SayPro Infographic Design Template

SayPro Infographic Design Template

Document Title: SayPro Infographic Design Template
Source: SayPro Monthly January SCMR-13
Department: SayPro Brand Material Office
Division: SayPro Marketing Royalty (SCMR)
Purpose: To guide the development of impactful, brand-aligned infographics that convey complex information with clarity and visual appeal.

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1. Purpose and Objectives

Infographics play a key role in SayPro’s communication strategy. They simplify complex data, enhance engagement, and build strong visual connections with audiences. This template serves as a foundational guide for SayPro staff, designers, and collaborators in producing consistent and brand-aligned infographics for internal and public-facing materials.

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2. Branding Guidelines

a. Logo Usage

• Primary Logo: Always include the official SayPro logo in the top-left or bottom-right corner.
• Size & Spacing: Logo must be clear and not smaller than 2 cm in width. Maintain a minimum clear space around the logo equal to the height of the “S” in SayPro.
• Monochrome Option: Use white or black versions on colored backgrounds only when necessary.

b. Typography

• Heading Font: Montserrat Bold (All caps)
• Subheading Font: Montserrat Medium
• Body Font: Open Sans Regular
• Maintain proper hierarchy:
  • H1 – Title (28–36 pt)
  • H2 – Subsection headings (20–24 pt)
  • Body text – 12–14 pt

c. Voice & Tone

• Use a professional yet friendly tone.
• Avoid jargon unless necessary for the target audience.
• Focus on clarity, actionability, and empowerment.

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3. Layout Guidelines

a. Orientation

• Default: Portrait (A4 or A3)
• Optional: Landscape for dashboard-style visualizations.

b. Structure

A standard SayPro infographic should include:

1. Header: Title and subtitle
2. Introduction: A short overview or summary (2–3 sentences)
3. Main Body: Visual breakdown using:
   • Charts (bar, pie, line)
   • Icons
   • Callout boxes
   • Numbered data points
4. Conclusion: Summary or call-to-action (CTA)
5. Footer: Sources, date, and SayPro logo

c. Grid System

• Use a 12-column grid for flexible layout and consistent spacing.
• Maintain at least 20px padding between elements.
• Use alignment and hierarchy to guide the reader’s eye.

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4. Color Scheme

SayPro Primary Palette

• SayPro Blue: #0056A4
• SayPro Gold: #F8B400
• SayPro White: #FFFFFF
• SayPro Gray: #D9D9D9

Accent Colors (Use Sparingly)

• Teal: #009688
• Coral: #FF6F61
• Navy: #003C6E

Note: Use a maximum of 3–4 colors per infographic to maintain clarity and visual coherence.

Contrast & Accessibility

• Ensure at least 4.5:1 contrast ratio for text over backgrounds.
• Use color-blind friendly schemes when presenting data (e.g., color + pattern overlays).

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5. Iconography & Imagery

• Use SayPro’s custom icon set when possible.
• All icons must be flat design, 2D, and monochromatic unless otherwise stated.
• Avoid stock photos unless brand-approved.
• Use illustrations that align with SayPro’s people-first, innovation-driven identity.

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6. Data Visualization Standards

• Bar Charts: For comparisons
• Pie Charts: For percentages (max 5 slices)
• Line Charts: For trends over time
• Infographic Numbers: Use large, bold figures with context

Always label axes, sources, and include legends if more than one data set is presented.

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7. File Formats & Deliverables

• Editable File: Adobe Illustrator (.ai) or Figma (.fig)
• Final Output: PDF (print and web), PNG (web), JPG (social media)
• Resolution: 300 DPI for print, 150 DPI for digital

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8. Review & Approval Process

• Submit all designs to the SayPro Brand Material Office for review.
• Allow 3–5 working days for feedback.
• All final infographics must be archived in the SayPro Marketing Royalty (SCMR) Asset Repository.

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9. Use Cases

• Monthly Reports
• Project Highlights
• Data Dashboards
• Event Summaries
• Training & Awareness Materials

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Conclusion

This template ensures that every infographic produced under SayPro branding is clear, visually engaging, data-driven, and aligned with SayPro’s values of innovation, accessibility, and professional excellence.

For editable design templates, contact the SayPro Brand Material Office or access the shared design library via the SCMR portal.