Here are several SayPro Impact Evaluation Templates that can be used to capture and assess the performance of marketing campaigns, summarize results, and generate actionable recommendations. These templates are designed for various stages of campaign evaluation, from tracking key metrics to providing strategic recommendations for future campaigns.

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1. SayPro Campaign Performance Summary Template

Campaign Name:

[Insert campaign name]

Campaign Period:

[Insert campaign start and end dates]

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1.1 Campaign Overview:

• Campaign Objectives:
  [Brief description of the goals and objectives of the campaign.]
• Target Audience:
  [Who was the campaign aimed at? Demographics, psychographics, etc.]
• Key Strategies & Tactics:
  [Overview of the strategies and tactics implemented during the campaign. E.g., social media ads, email marketing, paid search.]
• Total Campaign Spend:
  $[Insert total marketing budget spent]

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1.2 Key Performance Indicators (KPIs):

Metric	Target	Actual	Variance
Total Revenue Generated	$[Target]	$[Actual]	[Variance %]
Customer Acquisition Cost (CAC)	$[Target]	$[Actual]	[Variance %]
Return on Investment (ROI)	[Target %]	[Actual %]	[Variance %]
Conversion Rate	[Target %]	[Actual %]	[Variance %]
Sales Revenue per Marketing Dollar (SRMD)	[Target]	[Actual]	[Variance %]
Lead to Customer Ratio (LCR)	[Target %]	[Actual %]	[Variance %]

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1.3 Campaign Results Summary:

• Positive Outcomes:
  • [List key positive outcomes, e.g., high customer engagement, strong ROI, successful lead generation.]
• Challenges Faced:
  • [List challenges encountered, e.g., long shipping times, higher-than-expected CAC, low conversion rates on certain channels.]

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1.4 Conclusion:

• Overall Campaign Effectiveness:
  [Brief summary of how well the campaign met its objectives based on KPIs.]

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2. SayPro Campaign Impact Report Template

Campaign Name:

[Insert campaign name]

Campaign Period:

[Insert campaign start and end dates]

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2.1 Executive Summary:

• Objective of Campaign:
  [What was the main goal of the campaign?]
• Key Findings:
  [What were the main takeaways from the campaign’s performance?]

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2.2 Performance by Channel:

Marketing Channel	Spend	Revenue Generated	Conversion Rate	CAC	ROI
Social Media Ads	$[Spend]	$[Revenue]	[Conversion Rate]	$[CAC]	[ROI %]
Paid Search	$[Spend]	$[Revenue]	[Conversion Rate]	$[CAC]	[ROI %]
Email Marketing	$[Spend]	$[Revenue]	[Conversion Rate]	$[CAC]	[ROI %]
Organic Search	$[Spend]	$[Revenue]	[Conversion Rate]	$[CAC]	[ROI %]

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2.3 Customer Feedback Summary:

• Customer Sentiment:
  [Overview of how customers felt about the campaign. Use qualitative feedback from surveys, reviews, or support tickets.]
• Key Customer Insights:
  [Summarize positive and negative feedback, such as issues with shipping times or appreciation for the quality of the product.]

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2.4 Sales Team Feedback:

• Lead Generation Quality:
  [Did the sales team feel that the leads were high-quality or not?]
• Challenges in Converting Leads:
  [List any conversion challenges noted by the sales team, e.g., hesitation over price, unclear product value.]

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2.5 Impact on Sales Metrics:

• Units Sold:
  [Number of units sold during the campaign period.]
• Average Order Value (AOV):
  $[Insert value]
• Sales by Product Category:

Product Category	Revenue Generated	Units Sold
Category A (Core)	$[Revenue]	[Units Sold]
Category B (Secondary)	$[Revenue]	[Units Sold]
Category C (Tertiary)	$[Revenue]	[Units Sold]

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2.6 Recommendations for Future Campaigns:

• Campaign Strategy Adjustments:
  [What aspects of the campaign should be improved, e.g., optimize paid search ads, shift more budget to social media, etc.]
• Customer Experience Improvements:
  [Suggestions to improve customer experience, e.g., faster shipping, easier checkout process.]
• New Opportunities:
  [Suggestions for exploring new marketing channels or testing new product categories.]

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3. SayPro Campaign Evaluation & Recommendations Template

Campaign Name:

[Insert campaign name]

Evaluation Period:

[Insert dates of the evaluation period]

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3.1 Executive Summary:

• Campaign Overview:
  [Short description of the campaign’s goals, strategies, and target audience.]
• Performance Overview:
  [Summarize the key successes and challenges of the campaign.]

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3.2 Performance Against Goals:

Objective	Target	Actual	Variance
Increase Revenue by X%	[Target %]	[Actual %]	[Variance]
Lower Customer Acquisition Cost (CAC)	[$Target]	[$Actual]	[$Variance]
Increase Lead Conversion by X%	[Target %]	[Actual %]	[Variance]

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3.3 Key Campaign Insights:

• What Worked Well:
  • [List what strategies or tactics delivered strong results, such as high-performing ads or email segments.]
• Areas for Improvement:
  • [Highlight areas where the campaign didn’t meet expectations, such as underperformance in a particular channel or product category.]

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3.4 Impact Analysis:

• Customer Engagement:
  [Summarize how the campaign affected customer engagement, including interactions with ads, emails, and product pages.]
• Sales Performance:
  [Detail the overall sales results, including trends over time and how the campaign influenced total sales and AOV.]

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3.5 Strategic Recommendations for Future Campaigns:

• Channel Optimization:
  [Should we increase or decrease spend on specific channels based on performance?]
• Budget Allocation:
  [Suggestions on how to better allocate the marketing budget to maximize return on investment.]
• Creative and Messaging Adjustments:
  [If any aspects of creative or messaging could be improved based on feedback or performance, make recommendations.]

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4. SayPro Campaign Impact & ROI Template

Campaign Name:

[Insert campaign name]

Campaign Duration:

[Insert start and end dates]

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4.1 Campaign ROI Calculation:

• Total Revenue Generated:
  $[Insert value]
• Total Marketing Spend:
  $[Insert value]
• ROI Calculation: ROI=Revenue Generated−Marketing SpendMarketing Spend×100\text{ROI} = \frac{\text{Revenue Generated} – \text{Marketing Spend}}{\text{Marketing Spend}} \times 100 Calculated ROI: [Insert calculated ROI]

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4.2 Key Performance Metrics:

Metric	Target	Actual	Performance
Customer Acquisition Cost (CAC)	$[Target]	$[Actual]	[Above/Below Target]
Conversion Rate	[Target %]	[Actual %]	[Above/Below Target]
Sales Revenue per Marketing Dollar (SRMD)	[Target]	[Actual]	[Above/Below Target]

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4.3 Key Findings & Insights:

• [Summarize the high-level insights on campaign effectiveness, based on ROI and other KPIs.]

4.4 Recommendations for Future Campaigns:

• [Provide actionable recommendations for future campaigns based on the evaluation of current results.]

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Conclusion

These SayPro Impact Evaluation Templates will help capture detailed insights on campaign performance, allowing for the identification of strengths, challenges, and areas for improvement. By following these templates, SayPro can systematically assess the impact of each campaign, summarize key results, and provide valuable recommendations for future marketing strategies.