SayPro Infographic Brief Template

SayPro Templates to Use

Template Title: Infographic Brief Template
Initiative: SayPro Monthly Infographics
Source Document: SayPro Monthly January SCMR-13
Managed By: SayPro Brand Material Office
Oversight: SayPro Marketing Royalty SCMR

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Purpose of the Template

The Infographic Brief Template is a standardized planning and creative direction tool used by the SayPro Brand Material Office. It ensures consistency, clarity, and brand alignment across all infographic projects by outlining the content, key data points, visual style, goals, and strategic objectives for each monthly design.

This template acts as the foundation for collaboration between content creators, designers, marketing teams, and distribution channels.

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Structure of the Infographic Brief Template

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1. Project Overview

• Infographic Title:
  (E.g., “SayPro Youth Impact Report – January 2025”)
• Date of Creation:
  (DD/MM/YYYY)
• Assigned Team Members:
  (Designer, Content Strategist, Reviewer, Project Lead)
• Version Control ID:
  (For tracking updates and approvals, e.g., INF-JAN2025-V1)

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2. Objective & Purpose

• Primary Goal:
  (E.g., Educate stakeholders on youth program success rates)
• Target Audience:
  (E.g., SayPro Partners, Donors, Government Agencies, Youth Participants)
• Call to Action (CTA):
  (What should the viewer do after viewing? E.g., Visit website, register, share, download report)

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3. Key Messages & Narrative

• Headline Message:
  (The central insight or story being told visually)
• Supporting Points:
  • (E.g., 80% increase in youth enrollment)
  • (E.g., 12,000+ beneficiaries across 5 regions)
  • (E.g., Partnerships with 15 local schools)
• Tone and Style:
  (Professional, Friendly, Data-Centric, Inspirational)

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4. Content & Data Sources

• Data Tables / Stats to Include:
  (Attach or link to source documents)
• Source Validity:
  (Date last verified, source origin, responsible department)
• Content Contributors:
  (E.g., Monitoring & Evaluation Team, Research Department)

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5. Design Preferences

• Color Palette:
  (Standard SayPro brand colors, or a theme-specific variation)
• Typography Preferences:
  (Headers, body text, data labels as per brand guidelines)
• Layout Direction:
  (Vertical scroll, horizontal timeline, radial chart, etc.)
• Visual Elements:
  • Icons
  • Charts (pie, bar, line)
  • Illustrations or photography
  • Call-out boxes or quotes

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6. Brand & Compliance Guidelines

• SayPro Logo Usage:
  (Size, placement, do’s and don’ts)
• Brand Font and Color Compliance:
  (Link to SayPro Brand Book)
• Legal Disclaimers or Credits:
  (As required)

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7. Distribution Strategy Reference

• Primary Channels:
  (Website, Social Media, Email, Print)
• Content Adaptation Needs:
  (e.g., “Create square version for Instagram”)
• Internal Use Cases:
  (For presentations, reports, internal training)

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8. Approval & Sign-Off

• Design Draft Due Date:
  (Timeline for first draft submission)
• Review Cycle Schedule:
  (Internal feedback rounds and deadlines)
• Final Approval By:
  (SayPro Brand Material Office Manager / Marketing Lead)
• Sign-Off Date:
  (When design is cleared for publication)

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9. Notes & Additional Instructions

• (Any specific messaging sensitivities, cultural considerations, regional context, or external partner logos to include)

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Template Format & Accessibility

• Available Formats:
  • Microsoft Word
  • Google Docs
  • Editable PDF
  • Notion / Trello card format (for digital workflow integration)
• Stored In:
  SayPro Infographics Shared Drive → Templates Folder → “Infographic Brief Template – Standard”

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Usage Policy

• Must be completed for every monthly infographic before design begins.
• Maintains creative consistency, strategic focus, and accountability throughout the development cycle.
• Serves as the reference document for team meetings, briefings, and performance reviews.

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Would you like this formatted into a downloadable editable template (Google Doc or Word)? I can also generate a fillable PDF version if needed.