Here are 100 common data points needed to identify trends in website traffic:

1. Total Sessions
2. Unique Visitors
3. Pageviews
4. Bounce Rate
5. Pages per Session
6. Average Session Duration
7. Exit Rate
8. New Visitors
9. Returning Visitors
10. Traffic Sources (Direct, Organic, Referral, Social, Paid)
11. Source/Medium
12. Top Landing Pages
13. Top Exit Pages
14. Conversion Rate
15. Goal Completions
16. Goal Conversion Rate
17. E-commerce Transactions
18. Revenue
19. Average Order Value (AOV)
20. Cart Abandonment Rate
21. Device Breakdown (Mobile, Desktop, Tablet)
22. Operating System
23. Browser Type
24. Geographical Location (Country, Region, City)
25. Language
26. Session by Hour of the Day
27. Session by Day of the Week
28. Time on Site
29. Session Duration per Page
30. Top Referring Domains
31. Referral Traffic (e.g., backlinks)
32. Social Traffic (e.g., Facebook, Twitter, Instagram)
33. Search Engine Traffic (Google, Bing, etc.)
34. Organic Search Traffic
35. Paid Search Traffic (PPC)
36. Cost per Click (CPC) for Paid Campaigns
37. Click-Through Rate (CTR) for Paid Campaigns
38. Impressions for Paid Campaigns
39. Ad Spend
40. Paid Conversion Rate
41. Conversion by Traffic Source
42. Keyword Traffic (Organic, Paid, Referral)
43. Top Keywords (Organic Search)
44. Paid Keywords Performance
45. Landing Page Conversion Rate
46. Top Traffic Countries
47. Visitor Behavior Flow
48. Top Product Pages
49. User Interactions (Clicks, Form Submissions, Downloads)
50. Event Tracking Data (e.g., button clicks)
51. Form Submission Rate
52. Signup Rate
53. User Registration Rate
54. Lead Generation Rate
55. Click-to-Call Data (for mobile)
56. Number of Users Who Completed a Purchase
57. Engagement Rate (Likes, Shares, Comments)
58. Customer Lifetime Value (CLV)
59. Content Views
60. Content Engagement (Time Spent on Content)
61. Video Views
62. Video Completion Rate
63. Comments and User Feedback on Pages
64. Heatmap Data (Click, Scroll Depth)
65. Session Replay Data
66. User Journeys (Path Analysis)
67. Conversion Funnel Data
68. Abandonment Rate (Form, Checkout, etc.)
69. Return Visitors Conversion Rate
70. Percentage of Returning Users
71. Exit Pages by Device
72. Internal Search Queries
73. Top Searched Keywords on Website
74. Clickstream Data (Path Visitors Take on Site)
75. Ad Retargeting Performance
76. Impact of Seasonal Traffic Patterns
77. Site Speed Metrics (Load Time, TTI, etc.)
78. Site Speed by Device Type
79. Core Web Vitals (LCP, FID, CLS)
80. Website Downtime or Uptime
81. Page Load Time
82. Time to First Byte (TTFB)
83. Time to Interactive (TTI)
84. Network Latency Data
85. Top Performing Blog Posts
86. Click-Through Rate (CTR) for Call-to-Action Buttons
87. Total Traffic vs. Traffic Growth
88. Trend Data for Page Views
89. Custom Event Tracking
90. Custom Goal Completions
91. Comparison of Historical Traffic (Month/Year Over Year)
92. Audience Demographics (Age, Gender)
93. Device Usage by Traffic Segment
94. Behavioral Segmentation of Visitors
95. Traffic by Marketing Campaign
96. Average Time Before First Purchase (for E-commerce)
97. Referral Partner Performance
98. Page Load Speed by Browser
99. Frequency and Recency of Visits
100. User Segments by Traffic Type (Organic, Referral, Paid, etc.)

These 100 data points will help analyze trends in website traffic and provide insights to optimize the website’s performance, user experience, and marketing efforts.