Here are 100 common data points needed to identify trends in website traffic:
- Total Sessions
- Unique Visitors
- Pageviews
- Bounce Rate
- Pages per Session
- Average Session Duration
- Exit Rate
- New Visitors
- Returning Visitors
- Traffic Sources (Direct, Organic, Referral, Social, Paid)
- Source/Medium
- Top Landing Pages
- Top Exit Pages
- Conversion Rate
- Goal Completions
- Goal Conversion Rate
- E-commerce Transactions
- Revenue
- Average Order Value (AOV)
- Cart Abandonment Rate
- Device Breakdown (Mobile, Desktop, Tablet)
- Operating System
- Browser Type
- Geographical Location (Country, Region, City)
- Language
- Session by Hour of the Day
- Session by Day of the Week
- Time on Site
- Session Duration per Page
- Top Referring Domains
- Referral Traffic (e.g., backlinks)
- Social Traffic (e.g., Facebook, Twitter, Instagram)
- Search Engine Traffic (Google, Bing, etc.)
- Organic Search Traffic
- Paid Search Traffic (PPC)
- Cost per Click (CPC) for Paid Campaigns
- Click-Through Rate (CTR) for Paid Campaigns
- Impressions for Paid Campaigns
- Ad Spend
- Paid Conversion Rate
- Conversion by Traffic Source
- Keyword Traffic (Organic, Paid, Referral)
- Top Keywords (Organic Search)
- Paid Keywords Performance
- Landing Page Conversion Rate
- Top Traffic Countries
- Visitor Behavior Flow
- Top Product Pages
- User Interactions (Clicks, Form Submissions, Downloads)
- Event Tracking Data (e.g., button clicks)
- Form Submission Rate
- Signup Rate
- User Registration Rate
- Lead Generation Rate
- Click-to-Call Data (for mobile)
- Number of Users Who Completed a Purchase
- Engagement Rate (Likes, Shares, Comments)
- Customer Lifetime Value (CLV)
- Content Views
- Content Engagement (Time Spent on Content)
- Video Views
- Video Completion Rate
- Comments and User Feedback on Pages
- Heatmap Data (Click, Scroll Depth)
- Session Replay Data
- User Journeys (Path Analysis)
- Conversion Funnel Data
- Abandonment Rate (Form, Checkout, etc.)
- Return Visitors Conversion Rate
- Percentage of Returning Users
- Exit Pages by Device
- Internal Search Queries
- Top Searched Keywords on Website
- Clickstream Data (Path Visitors Take on Site)
- Ad Retargeting Performance
- Impact of Seasonal Traffic Patterns
- Site Speed Metrics (Load Time, TTI, etc.)
- Site Speed by Device Type
- Core Web Vitals (LCP, FID, CLS)
- Website Downtime or Uptime
- Page Load Time
- Time to First Byte (TTFB)
- Time to Interactive (TTI)
- Network Latency Data
- Top Performing Blog Posts
- Click-Through Rate (CTR) for Call-to-Action Buttons
- Total Traffic vs. Traffic Growth
- Trend Data for Page Views
- Custom Event Tracking
- Custom Goal Completions
- Comparison of Historical Traffic (Month/Year Over Year)
- Audience Demographics (Age, Gender)
- Device Usage by Traffic Segment
- Behavioral Segmentation of Visitors
- Traffic by Marketing Campaign
- Average Time Before First Purchase (for E-commerce)
- Referral Partner Performance
- Page Load Speed by Browser
- Frequency and Recency of Visits
- User Segments by Traffic Type (Organic, Referral, Paid, etc.)
These 100 data points will help analyze trends in website traffic and provide insights to optimize the website’s performance, user experience, and marketing efforts.
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