SayPro Infographic Performance Report

SayPro Monthly January SCMR-13 SayPro Monthly Infographics: Develop infographics to convey complex information visually by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

📄 SayPro Documents Required from Employees

🔹 Document Title: Infographic Performance Report

📌 Purpose:

The Infographic Performance Report is a required submission from employees involved in the creation, management, or distribution of infographics under the SayPro Brand Material Office, operating within the SayPro Marketing Royalty SCMR. This document provides a detailed analysis of how each infographic is performing in terms of its effectiveness and reach, helping SayPro continuously optimize visual communication strategies.

---

📊 Contents of the Infographic Performance Report:

1. Infographic Details
   • Title of Infographic
   • Date of Release
   • Department/Project it supports (e.g., SCMR-13: SayPro Monthly Infographics – January)
   • Primary Objective (e.g., awareness, engagement, lead generation)
2. Design & Content Summary
   • Brief overview of the infographic content
   • Key visual elements used
   • Target audience
3. Engagement Metrics
   • Views/Impressions: Number of times the infographic was seen
   • Likes/Reactions: Total user engagement on social platforms
   • Shares/Forwards: Number of times it was shared
   • Comments/Feedback: Qualitative engagement insights
4. Conversion Metrics
   • Click-through rate (CTR) (if linked to additional resources)
   • Lead generation: Number of leads generated (newsletter sign-ups, inquiries, downloads)
   • Website traffic impact (if applicable)
5. Distribution Channels
   • Platforms where infographic was published (Website, LinkedIn, Facebook, Email Campaigns, etc.)
   • Performance comparison across platforms
6. Performance Insights
   • What worked well
   • What can be improved
   • Suggestions for future infographics
7. Approval & Submission
   • Prepared by: Employee’s full name and department
   • Reviewed by: Line Manager or Head of SayPro Brand Material Office
   • Date of Submission

---

📅 Submission Frequency:

• Monthly, aligned with SayPro Monthly SCMR Infographics cycle (e.g., January SCMR-13)
• Submission deadline: 5th working day of the following month

---

✅ Why This Document is Important:

• Supports strategic decision-making in SayPro’s marketing efforts
• Enhances transparency and accountability within teams
• Enables continuous improvement in visual communication
• Ensures alignment with SayPro branding guidelines and ROI goals