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SayPro Extract100 key metrics for analyzing marketing campaigns’ success.

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Here are 100 key metrics for analyzing the success of marketing campaigns. These metrics cover various aspects of marketing, including website performance, social media, paid ads, customer engagement, and overall business outcomes.

1. Website Traffic Metrics

  1. Total Website Visits
  2. Unique Website Visitors
  3. New vs Returning Visitors
  4. Traffic Sources Breakdown
    • Organic Search
    • Paid Search
    • Referral Traffic
    • Social Media Traffic
    • Direct Traffic
  5. Bounce Rate
  6. Pages per Session
  7. Average Session Duration
  8. Top Landing Pages
  9. Top Exit Pages
  10. Top Referring Websites
  11. Geographic Traffic Distribution
  12. Device Breakdown (Mobile/Desktop/Tablet)
  13. Browser Breakdown
  14. Page Load Time
  15. Search Engine Rankings for Target Keywords
  16. Search Engine Impressions
  17. Click-Through Rate (CTR) from Organic Search
  18. Top Exit Points
  19. Increased Page Views for Key Landing Pages
  20. Time to First Interaction (New Visitor)

2. Conversion Metrics

  1. Total Conversions (e.g., Sign-ups, Purchases)
  2. Conversion Rate
  3. Cost per Conversion (CPC or CPA)
  4. Lead Conversion Rate
  5. Lead-to-Customer Conversion Rate
  6. Average Order Value (AOV)
  7. Cost per Lead (CPL)
  8. Total Revenue Generated
  9. Return on Investment (ROI)
  10. Revenue per Visit (RPV)
  11. Cost per Acquisition (CPA)
  12. Customer Lifetime Value (CLV)
  13. Churn Rate
  14. Retention Rate
  15. Repeat Purchase Rate
  16. Cart Abandonment Rate
  17. Average Time to Conversion
  18. Number of Form Submissions
  19. Discount Code Usage
  20. Product Page Views

3. Paid Media Metrics

  1. Return on Ad Spend (ROAS)
  2. Click-Through Rate (CTR) for Ads
  3. Cost Per Click (CPC)
  4. Cost Per Thousand Impressions (CPM)
  5. Cost per Acquisition (CPA) for Ads
  6. Impressions
  7. Ad Frequency (How often an ad is shown to the same person)
  8. Ad Engagement Rate (Likes, Comments, Shares)
  9. Ad Conversion Rate
  10. Ad Reach
  11. Lead Generation via Paid Ads
  12. Ad Spend by Platform
  13. Quality Score (for Google Ads)
  14. Social Media Paid Ad Engagement
  15. Video Ad Completion Rate
  16. Campaign Budget Utilization
  17. Ad Click-Through Conversion Rate
  18. Audience Segmentation Performance

4. Social Media Metrics

  1. Social Media Engagement Rate (Likes, Comments, Shares, Clicks)
  2. Social Media Impressions
  3. Social Media Reach
  4. Follower Growth Rate
  5. Shares of Campaign Content
  6. Mentions of Brand on Social Media
  7. Hashtag Performance
  8. Video Views and Watch Time
  9. Social Media Clicks to Website
  10. Customer Sentiment on Social Media (Positive, Negative, Neutral)
  11. Social Media Campaign ROI
  12. Referral Traffic from Social Media
  13. Social Media Conversion Rate
  14. Customer Feedback on Social Media Posts
  15. Influencer Campaign Engagement
  16. Total Video Views
  17. Engagement per Post (e.g., Likes per post)
  18. Click-Through Rate (CTR) from Social Posts
  19. Time Spent on Social Media Content
  20. Platform-Specific Performance (e.g., Instagram vs Facebook)
  21. Referral Leads from Social Media
  22. Audience Demographics Engagement

5. Email Marketing Metrics

  1. Open Rate
  2. Click-Through Rate (CTR)
  3. Bounce Rate (for email)
  4. Unsubscribe Rate
  5. Spam Complaint Rate
  6. Conversion Rate from Email Campaigns
  7. Forward Rate (How often the email is forwarded)
  8. Total Revenue from Email Campaigns
  9. Email List Growth Rate
  10. Engagement with CTAs in Email
  11. Heatmap Performance (Which parts of email get clicked most)
  12. Average Time to Open Email
  13. Number of Unsubscribed Contacts
  14. Reply Rate to Email Campaigns
  15. Email Segmentation Success Rate

6. Customer Engagement & Retention Metrics

  1. Customer Satisfaction Score (CSAT)
  2. Net Promoter Score (NPS)
  3. Customer Engagement Score (e.g., based on interactions with emails, ads, and products)
  4. Customer Support Satisfaction (Ticket Resolution Rate, Response Time, etc.)
  5. Social Media Engagements (Mentions, Tags, Direct Messages)

These 100 key metrics span a variety of channels and actions across the marketing funnel, enabling you to analyze each stage of your marketing campaign. From traffic generation to customer acquisition, conversion, and engagement, these metrics will help you assess your campaign’s success and identify areas for optimization.

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