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SayPro Identify key marketing performance indicators relevant to SayPro’s audience engagement.
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
1. Digital Engagement KPIs
| KPI | Description | Purpose |
|---|---|---|
| Website Visitors (New vs. Returning) | Tracks total visits and the ratio of new vs. returning users. | Gauges audience reach and repeat interest. |
| Page Views per Session | Average number of pages viewed during a visit. | Indicates depth of engagement with content. |
| Average Session Duration | Time spent per visit on the site. | Reflects how engaging and useful content is. |
| Bounce Rate | % of visitors who leave after viewing one page. | Helps identify content or design issues. |
| Click-Through Rate (CTR) | % of users who click on a link, ad, or call-to-action (CTA). | Measures campaign appeal and effectiveness. |
2. Social Media Engagement KPIs
| KPI | Description | Purpose |
|---|---|---|
| Engagement Rate | Likes, shares, comments ÷ impressions or followers. | Indicates how actively the audience interacts. |
| Follower Growth Rate | Monthly % growth in followers. | Measures organic audience expansion. |
| Share of Voice | % of online conversation about SayPro vs. competitors. | Assesses brand visibility and influence. |
| Mentions & Tags | Number of times SayPro is tagged or mentioned. | Shows community involvement and relevance. |
3. Email & Messaging Engagement KPIs
| KPI | Description | Purpose |
|---|---|---|
| Open Rate | % of recipients who open an email. | Evaluates subject line relevance and timing. |
| Click-to-Open Rate (CTOR) | % of email openers who clicked on a link. | Indicates content relevance inside the email. |
| Unsubscribe Rate | % of recipients who opt out. | Flags dissatisfaction or message fatigue. |
4. Program Engagement KPIs
| KPI | Description | Purpose |
|---|---|---|
| Event Attendance (Online/Offline) | Number of attendees vs. those invited/registered. | Reflects reach and interest in programs. |
| Lead-to-Participation Rate | Leads converted into program sign-ups or actions. | Tracks effectiveness of outreach in mobilizing people. |
| User Feedback Score | Post-event or post-interaction ratings or surveys. | Assesses satisfaction and perceived value. |
5. Conversion & Retention KPIs
| KPI | Description | Purpose |
|---|---|---|
| Conversion Rate | % of users who take a desired action (e.g., sign up, donate, register). | Key indicator of marketing success. |
| Audience Retention Rate | % of users who return or re-engage over time. | Shows loyalty and ongoing interest. |
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