SayPro Influencer Research and Selection

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Task: Influencer Research and Selection

Objective:
To build a curated list of potential influencers who are best suited to represent SayPro, based on shared values, audience alignment, content quality, and potential for positive impact on brand goals.

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Steps to Complete This Task:

1. Define SayPro’s Ideal Influencer Profile

• Demographics: Influencers with audiences in SayPro’s target age range, geographic focus (e.g., South Africa, Pan-African region, global), and relevant sectors (education, youth development, business, digital skills).
• Values Alignment: Individuals who promote empowerment, education, social impact, entrepreneurship, and digital innovation.
• Content Style: Engaging, authentic, educational or inspirational content that matches SayPro’s tone and image.

2. Utilize Research Tools and Platforms

• Use influencer discovery tools such as:
  • Heepsy
  • Upfluence
  • NinjaOutreach
  • Instagram, TikTok, LinkedIn advanced searches
• Search hashtags relevant to SayPro’s mission (e.g., #YouthEmpowerment, #DigitalSkills, #EntrepreneurshipAfrica, #EdTech).

3. Create an Evaluation Criteria Checklist

Evaluate potential influencers using a scoring system based on:

Criteria	Weight
Audience relevance	30%
Engagement rate (comments, shares)	20%
Content quality and consistency	15%
Follower authenticity	15%
Brand alignment (tone, values)	20%

4. Compile a Shortlist

• Identify at least 20 high-potential influencers.
• Create a spreadsheet/database with:
  • Influencer name
  • Platform(s)
  • Follower count
  • Engagement rate
  • Sample post links
  • Contact details
  • Alignment score

5. Review and Vet for Authenticity

• Check for:
  • Fake followers or bots
  • Controversial or off-brand content
  • Frequency and style of sponsored posts
  • Comments that reflect audience sentiment

6. Internal Review

• Present the top 10–15 candidates to SayPro’s marketing and communication team for feedback and approval.
• Make recommendations based on fit with current campaign goals.

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Deliverables:

• Influencer Research Report (PDF or Excel)
• Evaluation Matrix with scoring
• Approved Influencer Shortlist

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Timeline:

• Week 1–2: Research and initial list creation
• Week 3: Evaluation and vetting
• Week 4: Final shortlist and internal approval

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Would you like me to help you create the evaluation matrix template or a research tracking spreadsheet?