks to Website
- Customer Sentiment on Social Media (Positive, Negative, Neutral)
- Social Media Campaign ROI
- Referral Traffic from Social Media
- Social Media Conversion Rate
- Customer Feedback on Social Media Posts
- Influencer Campaign Engagement
- Total Video Views
- Engagement per Post (e.g., Likes per post)
- Click-Through Rate (CTR) from Social Posts
- Time Spent on Social Media Content
- Platform-Specific Performance (e.g., Instagram vs Facebook)
- Referral Leads from Social Media
- Audience Demographics Engagement
5. Email Marketing Metrics
- Open Rate
- Click-Through Rate (CTR)
- Bounce Rate (for email)
- Unsubscribe Rate
- Spam Complaint Rate
- Conversion Rate from Email Campaigns
- Forward Rate (How often the email is forwarded)
- Total Revenue from Email Campaigns
- Email List Growth Rate
- Engagement with CTAs in Email
- Heatmap Performance (Which parts of email get clicked most)
- Average Time to Open Email
- Number of Unsubscribed Contacts
- Reply Rate to Email Campaigns
- Email Segmentation Success Rate
6. Customer Engagement & Retention Metrics
- Customer Satisfaction Score (CSAT)
- Net Promoter Score (NPS)
- Customer Engagement Score (e.g., based on interactions with emails, ads, and products)
- Customer Support Satisfaction (Ticket Resolution Rate, Response Time, etc.)
- Social Media Engagements (Mentions, Tags, Direct Messages)
These 100 key metrics span a variety of channels and actions across the marketing funnel, enabling you to analyze each stage of your marketing campaign. From traffic generation to customer acquisition, conversion, and engagement, these metrics will help you assess your campaign’s success and identify areas for optimization.
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