SayPro Human Capital Chief Marketing Royal Management Procedure SayPro573

Document Code: SayProP573
Approved By: Neftaly Malatjie, Chief Executive Officer
Last Reviewed: 22 June 2025
Next Review Date: 22 December 2025

Policy Owner: SayPro Chief Marketing Officer, SayProCMR

1. Purpose
   The purpose of this procedure is to establish clear responsibilities, protocols, and governance standards for the management, activities, and leadership expectations of the SayPro Chief Marketing Royal. This role plays a strategic function in promoting the SayPro brand, managing public relations, directing marketing campaigns, and overseeing creative assets across platforms.
2. Scope
   This procedure applies to:

• The SayPro Chief Marketing Royal and Deputy Chief Marketing Royal
• All SayPro Royal Directors and Officers engaged in marketing and communications
• External consultants, freelancers, and contractors supporting SayPro’s marketing functions
• All SayPro Royal structures, including SayPro Royal Committee and Board

3. Objectives

• Ensure marketing alignment with SayPro’s vision, mission, and strategic goals
• Define the authority, duties, and reporting structures of the Chief Marketing Royal
• Establish a protocol for content approval, brand usage, and campaign deployment
• Foster collaboration between Human Capital and marketing for integrated communication
• Protect and enhance the integrity of the SayPro brand across all platforms

4. Roles and Responsibilities

4.1 Chief Marketing Royal

• Lead the SayPro Marketing Royal Division and develop high-level marketing strategies
• Direct branding, digital content creation, and corporate communication initiatives
• Approve all SayPro logo usage, brand guidelines, and design assets
• Coordinate with the CEO, CHCO, and Royal Directors on campaign planning and execution
• Represent SayPro in national and international marketing forums, media engagements, and stakeholder events
• Supervise the Deputy Chief Marketing Royal, Royal Marketing Officers, and relevant working groups

4.2 Deputy Chief Marketing Royal

• Support the Chief Marketing Royal in executing key strategies
• Lead assigned campaigns and ensure compliance with SayPro policies
• Maintain documentation and assist with reporting, budgeting, and logistics

4.3 Royal Directors & Officers (Marketing and Communications)

• Execute approved campaigns and content under guidance of the Chief Marketing Royal
• Submit proposed content, artwork, and messaging for formal review and approval
• Monitor audience engagement, analytics, and provide feedback reports

4.4 External Marketing Consultants

• Work under contract and provide services in accordance with SayPro branding guidelines
• Submit work through the Royal Marketing Officer for internal vetting and authorization

5. Process Overview

Step 1: Strategy Development

• The Chief Marketing Royal drafts an annual Marketing Strategy and submits to the CEO and CHCO for endorsement
• Strategy must include: campaign objectives, timelines, KPIs, key audiences, and platforms

Step 2: Campaign Planning & Approval

• Project teams develop campaign proposals using the SayPro Campaign Proposal Form (SayProF573-01)
• All proposals must be submitted to the Chief Marketing Royal for review and approval
• Logo usage, branding, and messaging must be approved per SayPro Branding Policy SayProP362

Step 3: Execution & Oversight

• Approved campaigns are assigned to Royal Officers or teams
• Periodic reviews ensure adherence to timelines, budgets, and quality standards
• The Chief Marketing Royal provides executive updates to the CEO

Step 4: Reporting & Documentation

• Post-campaign reviews are conducted using the Campaign Review Report Template (SayProF573-02)
• All assets and approvals are archived using the SayPro Marketing Documentation Tracker (SayProF573-03)

6. Branding and Communication Guidelines

• SayPro branding must be consistently applied across all platforms and files
• Unauthorized or outdated versions of SayPro logo or materials must not be used
• Social media posts, press releases, and official statements require formal clearance from the Chief Marketing Royal

7. Collaboration and Integration

• Chief Marketing Royal works closely with:
  • Chief Human Capital Officer – for internal branding and HC campaigns
  • Chief Operations Officer – for logistics and stakeholder engagement
  • Chief Technology Officer – for website and digital asset integration

8. Forms and Templates

• SayPro Marketing Campaign Proposal Form (SayProF573-01)
• SayPro Campaign Review Report Template (SayProF573-02)
• SayPro Marketing Documentation Tracker (SayProF573-03)
• SayPro Brand Usage Approval Form (SayProF573-04)
• SayPro Content Publishing Checklist (SayProF573-05)

9. Monitoring and Evaluation

• Bi-monthly marketing reviews led by the Chief Marketing Royal
• Annual marketing performance evaluation tied to key metrics (engagement, reach, conversion)
• Reports submitted to CEO, Royal Board Committee, and Chief Human Capital Officer

10. Compliance and Disciplinary Considerations

• Any misuse of SayPro brand or failure to adhere to approval procedures may result in corrective measures
• Repeated violations may lead to revocation of content rights, project reassignment, or disciplinary hearings

11. FAQs

Q1: Can anyone in SayPro publish content on behalf of the organization?
A: No. All content must be authorized by the Chief Marketing Royal or their designated officer.

Q2: Who approves use of the SayPro logo in a community campaign?
A: The Chief Marketing Royal or Deputy Chief Marketing Royal must issue written approval using SayProF573-04.

Q3: Can Royal Directors request marketing support?
A: Yes. Submit a formal campaign support request using SayProF573-01.

Q4: How are consultants managed in marketing?
A: Consultants must sign SayPro’s NDA and Brand Compliance Agreement, and operate under the Chief Marketing Royal’s supervision.

Approved By:
Neftaly Malatjie
Chief Executive Officer
SayPro