Here are 100 key metrics for analyzing the success of marketing campaigns. These metrics cover various aspects of marketing, including website performance, social media, paid ads, customer engagement, and overall business outcomes.

1. Website Traffic Metrics

1. Total Website Visits
2. Unique Website Visitors
3. New vs Returning Visitors
4. Traffic Sources Breakdown
   • Organic Search
   • Paid Search
   • Referral Traffic
   • Social Media Traffic
   • Direct Traffic
5. Bounce Rate
6. Pages per Session
7. Average Session Duration
8. Top Landing Pages
9. Top Exit Pages
10. Top Referring Websites
11. Geographic Traffic Distribution
12. Device Breakdown (Mobile/Desktop/Tablet)
13. Browser Breakdown
14. Page Load Time
15. Search Engine Rankings for Target Keywords
16. Search Engine Impressions
17. Click-Through Rate (CTR) from Organic Search
18. Top Exit Points
19. Increased Page Views for Key Landing Pages
20. Time to First Interaction (New Visitor)

2. Conversion Metrics

21. Total Conversions (e.g., Sign-ups, Purchases)
22. Conversion Rate
23. Cost per Conversion (CPC or CPA)
24. Lead Conversion Rate
25. Lead-to-Customer Conversion Rate
26. Average Order Value (AOV)
27. Cost per Lead (CPL)
28. Total Revenue Generated
29. Return on Investment (ROI)
30. Revenue per Visit (RPV)
31. Cost per Acquisition (CPA)
32. Customer Lifetime Value (CLV)
33. Churn Rate
34. Retention Rate
35. Repeat Purchase Rate
36. Cart Abandonment Rate
37. Average Time to Conversion
38. Number of Form Submissions
39. Discount Code Usage
40. Product Page Views

3. Paid Media Metrics

41. Return on Ad Spend (ROAS)
42. Click-Through Rate (CTR) for Ads
43. Cost Per Click (CPC)
44. Cost Per Thousand Impressions (CPM)
45. Cost per Acquisition (CPA) for Ads
46. Impressions
47. Ad Frequency (How often an ad is shown to the same person)
48. Ad Engagement Rate (Likes, Comments, Shares)
49. Ad Conversion Rate
50. Ad Reach
51. Lead Generation via Paid Ads
52. Ad Spend by Platform
53. Quality Score (for Google Ads)
54. Social Media Paid Ad Engagement
55. Video Ad Completion Rate
56. Campaign Budget Utilization
57. Ad Click-Through Conversion Rate
58. Audience Segmentation Performance

4. Social Media Metrics

59. Social Media Engagement Rate (Likes, Comments, Shares, Clicks)
60. Social Media Impressions
61. Social Media Reach
62. Follower Growth Rate
63. Shares of Campaign Content
64. Mentions of Brand on Social Media
65. Hashtag Performance
66. Video Views and Watch Time
67. Social Media Clicks to Website
68. Customer Sentiment on Social Media (Positive, Negative, Neutral)
69. Social Media Campaign ROI
70. Referral Traffic from Social Media
71. Social Media Conversion Rate
72. Customer Feedback on Social Media Posts
73. Influencer Campaign Engagement
74. Total Video Views
75. Engagement per Post (e.g., Likes per post)
76. Click-Through Rate (CTR) from Social Posts
77. Time Spent on Social Media Content
78. Platform-Specific Performance (e.g., Instagram vs Facebook)
79. Referral Leads from Social Media
80. Audience Demographics Engagement

5. Email Marketing Metrics

81. Open Rate
82. Click-Through Rate (CTR)
83. Bounce Rate (for email)
84. Unsubscribe Rate
85. Spam Complaint Rate
86. Conversion Rate from Email Campaigns
87. Forward Rate (How often the email is forwarded)
88. Total Revenue from Email Campaigns
89. Email List Growth Rate
90. Engagement with CTAs in Email
91. Heatmap Performance (Which parts of email get clicked most)
92. Average Time to Open Email
93. Number of Unsubscribed Contacts
94. Reply Rate to Email Campaigns
95. Email Segmentation Success Rate

6. Customer Engagement & Retention Metrics

96. Customer Satisfaction Score (CSAT)
97. Net Promoter Score (NPS)
98. Customer Engagement Score (e.g., based on interactions with emails, ads, and products)
99. Customer Support Satisfaction (Ticket Resolution Rate, Response Time, etc.)
100. Social Media Engagements (Mentions, Tags, Direct Messages)

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These 100 key metrics span a variety of channels and actions across the marketing funnel, enabling you to analyze each stage of your marketing campaign. From traffic generation to customer acquisition, conversion, and engagement, these metrics will help you assess your campaign’s success and identify areas for optimization.