SayPro Launch 3 new marketing campaigns monthly under SayPro’s strategy.

📅 SayPro Monthly Campaign Launch Plan (3 Campaigns/Month)

🎯 Goal:

Launch and manage 3 distinct, goal-driven marketing campaigns each month that promote SayPro’s programs, drive awareness, increase engagement, and generate leads.

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🔧 1. Campaign Planning Framework

Campaign Name	Objective	Target Audience	Theme	Key Message	Channels	Timeline
Campaign 1	Awareness	SA Youth (18–25)	Skills Month	“Learn. Grow. Lead.”	Instagram, WhatsApp	May 1–15
Campaign 2	Sign-Ups	Parents	Education Access	“Empower Your Child”	Facebook, Flyers	May 10–20
Campaign 3	Re-Engagement	Alumni	Lifelong Learning	“Your Journey Continues”	Email, LinkedIn	May 20–30

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📝 2. Monthly Campaign Checklist

✅ Identify 3 campaign topics aligned with SayPro’s priorities
✅ Assign campaign managers & designers
✅ Create content briefs & visuals
✅ Pre-schedule content across platforms (Meta, WhatsApp, Email)
✅ Set KPIs (e.g., reach, CTR, sign-ups)
✅ Launch and track live
✅ Collect analytics & feedback
✅ Report results via SayPro Monthly Evaluation Template

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📊 3. Campaign Ideas Bank (Sample Rotation)

Month	Campaign 1	Campaign 2	Campaign 3
May	Youth Skills Month	Parent Awareness Drive	Alumni Success Series
June	Digital Literacy Week	Winter Bursary Campaign	Volunteer Recruitment
July	Women in Education	School Holiday Programmes	WhatsApp Engagement Blitz

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📈 4. Key Campaign Metrics (Per Campaign)

Metric	Target
Impressions	10,000+
Click-Through Rate	3.5%+
Leads/Sign-ups	200+
Social Shares	100+
Engagement Rate	5%+

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📂 5. Tracking & Reporting Tools

• SayPro Template 1: Weekly Activity Log
• SayPro Template 2: Monthly Evaluation Report
• SayPro Template 5: Campaign Performance Scorecard
• Marketing Calendar: Google Sheet or Trello Board
• Analytics Tools: Facebook Insights, Google Analytics, Bit.ly, WhatsApp click reports

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🧠 6. Implementation Roles

Role	Responsibility
Marketing Lead	Oversees all campaigns & quality
Designer	Develops visuals & graphics
Field Officer	Distributes offline materials (if any)
M&E Officer	Tracks results & evaluates success

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✅ Action Plan for Each Month:

Week 1 – Approve campaign ideas and assets
Week 2 – Launch Campaign 1 & monitor
Week 3 – Launch Campaign 2 & begin analytics
Week 4 – Launch Campaign 3, report Campaign 1 results