SayPro “List 100 key marketing performance indicators suitable for M&E frameworks like SayPro.”

100 Key Marketing Performance Indicators for SayPro M&E Framework

1. Awareness & Reach

• Total audience reach
• Impressions per campaign
• Unique visitors to website
• Social media followers growth
• Brand recall rate
• Share of voice in media
• Media mentions
• Event attendance
• Press release pickups
• Influencer partnershipsbeta.undphealthimplementation.orgFunds for NGOs+4ciabtoolkit.com+4www.slideshare.net+4www.slideshare.net+8HealthCom Capacity Collaborative+8Practical MEL+8ciabtoolkit.com+7www.slideshare.net+7HealthCom Capacity Collaborative+7

2. Engagement & Interaction

• Click-through rate (CTR)
• Social media engagement rate
• Average session duration on website
• Pages per session
• Bounce rate
• Video views
• Comments and shares on posts
• Email open rate
• Email click-through rate
• Survey response rateHealthCom Capacity Collaborative+2Wikipedia+2Practical MEL+2HealthCom Capacity Collaborative

3. Lead Generation & Conversion

• Number of leads generated
• Lead conversion rate
• Cost per lead (CPL)
• Lead quality score
• Sales-qualified leads (SQLs)
• Marketing-qualified leads (MQLs)
• Lead nurturing engagement
• Landing page conversion rate
• Form submission rate
• Lead source attributionHealthCom Capacity Collaborative+2Monitoring and Evaluation+2Wikipedia+2beta.undphealthimplementation.org+2Wikipedia+2MEAL+2

4. Sales & Revenue

• Sales revenue
• Revenue growth rate
• Average deal size
• Sales cycle length
• Customer acquisition cost (CAC)
• Return on marketing investment (ROMI)
• Customer lifetime value (CLV)
• Sales pipeline value
• Sales win rate
• Churn rateMonitoring and Evaluation+8Wikipedia+8Wikipedia+8

5. Customer Satisfaction & Retention

• Net Promoter Score (NPS)
• Customer satisfaction score (CSAT)
• Customer retention rate
• Repeat purchase rate
• Customer feedback volume
• Customer support response time
• Customer support resolution time
• Product return rate
• Customer loyalty program participation
• Churn prediction accuracywww.slideshare.net+3Monitoring and Evaluation+3MEAL+3Wikipedia+7Wikipedia+7Monitoring and Evaluation+7Practical MEL

6. Digital Marketing Performance

• Organic search traffic
• Paid search ROI
• Cost per click (CPC)
• Cost per acquisition (CPA)
• Ad impressions
• Ad click-through rate (CTR)
• Ad conversion rate
• Quality score (Google Ads)
• Social media ad performance
• Display ad engagementPahappa+4MEAL+4ciabtoolkit.com+4HealthCom Capacity Collaborative+2www.slideshare.net+2Wikipedia+2Monitoring and Evaluation+2Wikipedia+2HealthCom Capacity Collaborative+2

7. Content Marketing Effectiveness

• Blog traffic
• Ebook downloads
• Webinar attendance
• Podcast downloads
• Content shareability
• Content engagement rate
• Time spent on content
• Content ROI
• Lead generation from content
• SEO keyword rankingsbeta.undphealthimplementation.orgwww.slideshare.net+2Practical MEL+2Pahappa+2Wikipedia+3www.slideshare.net+3Monitoring and Evaluation+3HealthCom Capacity Collaborative

8. Brand Health & Perception

• Brand sentiment analysis
• Brand equity score
• Brand differentiation index
• Customer brand advocacy
• Brand trust score
• Brand awareness surveys
• Competitor brand comparison
• Market share
• Brand loyalty index
• Brand consistency across channelsHealthCom Capacity Collaborative+1beta.undphealthimplementation.org+1WikipediaMEAL+7Monitoring and Evaluation+7Funds for NGOs+7Wikipedia+4Practical MEL+4HealthCom Capacity Collaborative+4

9. Campaign Performance

• Campaign ROI
• Campaign reach
• Campaign engagement rate
• Campaign conversion rate
• Campaign cost per acquisition
• Campaign lead generation
• Campaign sales impact
• Campaign brand lift
• Campaign sentiment
• Campaign feedbackwww.slideshare.net+4MEAL+4HealthCom Capacity Collaborative+4Practical MELPahappa+5Wikipedia+5Practical MEL+5

10. Market & Competitive Insights

• Market growth rate
• Market penetration rate
• Competitive share of voice
• Competitive pricing analysis
• Competitor product launches
• Competitor marketing spend
• Market demand forecasting
• Customer segmentation analysis
• Market trend analysis
• SWOT analysis outcomes

📋 Data Collection Methods & Reporting Formats

Data Collection Methods

• Surveys & Questionnaires: Utilize online tools like Google Forms or SurveyMonkey to gather quantitative and qualitative data from stakeholders.
• Interviews: Conduct one-on-one or group interviews to gain in-depth insights.
• Focus Groups: Organize discussions with selected participants to explore perceptions and attitudes.
• Web Analytics: Employ tools like Google Analytics to track website performance metrics.
• Social Media Analytics: Use platform-specific tools (e.g., Facebook Insights,