Position: Chief Marketing Officer (SCMR)

Location: Flexible/Remote

Reports to: CEO

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Position Overview:

As the Chief Marketing Officer (SCMR) at SayPro, you will be at the helm of driving the marketing strategy and overseeing the promotion of key reports, specifically the SayPro Monthly January Opportunities for Africans report. This report is crucial for connecting highly skilled African professionals with local and global job opportunities. You will be responsible for the development, accuracy, and relevance of the content within the report, ensuring that it not only showcases job listings but also highlights key insights into the African job market. Your efforts will ensure that the report reaches its target audience and solidifies SayPro’s position as the premier platform for African talent and employers.

Your leadership will directly impact the success of SayPro’s branding, outreach, and the strengthening of the professional community within and beyond the African continent.

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Key Responsibilities:

1. Content Oversight and Development:

As the SCMR, you will lead the content development for the SayPro Monthly January Opportunities for Africans report, with a focus on ensuring its accuracy, relevance, and alignment with the needs of African professionals and international employers. You will work closely with the content team, data analysts, and other stakeholders to ensure that the report reflects real-time job opportunities, emerging market trends, and the evolving demands of the workforce.

• Job Listings Representation: Oversee the creation of detailed, accurate, and relevant job listings that reflect the needs of African professionals. Ensure these listings cover a wide range of sectors, from technology and healthcare to engineering, agribusiness, and creative industries.
• Sector Insights: Collaborate with data analysts to identify and incorporate sector trends, emerging industries, and in-demand skills that align with both local and international markets. These insights will provide job seekers with the information they need to make informed decisions about their career paths.
• Content Accuracy: Ensure all job opportunities, employer details, and skills required are correctly represented in the report. This involves maintaining strong relationships with employers and partners to keep listings current.
• Collaboration with Stakeholders: Coordinate with internal teams, industry experts, and external partners to source and validate content, ensuring the report provides a comprehensive, high-quality overview of job opportunities and sector developments.

2. Promotional Strategy and Outreach:

In addition to overseeing content creation, the SCMR will be responsible for developing and executing promotional strategies to ensure the SayPro Monthly Opportunities for Africans report reaches its intended audience—both job seekers and employers. This includes online marketing, social media outreach, email campaigns, and partnerships with relevant organizations.

• Digital Marketing Campaigns: Develop and implement digital marketing campaigns to promote the report through various channels such as email, social media, SEO (search engine optimization), and paid media. Ensure campaigns effectively target both job seekers and employers in key sectors.
• Partnerships and Collaborations: Forge strategic partnerships with local and international organizations, job boards, universities, and industry influencers to broaden the reach of the report. Work closely with partners to ensure that SayPro’s message and the report’s contents are shared with a wider audience.
• Media Outreach: Cultivate relationships with journalists, media outlets, and thought leaders to secure coverage and visibility for the Opportunities for Africans report. This may include press releases, interviews, and guest articles highlighting key findings and successes within the report.

3. Branding and Messaging:

You will ensure that SayPro’s brand is consistently represented in the Monthly Opportunities for Africans report and all related marketing materials. Your focus will be on positioning SayPro as the go-to platform for African talent and promoting the value of the opportunities it connects job seekers with.

• Brand Consistency: Ensure that all content, messaging, and promotional materials align with SayPro’s overarching brand strategy, values, and tone. This includes making sure the report maintains a professional, trustworthy, and informative tone throughout.
• Key Messaging: Lead the creation of key messaging for the report, ensuring that it emphasizes the value SayPro brings to African professionals and employers. Communicate SayPro’s mission of connecting African talent to global job opportunities through compelling language and clear value propositions.

4. Analytics and Reporting:

As part of your role, you will track the performance of the SayPro Monthly January Opportunities for Africans report and its related promotional campaigns. Using insights and analytics, you will continuously improve the report’s content and marketing strategies.

• Performance Monitoring: Regularly track engagement metrics related to the report, including website traffic, click-through rates, social media engagement, email open rates, and conversion rates. Use this data to assess the effectiveness of promotional efforts.
• Continuous Improvement: Based on data insights, recommend and implement improvements for future reports. This includes refining content formats, expanding outreach efforts, and adapting marketing strategies to better meet the needs of both African professionals and global employers.

5. Team Leadership and Management:

The SCMR will oversee a team of marketing and content specialists. You will provide direction, mentorship, and ensure the team is aligned with the company’s goals for the SayPro Monthly Opportunities for Africans report. This includes setting performance expectations, overseeing the production of the report, and ensuring timely delivery.

• Team Coordination: Lead and motivate the team to consistently produce high-quality content and promotional materials for the report. Work closely with the content, design, and digital marketing teams to ensure seamless collaboration.
• Performance Reviews and Feedback: Conduct regular performance reviews for team members, providing constructive feedback and development opportunities to help them grow in their roles.

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Required Qualifications:

• Bachelor’s Degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
• 7+ years of experience in marketing, content strategy, and campaign management, with at least 3 years in a senior leadership role.
• Proven experience in overseeing content development, especially in a B2B or recruitment-related context.
• Strong understanding of the African job market, emerging trends, and in-demand skills across various sectors.
• Experience in digital marketing (SEO, SEM, email marketing, social media strategies) and content creation.
• Exceptional communication skills, both written and verbal, with the ability to craft compelling narratives and messages.
• Leadership skills, with a proven track record of managing and mentoring teams to success.
• Analytical mindset, with the ability to leverage data and insights to improve marketing strategies and content effectiveness.

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Desirable Attributes:

• A passion for supporting African talent and connecting professionals with job opportunities.
• Experience working in or with international markets, especially across industries such as technology, healthcare, and education.
• Familiarity with recruitment platforms and talent management.
• Strong network within the African business and talent ecosystem.

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Compensation:

• Competitive salary based on experience
• Performance-based bonuses
• Flexible working hours and remote work options
• Opportunities for professional development and growth within SayPro

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Application Process:

Interested candidates should submit a resume, cover letter, and relevant work samples. Applications can be sent to the HR department at SayPro for consideration.

SayPro is an equal opportunity employer and encourages applicants from all backgrounds to apply.