Adding a regular price to a product in WordPress is essential for e-commerce sites using WooCommerce. The regular price displays the standard cost of a product and helps customers understand its value. Follow these simple steps to add or update the regular price of a product:

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1. Log in to Your WordPress Dashboard

• Access your WordPress admin login page.
• Enter your admin username and password to log in.

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2. Navigate to Products

• From the WordPress dashboard menu, locate and click on Products.
• Select All Products to view the existing products or Add New to create a new product.

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3. Open the Product Editor

• For an existing product, click Edit under the product name.
• To create a new product, click Add New at the top of the page.

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4. Locate the Product Data Section

• In the product editor, scroll down to the Product Data section.
• Ensure the Simple Product option is selected (if applicable) in the dropdown menu.

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5. Add the Regular Price

• Under the General tab in the Product Data section, find the Regular Price field.
• Enter the standard price of the product (e.g., 50, 199.99).
• Ensure you use the correct currency format based on your WooCommerce settings.

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6. Set a Sale Price (Optional)

• If you wish to offer a discount, enter the discounted price in the Sale Price field.
• Optionally, click Schedule to set start and end dates for the sale.

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7. Save or Publish the Product

• If you’re adding a new product, click Publish to make it live.
• For updates to an existing product, click Update to save the changes.

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8. Verify the Price on the Front End

• Visit your website’s shop or product page.
• Ensure the regular price is displayed correctly.

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Best Practices for Setting Regular Prices

1. Be Consistent: Ensure all prices align with your pricing strategy and currency settings.
2. Check Taxes: Confirm whether prices include or exclude taxes, based on your WooCommerce settings.
3. Use Competitive Pricing: Research similar products to ensure your prices are competitive.
4. Audit Regularly: Periodically review product prices to keep them up-to-date.
5. Highlight Discounts: When adding sale prices, make the regular price visible to emphasize the discount.

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By following these steps, you can efficiently manage regular product pricing on your WordPress site, ensuring a smooth shopping experience for your customers.