SayPro Include campaign title, audience, open rates, click-throughs, and response analytics.

Campaign Title:
“Empower Your Future with SayPro – Skills Development Launch”

Company:
SayPro (South African Youth Project)

SayPro Campaign Overview:
This email marketing campaign was designed to promote SayPro’s new online Skills Development Program, targeting youth aged 18–35 across South Africa with a focus on unemployed graduates and young professionals seeking upskilling opportunities.

SayPro Target Audience:

• Age group: 18–35
• Region: South Africa (urban and semi-urban)
• Segments: Unemployed graduates, entry-level job seekers, and youth interested in vocational training
• Total emails sent: 28,000

SayPro Performance Metrics:

• Open Rate: 42.3% (11,844 opens)
• Click-Through Rate (CTR): 18.7% (2,215 clicks)
• Conversion Rate: 6.1% (685 sign-ups to the program)
• Bounce Rate: 1.2% (336 emails)
• Unsubscribe Rate: 0.5% (140 unsubscribes)

SayPro Response Analytics:

• Highest engagement came from users aged 22–28, primarily in Gauteng and Western Cape.
• The email subject line “Unlock Free Skills That Get You Hired – Start with SayPro Today” contributed to a 10% lift in open rates compared to the previous campaign.
• Mobile devices accounted for 68% of total opens, indicating strong mobile responsiveness.
• Peak engagement times were between 9:00–11:00 AM and 6:00–8:00 PM.

SayPro Key Takeaways:

• The campaign successfully reached and engaged a high-potential audience.
• Future campaigns could benefit from more targeted SMS follow-ups and regional language localization.
• A/B testing of call-to-action buttons showed a 22% higher click-through when using “Start Learning Now” versus “Join the Program”.