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SayPro List 100 common data points needed to identify trends in website traffic.

SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

Here are 100 common data points needed to identify trends in website traffic:

  1. Total Sessions
  2. Unique Visitors
  3. Pageviews
  4. Bounce Rate
  5. Pages per Session
  6. Average Session Duration
  7. Exit Rate
  8. New Visitors
  9. Returning Visitors
  10. Traffic Sources (Direct, Organic, Referral, Social, Paid)
  11. Source/Medium
  12. Top Landing Pages
  13. Top Exit Pages
  14. Conversion Rate
  15. Goal Completions
  16. Goal Conversion Rate
  17. E-commerce Transactions
  18. Revenue
  19. Average Order Value (AOV)
  20. Cart Abandonment Rate
  21. Device Breakdown (Mobile, Desktop, Tablet)
  22. Operating System
  23. Browser Type
  24. Geographical Location (Country, Region, City)
  25. Language
  26. Session by Hour of the Day
  27. Session by Day of the Week
  28. Time on Site
  29. Session Duration per Page
  30. Top Referring Domains
  31. Referral Traffic (e.g., backlinks)
  32. Social Traffic (e.g., Facebook, Twitter, Instagram)
  33. Search Engine Traffic (Google, Bing, etc.)
  34. Organic Search Traffic
  35. Paid Search Traffic (PPC)
  36. Cost per Click (CPC) for Paid Campaigns
  37. Click-Through Rate (CTR) for Paid Campaigns
  38. Impressions for Paid Campaigns
  39. Ad Spend
  40. Paid Conversion Rate
  41. Conversion by Traffic Source
  42. Keyword Traffic (Organic, Paid, Referral)
  43. Top Keywords (Organic Search)
  44. Paid Keywords Performance
  45. Landing Page Conversion Rate
  46. Top Traffic Countries
  47. Visitor Behavior Flow
  48. Top Product Pages
  49. User Interactions (Clicks, Form Submissions, Downloads)
  50. Event Tracking Data (e.g., button clicks)
  51. Form Submission Rate
  52. Signup Rate
  53. User Registration Rate
  54. Lead Generation Rate
  55. Click-to-Call Data (for mobile)
  56. Number of Users Who Completed a Purchase
  57. Engagement Rate (Likes, Shares, Comments)
  58. Customer Lifetime Value (CLV)
  59. Content Views
  60. Content Engagement (Time Spent on Content)
  61. Video Views
  62. Video Completion Rate
  63. Comments and User Feedback on Pages
  64. Heatmap Data (Click, Scroll Depth)
  65. Session Replay Data
  66. User Journeys (Path Analysis)
  67. Conversion Funnel Data
  68. Abandonment Rate (Form, Checkout, etc.)
  69. Return Visitors Conversion Rate
  70. Percentage of Returning Users
  71. Exit Pages by Device
  72. Internal Search Queries
  73. Top Searched Keywords on Website
  74. Clickstream Data (Path Visitors Take on Site)
  75. Ad Retargeting Performance
  76. Impact of Seasonal Traffic Patterns
  77. Site Speed Metrics (Load Time, TTI, etc.)
  78. Site Speed by Device Type
  79. Core Web Vitals (LCP, FID, CLS)
  80. Website Downtime or Uptime
  81. Page Load Time
  82. Time to First Byte (TTFB)
  83. Time to Interactive (TTI)
  84. Network Latency Data
  85. Top Performing Blog Posts
  86. Click-Through Rate (CTR) for Call-to-Action Buttons
  87. Total Traffic vs. Traffic Growth
  88. Trend Data for Page Views
  89. Custom Event Tracking
  90. Custom Goal Completions
  91. Comparison of Historical Traffic (Month/Year Over Year)
  92. Audience Demographics (Age, Gender)
  93. Device Usage by Traffic Segment
  94. Behavioral Segmentation of Visitors
  95. Traffic by Marketing Campaign
  96. Average Time Before First Purchase (for E-commerce)
  97. Referral Partner Performance
  98. Page Load Speed by Browser
  99. Frequency and Recency of Visits
  100. User Segments by Traffic Type (Organic, Referral, Paid, etc.)

These 100 data points will help analyze trends in website traffic and provide insights to optimize the website’s performance, user experience, and marketing efforts.

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