SayPro “Generate 100 survey and feedback question ideas for SayPro to evaluate marketing effectiveness.”

100 Survey and Feedback Questions to Evaluate Marketing Effectiveness – SayPro M&E

🟢 General Awareness

1. How did you first hear about SayPro?
2. Before today, were you aware of SayPro and its mission?
3. Which SayPro services or programs are you most familiar with?
4. Have you seen or heard any SayPro campaigns in the last 3 months?
5. On a scale of 1–10, how would you rate your awareness of SayPro’s work?

🔵 Message Clarity & Recall

6. What message do you remember from the last SayPro campaign you saw?
7. Was the campaign message clear and understandable?
8. Did the message seem relevant to you or your community?
9. How would you describe the tone of the campaign (e.g. inspiring, urgent, confusing)?
10. Were any parts of the message difficult to understand?

🟡 Channel Effectiveness

11. Where did you see or hear SayPro’s marketing (e.g. radio, social media, posters)?
12. Which channel was most effective in delivering SayPro’s message to you?
13. Did you find SayPro’s website easy to use?
14. How frequently do you see SayPro content on social media?
15. Which platform do you prefer to receive updates from SayPro (WhatsApp, Facebook, email, etc.)?

🟣 Engagement & Participation

16. Have you ever attended a SayPro event or workshop?
17. What motivated you to participate in a SayPro activity?
18. After seeing a SayPro message, did you take any action (e.g. signed up, shared it)?
19. How likely are you to recommend SayPro events to others?
20. Have you interacted with SayPro on social media?

🟤 Audience Relevance & Targeting

21. Did you feel this campaign was designed for people like you?
22. How well does SayPro understand your community’s needs?
23. Which age group do you think the campaign was targeting?
24. Did the campaign consider your language or cultural background?
25. Was the content presented in a way you could relate to?

🔶 Visual & Creative Appeal

26. How would you rate the visuals used in the campaign?
27. Were the images and videos culturally appropriate?
28. Did the creative material (colors, slogans, layout) appeal to you?
29. Was the branding (logo, name, etc.) consistent throughout the campaign?
30. What could have made the design more engaging?

🟥 Effectiveness & Outcomes

31. Did SayPro’s campaign help you understand a new issue or solution?
32. Have you changed any behaviors because of SayPro’s outreach?
33. Did you take action (e.g. donated, enrolled, volunteered) after the campaign?
34. What impact did the campaign have on your understanding of SayPro?
35. Do you feel more informed after seeing SayPro’s materials?

🟧 Satisfaction with Content

36. Overall, how satisfied are you with SayPro’s communication?
37. How often do you look forward to SayPro updates?
38. What type of SayPro content do you find most useful?
39. How frequently should SayPro communicate with you?
40. Have you unsubscribed or ignored any SayPro messaging?

🔺 Campaign-Specific Evaluation

41. What did you think of the recent “____” campaign?
42. Was the campaign timing appropriate?
43. How would you rate the campaign on a scale of 1–10?
44. Did the campaign influence your attitude toward the issue presented?
45. What could have improved this campaign’s effectiveness?

🟫 Content Accessibility & Inclusion

46. Was the language used in the campaign accessible to you?
47. Did you need translation to understand any SayPro content?
48. Were persons with disabilities considered in SayPro’s materials?
49. Was content available in formats suitable for people without smartphones?
50. Did SayPro provide alternate formats (braille, audio, etc.)?

⚪ Donor & Partner-Specific Questions

51. How effectively does SayPro communicate its impact to you?
52. Are you satisfied with the frequency of SayPro impact reports?
53. How transparent is SayPro in showing use of donations?
54. What type of marketing or messaging do you prefer to receive?
55. Would you recommend SayPro to other donors or partners?

⚫ Volunteer & Community Mobilizer Feedback

56. Do you feel equipped to promote SayPro’s messages in your area?
57. Did SayPro provide adequate training on campaign goals?
58. Were campaign materials easy to distribute and explain?
59. What challenges did you face when helping share SayPro messages?
60. How can SayPro support you better as a community ambassador?

🌍 Cultural and Regional Fit

61. Was SayPro’s marketing respectful of local customs or values?
62. Were community leaders involved in message development?
63. Did the campaign align with local needs or beliefs?
64. How inclusive did SayPro’s materials feel to you?
65. What could SayPro improve to reflect your cultural context?

📊 Metrics and Monitoring Insight

66. How frequently do you engage with SayPro content?
67. Which campaigns have stayed in your memory the longest?
68. How many times did you interact with SayPro in the last month?
69. Which SayPro content types do you engage with most (video, stories, reports)?
70. Do you know someone who has taken action because of SayPro’s marketing?

💬 Qualitative Feedback

71. In your own words, what does SayPro stand for?
72. What do you appreciate most about SayPro’s communication?
73. What one thing should SayPro stop doing in its outreach?
74. Share an example where SayPro’s messaging made a difference.
75. What do you wish SayPro would explain better?

🧠 Knowledge Retention

76. What are the key messages you remember from SayPro’s campaigns?
77. After a SayPro webinar or post, what information did you retain?
78. Could you explain SayPro’s mission to a friend?
79. What’s one thing you learned from SayPro this year?
80. Have you applied any knowledge gained from SayPro materials?

🧩 Programmatic Feedback (Marketing-Linked)

81. Did you learn about SayPro’s training or events through marketing?
82. Was the sign-up or registration process easy to follow?
83. Did you feel prepared for the event/training after seeing SayPro’s promotions?
84. Would you attend future SayPro events based on their marketing?
85. How likely are you to share SayPro opportunities with others?

🛠 Technical Accessibility

86. Were campaign videos or links working properly for you?
87. Did you encounter any barriers accessing SayPro content (e.g. data cost, broken links)?
88. Did content load quickly and clearly on your device?
89. Was the SayPro website or platform mobile-friendly?
90. Were forms and surveys user-friendly?

📣 Open-Ended Questions

91. What would you improve about SayPro’s marketing strategy?
92. What’s the most effective way SayPro has reached you?
93. How can SayPro better serve your information needs?
94. What would make SayPro’s campaigns more trustworthy?
95. What do you think SayPro should campaign about next?

✅ Satisfaction & Recommendation

96. How satisfied are you overall with SayPro’s communications?
97. Would you recommend SayPro to a friend or colleague?
98. Do you trust information shared by SayPro?
99. How responsive is SayPro to your messages or inquiries?
100. Is SayPro’s communication helping create change in your community?