SayPro List 100 common data points needed to identify trends in website traffic.

Here’s a list of 100 common data points that can help identify trends in website traffic:

General Traffic Metrics

1. Total Website Visits
2. Unique Visitors
3. Page Views
4. Pages per Session
5. Average Session Duration
6. Average Time on Page
7. Bounce Rate
8. Exit Rate
9. Session Duration by Device (Mobile, Desktop, Tablet)
10. Sessions per User
11. New vs. Returning Visitors
12. Sessions by Hour of Day
13. Sessions by Day of Week
14. Session Frequency (how often users visit)
15. Percentage of Direct Traffic
16. Percentage of Referral Traffic
17. Percentage of Organic Traffic
18. Percentage of Paid Traffic
19. Geographical Location of Visitors
20. City Breakdown of Visitors
21. Country Breakdown of Visitors
22. Regional Breakdown of Visitors
23. Traffic by Language
24. Traffic by Device Type (Desktop, Mobile, Tablet)
25. Traffic by Operating System (iOS, Windows, Android, etc.)
26. Browser Breakdown (Chrome, Safari, Firefox, etc.)
27. Referral Traffic Sources (Websites, Blogs, etc.)
28. Organic Search Traffic (SEO)
29. Paid Search Traffic (PPC)
30. Traffic from Social Media Platforms (Facebook, Twitter, Instagram, etc.)
31. Traffic from Email Campaigns
32. Traffic from Display Ads
33. Traffic from Affiliate Sites
34. Traffic from Sponsored Content
35. Organic Search Keywords
36. Top Landing Pages
37. Top Exit Pages
38. Top Internal Search Terms
39. Top Searched Pages
40. Most Visited Content Types (Blogs, Product Pages, etc.)

Engagement Metrics

41. Click-Through Rate (CTR)
42. User Interactions (clicks, hover actions)
43. Scroll Depth
44. Events Tracked (video plays, form submissions, etc.)
45. Social Shares
46. Social Comments and Likes
47. Bookmarking or Saving Content
48. Interactions per Visit
49. User Feedback (Survey Responses)
50. Content Downloads (eBooks, PDFs, etc.)
51. Video Views
52. Click-Through Rate on Calls to Action (CTAs)
53. Conversion Rate (goal completions like sign-ups, purchases)
54. Lead Generation (Form Submissions)
55. Form Conversion Rate
56. Conversion Rate per Device Type
57. Mobile App Downloads (if applicable)
58. Cart Abandonment Rate (for e-commerce sites)
59. Product Views
60. Add-to-Cart Rate (for e-commerce sites)

Traffic Source Metrics

61. Referral Traffic by Source (e.g., Social, Organic, Paid)
62. Top Referring Websites
63. Referral Traffic by Content Type (Blog Posts, Landing Pages, etc.)
64. Top Social Media Referrals
65. PPC Campaign Performance (CPC, CTR, Conversions)
66. Organic Search Performance (SERP Ranking, Traffic Volume)
67. Cost per Acquisition (CPA)
68. Cost per Click (CPC)
69. Ad Impressions and Reach
70. Paid Ad Click-Through Rate
71. Keyword Ranking Changes
72. SEO Traffic by Keyword
73. Organic Traffic from Long-Tail Keywords
74. Organic Traffic from Branded Keywords
75. Referral Traffic from Newsletters
76. Referral Traffic from Influencers
77. Affiliate Traffic Performance
78. Influencer Campaign Traffic
79. Email Open Rate for Campaigns
80. Email CTR for Campaigns

User Behavior Metrics

81. User Pathways (Navigation Flow)
82. Top Exit Pages (page where users leave most frequently)
83. Top Landing Pages (page where users enter most frequently)
84. User Flow (how users move through the site)
85. Funnel Completion Rate (e.g., from landing page to checkout)
86. Segmentation by User Type (new vs returning, age, etc.)
87. Behavior Flow (visualization of user actions)
88. Event Tracking (e.g., clicks on buttons, videos watched)
89. Session Replay Data (observing how users interact with site)
90. Conversion Funnel Drop-Off Rate
91. Heatmap Analysis (user interaction with the site)
92. Page Scroll Heatmaps
93. Form Field Abandonment Rate
94. Device Switching (user switching between mobile/desktop/tablet)
95. Time to First Interaction (time taken to interact with site after load)
96. First Contentful Paint (speed to load visible content)
97. Largest Contentful Paint (time to load main content)
98. Cumulative Layout Shift (visual stability during page load)

Advanced Metrics & Analysis

99. Segmentation by Traffic Type (Direct, Referral, Organic, Paid)
100. Segmented Conversion Rate by Traffic Source (How each source contributes to goals)

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These data points are essential for understanding the performance of your website and help identify trends in traffic behavior. By analyzing these metrics regularly, you can uncover valuable insights that drive better decision-making and optimizations for your website’s performance.