SayPro Job Description for Chief Marketing Officer (SCMR) Manage Job Postings:

Position Title: Chief Marketing Officer (SCMR)
Reports To: CEO
Department: Marketing
Location: SayPro Headquarters / Remote
Employment Type: Full-Time

---

Job Summary:

The Chief Marketing Officer (SCMR) is responsible for overseeing the development and execution of marketing strategies and initiatives that support SayPro’s job listing platform. The SCMR will ensure job opportunities are effectively advertised to the appropriate target audiences and that they align with the needs of both job seekers and employers. In this role, the SCMR will lead efforts to enhance SayPro’s reputation, expand its job listing services, and optimize user engagement, ultimately driving growth and improving the experience for job seekers and employers within the platform.

The SCMR is expected to strategically position SayPro as a top destination for job opportunities in the Devex sector, leveraging targeted campaigns, content development, and continuous improvement of the platform’s user interface and experience.

---

Key Responsibilities:

1. Manage Job Postings:
   • Content Oversight: Ensure all Devex job listings are accurate, timely, and clearly presented on the SayPro platform.
   • Consistency and Quality: Review job descriptions, employer profiles, and application processes to ensure they meet SayPro’s standards for clarity, consistency, and professionalism.
   • Job Formatting and Standardization: Ensure job postings follow the platform’s format and guidelines for easy accessibility and readability.
2. Develop and Implement Marketing Strategies:
   • Strategic Campaigns: Design and execute marketing strategies to attract both employers and job seekers to the SayPro platform. Focus on creating brand recognition and reinforcing SayPro’s leadership in connecting professionals to opportunities in international development.
   • Digital Marketing: Lead digital campaigns, including email marketing, social media outreach, and pay-per-click (PPC) advertisements. Use SEO and SEM techniques to enhance visibility and organic search traffic.
   • Content Marketing: Curate and manage content across various channels to engage both employers and job seekers. This includes blog posts, newsletters, social media content, and case studies highlighting success stories from the platform.
3. Enhance User Engagement:
   • User Experience (UX): Oversee the optimization of the SayPro website, ensuring it is intuitive and easy to navigate for job seekers and employers alike.
   • Job Seeker Engagement: Implement strategies to increase engagement from job seekers, such as providing tailored job alerts, improving search functionality, and offering job application tips and resources.
   • Employer Relationships: Cultivate relationships with employers in the international development sector to drive job posting activity. This includes regular outreach, gathering feedback, and ensuring satisfaction with the platform.
4. Performance Monitoring and Data Analysis:
   • Key Metrics Tracking: Monitor and analyze key performance indicators (KPIs), such as job views, job applications, user engagement, and conversion rates. Use these insights to refine marketing strategies and optimize campaign effectiveness.
   • A/B Testing: Conduct regular A/B testing on job listing formats, email subject lines, landing pages, and digital ad creatives to continually improve campaign performance and user experience.
   • Reporting: Provide monthly, quarterly, and annual reports to the executive team on the performance of marketing campaigns, user engagement trends, and job listing activity.
5. Build and Maintain Employer Relationships:
   • Employer Engagement: Develop strategies to maintain strong relationships with key employers and organizations posting jobs on the SayPro platform. Ensure employers receive exceptional support and are encouraged to continue posting high-quality opportunities.
   • Partnering with Development Organizations: Foster partnerships with NGOs, government agencies, and other international development organizations to increase job posting opportunities.
   • Employer Testimonials: Gather testimonials and feedback from employers who have successfully hired through SayPro. Use these to build credibility and attract additional employers to the platform.
6. Brand Building and Thought Leadership:
   • Position SayPro as a Thought Leader: Enhance SayPro’s brand visibility and reputation by promoting its leadership role in the international development job market.
   • Content Creation: Lead the development of industry-specific content such as blog posts, reports, and success stories to position SayPro as a trusted resource for job seekers and employers.
   • Public Relations: Work with PR teams to generate media coverage, press releases, and speaking opportunities that raise the profile of SayPro within the Devex and international development community.
7. Collaboration and Team Management:
   • Cross-Department Collaboration: Work closely with product, sales, and customer support teams to ensure the platform meets the evolving needs of both job seekers and employers.
   • Team Leadership: Lead and manage the marketing team, providing guidance and mentorship to achieve departmental goals and drive professional growth.
   • Training and Development: Oversee the ongoing training and development of the marketing team to ensure they are equipped with the latest skills and industry knowledge.

---

Qualifications:

1. Education:
   • Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree in Marketing or an MBA is a plus.
2. Experience:
   • Minimum of 8 years of experience in marketing, with at least 5 years in a leadership role.
   • Proven experience in digital marketing, job board management, content strategy, and SEO/SEM.
   • A strong understanding of the international development sector, particularly within the context of NGOs, government agencies, and development organizations.
   • Experience with data analytics, A/B testing, and performance metrics tracking.
3. Skills:
   • Strategic Thinking: Ability to develop long-term strategies and drive the execution of marketing plans that align with organizational goals.
   • Digital Marketing Expertise: Expertise in digital marketing tools (Google Ads, SEO, social media advertising, email campaigns, etc.).
   • Analytical Abilities: Strong analytical skills to assess campaign performance and user behavior.
   • Project Management: Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
   • Communication Skills: Strong written and verbal communication skills, with the ability to engage stakeholders at all levels.
   • Leadership: Proven ability to lead, mentor, and develop a high-performing marketing team.

---

Key Performance Indicators (KPIs):

• Job Postings Growth: Achieve a 15% increase in the number of active job listings month-over-month.
• User Engagement: Target a 10% increase in job seeker and employer engagement on the platform each quarter.
• Employer Satisfaction: Maintain a satisfaction rate of 85% or higher from employers posting jobs on the platform.
• Website Traffic: Increase traffic to the SayPro job listing page by 20% through targeted campaigns and improved SEO.

---

Working Environment:

This role offers flexibility in terms of working location, with the option for remote work or office-based arrangements. The position requires occasional travel to attend conferences, meet with potential partners, and represent SayPro at key industry events.

---

To Apply:
Interested candidates should submit a resume and a cover letter detailing their relevant experience and qualifications. Applications are accepted via the SayPro website or the official recruitment channels.

---

The Chief Marketing Officer (SCMR) at SayPro will play a pivotal role in positioning SayPro as the go-to platform for Devex job seekers and employers, driving growth, and contributing to the organization’s broader mission of fostering employment opportunities in international development.